A complete list of active advisors currently associated with Standard Planning Company

Warmer can help you find a great advisor at Standard Planning Company or one who fits your needs even better.

Standard Planning Company provides investment advice and account management to individuals, families, tax‑qualified retirement plans, foundations, and endowments, and offers personal financial planning services that include retirement, estate, long‑term care, charitable gifting, trust utilization, and retirement income distribution. The firm manages approximately $86 million for its clients and begins engagements with a no‑charge initial meeting to define scope and establish a written agreement. Portfolios are created from a client risk profile developed through questionnaires and detailed conversations and are primarily composed of passively managed index funds—often using Dimensional Fund Advisors as a preferred provider—with funds selected to represent roughly 15 asset classes. Management is performed on a non‑discretionary basis: each transaction is discussed with and agreed to by the client, the firm monitors accounts regularly, and it recommends rebalancing when appropriate. Among its less common features for independent advisers, the firm’s advisors may hold insurance licenses and act as insurance brokers or agents; any commission arrangements and potential conflicts are disclosed to clients prior to a transaction. The firm also operates as a subsidiary of a larger corporation, typically uses Fidelity as custodian, and emphasizes the principal’s long industry experience and CFP credential as part of its operational profile.

To learn more about the advisors currently working at Standard Planning Company, click on their names below to view their profiles, or click here to see them all on a map. Or, if you tell us about your needs, Warmer can help you find the best advisor for you.

Name
Location
Years of experience
Bruce Holdridge profile photo Bruce Holdridge
Rockport, MA
22
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")