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Bryan Leroy Holen

Advisor at Ameritas Advisory Services, LLC — La Vista, NE

Updated today

Credentials

Series 63, Series 65

Experience

26 years

Location

La Vista, NE 68128

Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Enterprise

Total advisors

550

Across 274 offices

Clients per advisor

53 Typical

Avg AUM per client

$448,118 Typical

HNW client ratio

3% Low

About

Bryan Holen is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 designations and over 26 years of experience in the industry. His career includes roles at Ameritas-related firms and Principal Life Insurance Company, as well as leadership of his own insurance sales business. He serves on the board of the NAIFA National PAC, contributing to the oversight of this political action committee. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individuals, retirement plans, and charitable organizations. The firm offers various managed account programs and fee-based management of variable annuity and life insurance subaccounts, with advisory relationships delivered on both discretionary and non-discretionary bases.

Client services

Based on Ameritas Advisory Services, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Ameritas Advisory Services, LLC

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy

Occupation focus

Based on Ameritas Advisory Services, LLC

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees for financial planning and consulting services negotiated or fixed; portfolio advisor program also may charge flat or asset-based fees

Percentage

$0 - $250,000: Up to 2.30% total Advisory Fee (including program and IAR fee depending on program) $250,001 - $500,000: Up to 2.10% total Advisory Fee $500,001 - $750,000: Up to ~1.85% total Advisory Fee $750,001 - $1,000,000: Up to ~1.55% total Advisory Fee $1,000,001 - $3,000,000: Between 1.00% to 1.30% depending on program $3,000,001 - $5,000,000: Between 0.75% to 1.00% depending on program $5,000,001+: Between negotiable and 0.75% program fee plus IAR fee

Commissions

Commission-based variable insurance products sold by IARs registered with affiliated broker dealer AIC; commissions received create conflicts of interest

Project-based

Hourly financial planning and consulting fees up to $500 per hour

Other

Account minimum: Varies by program, see detailed tiers below Minimum fee: Various minimum fees e.g., $40 minimum annual fee in some programs, $50 minimum annual program fee billed monthly prorata, $350 minimum program fee for Ameritas Wealth Platform Fee-only: Financial planning and consulting charged as hourly (up to $500/hour) or flat fees, negotiated or fixed fee schedules; may be one-time or ongoing fees

Location

See office

La Vista, NE

12120 Port Grace Blvd Ste 101

La Vista NE 68128

Advisors at this office

2

Most active in

Nebraska

Work history

26 years of industry experience

Plat1num One Investment and Insurance Group

2022 - Present • 4 years

Omaha, NE

Ameritas Advisory Services, LLC

2021 - Present • 5 years

Lincoln, NE

Ameritas Investment Company, LLC

2020 - Present • 6 years

Lincoln, NE

Ameritas Life Insurance Corp.

2020 - Present • 6 years

Lincoln, NE

InSource Benefits Group

2020 - Present • 6 years

Lavista, NE

Plat1 Num One Investment & Insurance Group

2015 - 2020 • 5 years

Omaha, NE

Heartland Financial Concepts

2011 - 2018 • 7 years

Bellevue, NE

Bryan L. Holen Insurance Sales

2000 - Present • 26 years

Omaha, NE

Principal Securities

2000 - 2020 • 20 years

Omaha, NE

Principal Life insurance Company

2000 - 2020 • 20 years

Omaha, NE

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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David B

Series 63, Series 65, Series 66

Omaha, NE

SMART Wealth, LLC

David Brooks Sr. is a financial advisor at SMART Wealth, LLC in Omaha, NE, holding Series 63, 65, and 66 credentials with 18 years of industry experience. His prior work history includes roles at AE Wealth Management, Verus Wealth Management, and Morgan Stanley. He serves as president of several affiliated entities including Tax SMART, LLC, which provides tax preparation and planning services, and Mid-West Learning, Inc., which offers marketing and educational space. SMART Wealth, LLC serves individual and high-net-worth households with retirement income strategies, ongoing investment advisory, portfolio management, and financial planning. The firm employs a discretionary investment approach using in-house models, sub-advisers, and turnkey platforms, and operates a Private Wealth Partners division focused on clients with $5 million or more in investable assets.

Retirement income strategy General retirement planning Annuities Wealth management Tax-loss harvesting Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)

Tyler P

Series 63, Series 65, Series 6

Omaha, NE

Thrivent Advisor Network, LLC

Tyler Petersen is a Partner & Wealth Advisor with RetirePath Advisors partnered with the Thrivent Advisor Network, LLC, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. He has worked with various Thrivent entities since 2012, including Thrivent Investment Management Inc and Thrivent Financial for Lutherans. Petersen serves as a director for the Dana College Foundation and is a board member of Relational Tithe, an organization focused on community support through relationship-based resource distribution. Thrivent Advisor Network, LLC provides investment advisory services to individuals, families, trusts, businesses, and charitable organizations. The firm emphasizes a long-term investment approach with customized asset allocations, using low-cost mutual funds, ETFs, fixed-income securities, and alternative investments, while offering clients access to independent managers and integrated services within the broader Thrivent group.

Wealth management Retirement income strategy Private / alternative investments Doctor or Medical Professional
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Bruce A

Series 66

Omaha, NE

Commonwealth Financial Network

Bruce Aken Jr. is a financial advisor with Commonwealth Financial Network, holding a Series 66 designation and 10 years of industry experience. He has worked at Commonwealth since 2023 and co-owns Nelson Murphy Insurance & Investments, a private entity involved in securities, advisory, and insurance business. His prior experience includes roles at Securities America Advisors, Guardian Life Insurance, and Park Avenue Securities. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing about $212.7 billion in client assets. The firm provides a broad platform of managed-account programs, access to third-party asset managers, retirement and plan consulting, and custody and clearing services.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Chad B

Series 65

Omaha, NE

Reserve Wealth Planning

Chad Burger is a financial advisor at Reserve Wealth Planning in Omaha, NE, holding a Series 65 credential with two years of industry experience. Prior to his current role, he spent ten years at Precision Lens and concurrently works as a Senior Account Executive at Johnson & Johnson Vision, where he provides ophthalmic advice and sells medical products. Reserve Wealth Planning offers comprehensive wealth management services to individuals, high-net-worth clients, and charitable organizations, combining investment management with financial planning. The firm employs a holistic, goal-based planning process and primarily uses passive, low-turnover portfolios while accommodating socially responsible investing preferences.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Joseph H

Series 63, Series 65

Omaha, NE

Intentional Retirement, LLC

Joseph Hearn is the sole advisor at Intentional Retirement, LLC in Omaha, NE, holding Series 63 and Series 65 licenses with 30 years of industry experience. He has worked at Intentional Retirement (formerly Provisio Publishing) since 2004 and previously at Teckmeyer Financial Services, L.L.C. He also operates as an independent insurance agent, spending a small portion of his time on this activity. Intentional Retirement provides advisory services to individual and high-net-worth clients, as well as retirement plan sponsors and participants, focusing on asset management, written financial planning, and retirement-plan fiduciary consulting and education. The firm manages over $131 million in client assets on a non-discretionary basis and offers pension consulting for plan assets exceeding $9 million.

General retirement planning Retirement income strategy Wealth management
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Eric H

CFP®, Series 66

Papillion, NE

ARC Element Wealth Design

Eric Horne is a CFP® with 21 years of industry experience, currently serving as the sole advisor at ARC Element Wealth Design in Papillion, NE. His prior experience includes roles at Charles Schwab and TD Ameritrade, where he worked for over 18 years. ARC Element Wealth Design is an independent advisory firm serving individuals, high-net-worth clients, and fiduciary entities such as trusts and estates. The firm manages approximately $29.5 million across about two dozen clients, providing portfolio management, financial planning, and educational communications like newsletters and seminars. The investment approach focuses on strategic asset allocation using ETFs, mutual funds, selective individual securities, option strategies, and active management, with portfolios implemented through model portfolios, automated tax-management tools, and occasional sub-advisers.

Active portfolio management Options & derivatives strategies Tax-loss harvesting Real estate investing
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