user avatar

Bruce Edward Holdridge

Advisor at Standard Planning Company — Rockport, MA

Updated today

Credentials

CFP®, Series 63

Experience

22 years

Location

Rockport, MA

Standard Planning Company logo

Standard Planning Company

Independent

Total advisors

1

Clients per advisor

147 Very High

Avg AUM per client

$585,034 Typical

HNW client ratio

8% Typical

About

Bruce Holdridge is a CFP® with 21 years of industry experience and has been with Standard Planning Company since 1988. He holds a Series 63 license and operates as the sole advisor at the independent firm based in Rockport, MA. Standard Planning Company provides investment advice and account management to individuals, families, retirement plans, foundations, and endowments, offering personal financial planning services that cover retirement, estate, long-term care, charitable gifting, trust utilization, and retirement income distribution. The firm manages approximately $86 million, focusing on portfolios constructed from client risk profiles and primarily composed of passively managed index funds.

Client services

Based on Standard Planning Company

Financial planning Portfolio management

Expertise

Based on Standard Planning Company

General retirement planning Long-term care insurance Charitable giving & philanthropy Income planning

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Financial planning fees based on complexity; estimated time and cost provided prior to engagement

Percentage

$0 - $500,000: 0.80% $500,001 - $1,000,000: 0.65% $1,000,001 - $2,000,000: 0.50% $2,000,001 - $3,000,000: 0.35% $3,000,001+: Negotiable

Commissions

Advisors may earn commissions from insurance sales; disclosed prior to transactions

Other

Fee-only: Fixed annual advisory fees quoted based on assets and scope of work; fees are negotiable

Location

Rockport, MA

Rockport MA

Advisors at this office

1

Most active in

Massachusetts

Work history

22 years of industry experience

The Standard Planning Company

1988 - Present • 38 years

Southern Pines, NC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Peter K

Series 65

Marblehead, MA

Kempthorne Analytics, Inc

Peter Kempthorne is the sole advisor at Kempthorne Analytics, Inc., an independent firm based in Marblehead, MA. He holds a Series 65 designation and has 19 years of industry experience. Kempthorne has been with Kempthorne Analytics since 1992. In addition to advisory work, he is involved in academic teaching and statistical expert consulting, including university lecturing and courtroom expert testimony. Kempthorne Analytics primarily serves individual investors, as well as corporations, trusts, and retirement plans. The firm employs quantitative and statistical methods for managing equity and fixed-income portfolios using ETFs, mutual funds, and common stocks, with an emphasis on modern portfolio theory. It offers discretionary investment supervisory services through two distinct programs tailored to individual risk tolerance, combining sector-based allocation and systematic multi-model diversification. The firm also maintains commodity futures regulatory registrations and qualifications, though it does not currently trade futures.

Active portfolio management Passive / index investing
user avatar

Charlise W

CFP®, Series 66

Manchester by the Sea, MA

Stonehaven Private Wealth Management LLC

Charlise Whiteside is a CFP® and holds a Series 66 license with 14 years of industry experience. She has been the principal advisor at Stonehaven Private Wealth Management LLC since 2013 and has operated as a sole proprietor since 2012. Whiteside is also a licensed insurance agent, dedicating a small portion of her time to this activity. Stonehaven Private Wealth Management serves high-net-worth individuals, families, trusts, charitable organizations, and institutional clients. The firm offers investment management, multi-generational wealth planning, financial planning, and business consulting, utilizing a goal-driven investment approach that combines strategic asset allocation with tactical overlays and both active and passive instruments.

Multi-generational wealth transfer Concentrated stock management Charitable giving & philanthropy Equity compensation tax strategy Founder/Business Owner Executive Established Professionals

Kate C

CFP®

Salem, MA

Red Clover Wealth Management, LLC

Kate began her financial career in the trenches at Fidelity Investments, the fourth largest mutual fund and financial services group in the world. She quickly advanced into leadership positions, managing an operations team, working in problem resolution and navigating the 2000 and 2008 financial crises. Although she loved helping people work toward their financial dreams, she realized that just focusing on the investments wasn't enough. She wanted to provide a service that not only delivered investment results but helped clients with their entire financial picture including; insurance, benefits, debt, taxes, estate planning and retirement planning. To realize her vision and truly help clients, Kate established Red Clover. Kate begins each client engagement by first learning about what is important to her clients, their values, the essential elements they need to live their best life now and then she works with them to build the financial infrastructure to support that life. After all financial planning should be about you, not your money. She is adept at connecting all the dots for clients and asking the hard-hitting questions so that they fully understand and appreciate all the pieces and parts of their financial wellness equation. In short, Kate helps her clients find a balanced approach to living, spending, saving and investing that is true to them.

Wealth management Active portfolio management Government Employee Military & Veterans Gen X (Born 1965-1980)
user avatar

Diane P

Series 65

Gloucester, MA

Solutions For Divorce

Diane Pappas is a financial advisor at Solutions For Divorce in Gloucester, MA, with 10 years of industry experience. She holds a Series 65 designation and has focused her career exclusively at Solutions For Divorce since 2013. The firm specializes in divorce-focused financial planning and consulting, providing detailed analyses related to cash flow, support, taxation, and division of retirement assets. Solutions For Divorce does not offer ongoing asset management but delivers tailored written plans and refers clients to outside investment professionals for implementation.

Divorce financial planning Retirement income strategy General tax planning Divorced
user avatar

Robert A

Series 65

Salem, MA

Abraham, Robert Ralph Jr.

Robert Abraham Jr. is the sole advisor at Abraham, Robert Ralph Jr., an independent firm based in Salem, MA. He holds a Series 65 designation and has 21 years of industry experience. Abraham has been with his current firm since 2002. The firm serves individual and trust clients with a fee-only, value-growth, buy-and-hold investment approach, managing approximately $7.4 million across about 19 households. Services include financial planning, portfolio management, retirement rollovers, and assistance with real-estate financing and related documentation.

Wealth management Cash flow / budgeting
user avatar

Eric H

CFA®, Series 63

Salem, MA

Sail Loft Capital Management LLC

Eric Hundahl is a CFA® charterholder with 15 years of industry experience. He has been the sole advisor at Sail Loft Capital Management LLC since 2014. Sail Loft Capital Management LLC is a state-registered, single-advisor firm based in Salem, MA, providing discretionary portfolio management primarily to high-net-worth individuals and related trusts and estates. The firm employs an opportunistic investment approach that integrates fundamental, macroeconomic, and technical analysis to manage portfolios ranging from conservative to aggressive, including stocks, bonds, mutual funds, ETFs, and option contracts with fixed downside risk.

Active portfolio management Options & derivatives strategies
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")