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Chandra Lea Ritter

Advisor at Guardian Life — Cedar Falls, IA Clay Street

Updated today

Credentials

Series 66

Experience

3 years

Location

Cedar Falls, IA 50613

Guardian Life logo

Guardian Life

Enterprise

Total advisors

1,910

Across 506 offices

Clients per advisor

42 Low

Avg AUM per client

$230,599 Low

HNW client ratio

22% Typical

About

Chandra Ritter is a financial advisor with Primerica Advisors and holds a Series 66 designation. She has three years of industry experience, including roles at Edward Jones from 2014 to 2025 and currently at Park Avenue Securities and Guardian Life Insurance Company since 2025. Ritter is also involved with the Cedar Falls Business and Professional Women organization. Park Avenue Securities serves a broad retail client base with a range of brokerage and advisory services, including financial planning and retirement consulting. The firm utilizes proprietary and third-party investment strategies and supports various account-level services such as lending solutions and donor-advised funds.

Client services

Based on Guardian Life

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on Guardian Life

Retirement income strategy Business exit / sale strategy Wealth management Private / alternative investments

Occupation focus

Based on Guardian Life

Founder/Business Owner Retired Executive

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Fee options

Fixed

Flat fees for financial planning, consulting, business exit consulting generally $500 to $30,000.

Percentage

$0 - $499,999.99: 2.05% (Park Avenue Portfolio Select Program maximum client fee) $500,000 - $999,999.99: 2.00% (Park Avenue Portfolio Select Program maximum client fee) $1,000,000 - $1,999,999.99: 1.95% (Park Avenue Portfolio Select Program maximum client fee) $2,000,000+: 1.90% (Park Avenue Portfolio Select Program maximum client fee)

Commissions

Brokerage commissions on transaction-based accounts; ticket charges $10 per transaction for Park Avenue Portfolio Select.

Project-based

Hourly fees for financial planning and consulting generally $100 to $500 per hour.

Subscriptions

Subscription-Based Financial Planning fees up to $25,000 per agreement annually; Subscription-Based Business Financial Consulting fees up to $30,000 annually or per engagement.

Other

Account minimum: $5,000 (VestWise minimum), $10,000 (most Park Avenue Proprietary Programs minimums, including Park Avenue Portfolio Select [closed to new investors], Park Avenue Signature Portfolio, Foundations, Quantitative Innovations, Park Avenue Strategist Select and Plus, UMA Select) Minimum fee: Annual Platform Fee minimum $90 per household for Park Avenue Proprietary Programs other than VestWise. Fee-only: Advisory and financial planning fees negotiated; financial planning fees range generally $100/hour to $500/hour or flat fees $500 to $25,000; subscription plans up to $25,000 annually.

Location

See office

Cedar Falls, IA Clay Street

604 Clay Street, Suite 100

Cedar Falls IA 50613

Advisors at this office

2

Most active in

Iowa

Work history

3 years of industry experience

Park Avenue Securities

2025 - Present • 1 year

Cedar Falls, IA

Guardian Life Insurance Company

2025 - Present • 1 year

Cedar Falls, IA

Edward Jones

2022 - 2025 • 3 years

St Louis, MO

Edward Jones

2014 - 2022 • 8 years

St Louis, MO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael D

CFP®, Series 65

Cedar Falls, IA

Ignite Financial

Michael Dunlop is a CFP® professional with 10 years of industry experience, currently serving at Ignite Financial in Cedar Falls, IA. He has worked at Benchmark Financial since 2021 and holds a role as Senior Credit Analyst at Viking Pump. Prior to this, he was employed at the University of Northern Iowa from 2016 to 2019. Ignite Financial is a state-registered investment adviser providing investment management, financial planning, and educational seminars. The firm serves a diverse client base including institutional and non-institutional clients and employs a primarily passive, index-fund investment approach grounded in Modern Portfolio Theory.

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Founder/Business Owner
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Axel H

Series 65

Cedar Falls, IA

Highland Wealth Management

Axel Hoogland is a financial advisor at Highland Wealth Management in Cedar Falls, IA, with eight years of industry experience. He holds a Series 65 designation and has worked as an engineer for John Deere since 2018. Highland Wealth Management offers fee-only, project-based, and hourly financial planning services, emphasizing strategic asset allocation with passively managed funds. The firm operates without discretionary trading authority or custody of client assets, focusing on written recommendations and client-controlled implementation.

Passive / index investing Cash flow / budgeting
user avatar

David B

Series 63, Series 65

Waterloo, IA

Keystone Wealth Management

David Becker is a financial advisor at Keystone Wealth Management in Waterloo, Iowa, with 27 years of industry experience. He holds the Series 63 and Series 65 designations and previously worked at Purshe Kaplan Sterling Investments, Inc. from 2019 to 2023. In addition to his advisory role, Becker is licensed to sell fixed insurance products, including life insurance, annuities, and long-term care. Keystone Wealth Management serves individual and high-net-worth clients as well as small-business retirement plan sponsors, offering portfolio management, financial planning, and fiduciary retirement plan consulting. The firm emphasizes tailored investment strategies with mutual funds and fundamental analysis, provides ongoing account monitoring and reporting, and manages a high client load through aggregation and model-based reviews.

Life insurance needs analysis
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John T

CFP®, Series 63

Waterloo, IA

Tuve Investment Management, Inc.

John Tuve is a CFP® with 41 years of industry experience, currently serving as a financial advisor at Tuve Investment Management, Inc., where he has worked since 2015. Prior to this, he was associated with Purshe Kaplan Sterling Investments for nine years. Outside of his advisory role, he is a licensed insurance agent and a licensed notary in Iowa. Tuve Investment Management provides discretionary asset management to individual and high-net-worth clients, managing approximately $133 million across more than 1,400 client relationships. The firm utilizes a combination of technical and fundamental analysis to create tailored portfolios and employs both long-term and short-term trading strategies to meet client objectives.

Concentrated stock management Options & derivatives strategies Passive / index investing Active portfolio management
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Daniel F

Series 63

Cedar Falls, IA

Fencl Advisory Services, LLC

Daniel Fencl is a financial advisor with Fencl Advisory Services, LLC in Cedar Falls, IA, holding a Series 63 designation and over 40 years of industry experience. He has worked with ICM Financial Services, Inc. and Dominion Investor Services, Inc. for multiple decades and currently serves as CEO of ICM Financial Services, Inc. Fencl Advisory Services is a state-registered investment adviser that serves individuals, trusts, retirement plans, corporations, and other professional clients. The firm provides discretionary portfolio management and financial planning with a planning-driven, long-term buy-and-hold investment approach tailored to each client’s goals and risk tolerance.

Retirement income strategy General retirement planning Annuities Wealth management Founder/Business Owner
user avatar

Stanley T

Series 65

Waterloo, IA

Tuve Investment Management, Inc.

Stanley Tuve is a financial advisor at Tuve Investment Management, Inc. in Waterloo, IA, with seven years of industry experience. He holds a Series 65 designation and previously worked at Purshe Kaplan Sterling Investments from 2015 to 2018. Tuve Investment Management provides discretionary asset management to individual and high-net-worth clients, managing approximately $133.3 million across 1,409 client relationships. The firm employs a combination of technical and fundamental analysis to construct and manage tailored portfolios, offering continuous supervision and monthly reviews.

Concentrated stock management Options & derivatives strategies Passive / index investing Active portfolio management
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