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Bradley Jerome Keel

Advisor at Benjamin F. Edwards & Company, Inc. — Pensacola, FL Office Woods Dr.

Updated today

Credentials

CFP®, Series 66

Experience

6 years

Location

Pensacola, FL 32504

Benjamin F. Edwards & Company, Inc. logo

Benjamin F. Edwards & Company, Inc.

Enterprise

Total advisors

515

Across 151 offices

Clients per advisor

63 Typical

Avg AUM per client

$553,528 Typical

HNW client ratio

1% Very Low

About

Bradley Keel is a CFP® professional with six years of industry experience, currently serving at Benjamin F. Edwards & Company, Inc. since 2019. Prior to his financial advisory role, he worked for nearly a decade at California Pacific Medical Center and is involved in health coaching as an independent consultant through his own venture, Keeling It for Life. Benjamin F. Edwards & Company is an SEC-registered investment adviser and broker-dealer that serves a diverse client base including individuals, pension and profit-sharing plans, and institutions. The firm offers comprehensive fee-based wrap programs and investment management strategies, employing a blend of proprietary, advisor-managed, and third-party models overseen by an Investment Strategy Committee.

Client services

Based on Benjamin F. Edwards & Company, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Benjamin F. Edwards & Company, Inc.

Private / alternative investments Tax-loss harvesting Passive / index investing Active portfolio management Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Benjamin F. Edwards & Company, Inc.

Executive Founder/Business Owner

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Fee options

Fixed

Financial Planning typically charged as a flat fee; minimum $125 annual fee for advisory accounts.

Percentage

$0 - $250,000: 1.50% (Mutual Fund Portfolios, Mutual Fund Model Strategies, Active Passive Portfolios) $250,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001+: 0.75% $0 - $250,000: 2.00% (Client Portfolios) $250,001 - $500,000: 1.50% $500,001 - $1,000,000: 1.25% $1,000,001 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.75% $5,000,001+: 0.65% $0 - $250,000: 2.25% (Private Portfolios) $250,001 - $500,000: 1.75% $500,001 - $1,000,000: 1.50% $1,000,001 - $2,500,000: 1.25% $2,500,001 - $5,000,000: 0.85% $5,000,001+: 0.75% $0 - $100,000: 1.25% (BFE Models) $100,001 - $350,000: 1.00% $350,001+: 0.75% $0 - $500,000: 2.75% Equity in Separately Managed Portfolios $500,001 - $1,000,000: 2.25% Equity in Separately Managed Portfolios $1,000,001 - $2,500,000: 1.75% Equity in Separately Managed Portfolios $2,500,001+: 1.25% Equity in Separately Managed Portfolios $0 - $500,000: 1.25% Fixed Income in Separately Managed Portfolios $500,001 - $1,000,000: 1.15% Fixed Income in Separately Managed Portfolios $1,000,001 - $2,500,000: 1.00% Fixed Income in Separately Managed Portfolios $2,500,001+: 0.85% Fixed Income in Separately Managed Portfolios $0 - $500,000: 2.25% (Unified Managed Account) $500,001 - $1,000,000: 1.75% (UMA) $1,000,001 - $2,500,000: 1.25% (UMA) $2,500,001+: 1.00% (UMA) plus asset manager fee 0.00%-0.50%

Project-based

Financial planning fees may be negotiated, flat fees; other consulting fees negotiable and may include hourly arrangements.

Other

Account minimum: $5,000 (varies by strategy; see details below) Minimum fee: Minimum annual fee of $125 applies to all investment advisory accounts. Fee-only: Financial Planning services charged as negotiable flat fees; Retirement Plan Consulting, Investment Management Consulting (without Execution), and Plan Participant Consulting fees are negotiable and hourly or fixed fees may apply.

Location

See office

Pensacola, FL Office Woods Dr.

1151 Office Woods Dr., Suite B

Pensacola FL 32504

Advisors at this office

3

Most active in

Florida · Texas

Work history

6 years of industry experience

Benjamin F. Edwards

2019 - Present • 7 years

Pensacola, FL

Independent Health Coach

2018 - Present • 8 years

Pensacola, FL

California Pacific Medical Center (Sutter Health)

2010 - 2019 • 9 years

San Francisco, CA

Epic Church SF

2010 - 2017 • 7 years

San Francisco, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Rebecca N

CFP®, Series 66

Pensacola, FL

Financial Journey LLC

Rebecca Newton is a CFP® and Series 66 credentialed advisor with 21 years of industry experience. She is the principal of Financial Journey LLC, where she has worked since 2020. Prior to that, she was with Concord Wealth Partners for three years and Financial Strategies Group for ten years. In addition to her advisory work, she is the founder of Financial Journey Courses LLC, which provides educational content, and she serves as a seasonal tax lead supporting tax preparation with Intuit Inc. Financial Journey LLC serves individual and high-net-worth clients with tailored investment management and a range of financial planning services, including project-based and ongoing comprehensive planning. The firm uses a Modern Portfolio Theory-based approach primarily implemented through passive vehicles, supplemented by fundamental, technical, and cyclical analysis, and incorporates tax-aware and goal-based portfolio reviews.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Tax strategies for small businesses
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Gordon L

Series 63, Series 65

Pensacola, FL

Koi Portfolio Management, LLC

Gordon Lacquement is the principal of Koi Portfolio Management, LLC in Pensacola, FL, with 28 years of industry experience. He holds Series 63 and Series 65 credentials and previously worked for UBS Financial Services for 15 years before founding his independent firm in 2020. Koi Portfolio Management provides wealth management and discretionary investment management to individuals, high-net-worth clients, trusts, and estates. The firm uses both fundamental and technical analysis to build customized portfolios employing a long-term strategy with flexibility for shorter-term trading, including ETFs, mutual funds, equities, bonds, and options strategies, managing approximately $63 million in discretionary assets.

Active portfolio management Tax-loss harvesting Private / alternative investments
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David R

Series 63, Series 65

Gulf Breeze, FL

Plan For Your Goals, LLC

David Roberts is a financial advisor at Plan For Your Goals, LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses. Prior to his current role, he worked at Cambridge Investment Research Advisors and Cambridge Investment Research, Inc. Plan For Your Goals, LLC provides portfolio management and financial planning services to individuals and high-net-worth clients, including a paid financial education and coaching program through a Skool community. The firm primarily operates on a non-discretionary advisory model and uses modern portfolio theory in constructing Investment Policy Statements and conducting quarterly account reviews.

Wealth management College savings (529s, UTMA, etc.)
user avatar

Paul C

Series 66, Series 65, Series 63

Milton, FL

P.R. Curtman Investments LLC

Paul Curtman is the sole advisor at P.R. Curtman Investments LLC, an independent advisory firm. He holds Series 66, 65, and 63 designations and has 10 years of industry experience. His prior work includes roles at Edward Jones and multiple positions with the State of Missouri. Outside of financial advising, he is the owner of E-5 Operations LLC, a media and guidance business focused on writing and leadership. P.R. Curtman Investments LLC manages approximately $15.7 million for around 34 clients, offering individualized investment management and comprehensive financial planning. The firm serves individuals, high-net-worth clients, corporations, and charitable organizations, employing a mix of fundamental, technical, and cyclical analysis in its investment approach.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance Founder/Business Owner
user avatar

Wayne P

Series 65, Series 63

Gulf Breeze, FL

Tip Top Financial Advisors

Wayne Phillips is a financial advisor at Tip Top Financial Advisors with 11 years of industry experience. He holds Series 65 and Series 63 licenses and previously worked at Primerica Advisors and Primerica Financial Services. He has also operated Tip Top LLC since 2007. Tip Top Financial Advisors serves individual U.S. citizens and lawful permanent residents through a wrap-fee investment management program called the Life Investment Platform, offering both discretionary portfolio management and standalone financial planning services. The firm uses models created by unaffiliated asset managers and focuses on a small retail client base.

Tax-loss harvesting Income planning
user avatar

Leon D

Series 66

Pensacola, FL

DNA Wealth Management LLC

Leon Dulion is a financial advisor with DNA Wealth Management LLC in Pensacola, FL. He holds a Series 66 designation and has 11 years of industry experience, including six years at Edward Jones before founding his current firm in 2020. Dulion is involved in several non-investment activities, including ownership of a nonprofit organization, Altruist Properties, Inc., and participation in the Notre Dame Alumni Club of Pensacola. DNA Wealth Management provides investment management, financial planning, and defined-contribution plan participant account management. The firm serves individuals, high-net-worth clients, families, and small businesses, utilizing a client-specific approach that integrates Modern Portfolio Theory with various analytical methods to build diversified portfolios.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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