Cheryl C Smith

Advisor at Merrill — Sandpoint, ID

Updated today

Credentials

Series 66

Experience

22 years

Location

Sandpoint, ID

Merrill logo

Merrill

Institution

Total advisors

25,558

Across 3,149 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Cheryl Smith is a Private Wealth Advisor at Merrill Private Wealth Management. With more than two decades of experience in wealth management, she specializes in areas including executive compensation, family wealth management strategies, legacy planning, LGBT wealth planning, and socially responsible investment approaches. Cheryl has also focused on serving clients in the sports and entertainment industries, as well as entrepreneurs and women seeking to enhance their financial futures.

Before joining Merrill, Cheryl spent over ten years in the entertainment industry and co-founded an online investment club that offered fundamental stock analysis used by investment clubs across North America. She began her career at Morgan Stanley in 2004 and has since provided strategic financial advice to a diverse group of clients. Cheryl holds several professional designations including Certified Financial Planner (CFP), Accredited Domestic Partnership Advisor (ADPA), Certified Plan Fiduciary Advisor (CPFA), and Chartered Retirement Planning Counselor (CRPC).

A native of the Bay Area, Cheryl earned her Bachelor's degree in Psychology and Business from the University of California, Los Angeles. She is a voting member of the Academy of Television and serves on the University of San Francisco's Dean's Circle Advisory Board for the School of Management, as well as having served on the university's Women in Leadership and Philanthropy advisory board. Outside of her professional commitments, Cheryl enjoys activities such as dancing, golfing, hiking, tennis, watching movies, and yoga.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management ESG / Sustainable investing Charitable giving & philanthropy Family Business Business ownership considerations

Occupation focus

Entertainment Industry Executive

Demographic focus

Women Professionals Women's Finance LGBTQIA Female Executives Values-based investing

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Sandpoint, ID

Sandpoint ID

Advisors at this office

1

Most active in

California · Idaho · Texas

Work history

22 years of industry experience

Bank of America,N.A.

2011 - Present • 15 years

Walnut Creek, CA

Merrill

2008 - Present • 18 years

Walnut Creek, CA

Morgan Stanley & Co. LLC

2007 - 2008 • 1 year

Walnut Creek, CA

Morgan Stanley Dw Inc.

2004 - 2007 • 3 years

CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Claireese B

Series 65

Sandpoint, ID

Layline Financial

Claireese Baggao is a financial advisor at Layline Financial with seven years of industry experience. She holds a Series 65 designation and has previously worked with firms including Brio Financial Group, Taddei Ludwig & Associates, and Wells Fargo Capital Management. Layline Financial is an independent, fee-only firm serving individuals, high-net-worth clients, small business owners, and a diverse range of other client types. The firm employs a Modern Portfolio Theory framework with strategies such as ETFs, strategic factor tilts, and direct indexing, providing ongoing financial planning and discretionary portfolio management primarily through remote service.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner
user avatar

Sara C

Series 66

Sandpoint, ID

Cooper Capital, Inc.

Sara Cooper is the sole advisor at Cooper Capital, Inc. in Sandpoint, Idaho, with 20 years of industry experience and a Series 66 designation. She has led Cooper Capital since 2005 and was previously involved with Bend Beer Garden, LLC from 2021 to 2023. Outside of advising, she engages in freelance writing and manages two non-investment-related businesses, Bowden Holdings LLC and Pivo Peaks Alehouse LLC. Cooper Capital provides discretionary investment management and retirement-account advice primarily to individuals and high-net-worth clients, with occasional corporate clients. The firm emphasizes customized portfolio construction, focusing on high-grade fixed income and mortgage-backed securities, and allows clients to impose written investment restrictions.

Active portfolio management Tax-loss harvesting
user avatar

Brad W

PFS™, Series 65

Sandpoint, ID

Williams and Schiller Wealth Management, LLC

Brad Williams is a financial advisor with Williams and Schiller Wealth Management, LLC, holding the PFS™ designation and Series 65 license, with 18 years of industry experience. He is also a Certified Public Accountant and a principal at Williams & Parsons, P.C. CPAs, where he has worked for over 30 years. Williams and Schiller Wealth Management provides investment management and comprehensive financial planning to individuals, business owners, qualified retirement plans, and select institutional or nonprofit accounts. Their investment approach is long-term and asset-class focused, utilizing diversified portfolios often implemented with no-load mutual funds, ETFs, and tax-aware strategies, supported by integrated accounting and tax services through their affiliated CPA firm.

Retirement income strategy Business succession planning Annuities Long-term care insurance Concentrated stock management Founder/Business Owner Executive Young Professionals Mid-Career Professionals Approaching retirement Retired
user avatar

Jeff B

Series 63, Series 65

Sandpoint, ID

Coho Advisory Services, LLC

Jeff Bynum is a financial advisor at Coho Advisory Services, LLC with 14 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at Park Avenue Securities and Guardian Life Insurance Company. Bynum is the founder of Huntfund, an app designed to help users automate savings toward hunting budgets, which is expected to launch by the end of 2024. Coho Advisory Services manages approximately $52 million across about 150 client relationships, providing portfolio management, comprehensive financial planning, and retirement-plan consulting. The firm employs a core passive allocation with tactical active adjustments and primarily manages assets on a non-discretionary basis.

General estate planning guidance Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Mark J

Series 65

Sandpoint, ID

Gradient Advisors, LLC

Mark Jensen is a Series 65-credentialed advisor with Gradient Advisors, LLC, based in Sandpoint, ID, and has 10 years of industry experience. He has worked with Gradient Advisors and Legacy Global Financial Group since 2016 and served in the Idaho Army National Guard from 2012 to 2018. Outside of his advisory work, Jensen is also a licensed real estate agent with Remax In Action. Gradient Advisors, LLC provides investment management, financial planning, and consulting services to individuals, retirement plans, trusts, estates, charitable organizations, corporations, and business entities. The firm operates primarily through a network of Investment Advisor Representatives and third-party money managers, offering a largely non-discretionary model that incorporates risk analysis tools and multiple portfolio analysis methods.

Retirement income strategy General tax planning
user avatar

Benjamin W

CFP®, Series 63, Series 66

Sandpoint, ID

Clear Creek Financial Management, LLC

Benjamin Warren is a CFP® with 20 years of industry experience and has been with Clear Creek Financial Management, LLC since 2014. He holds Series 63 and Series 66 licenses and is based in Sandpoint, Idaho. Clear Creek Financial Management serves individuals, employer retirement plans, trusts, estates, other advisers, and business entities, providing asset management, financial planning, pension consulting, and algorithmic research through Helios Quantitative Research. The firm employs a range of investment strategies with continuous account supervision and quarterly portfolio reviews.

Equity compensation tax strategy Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Passive / index investing Founder/Business Owner
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