Christopher J Mendoza

Aubrey Williams is a financial advisor at Open Path Financial with a Series 65 designation and two years of industry experience. He has a background in defense technology, having worked as an Associate Director of Program Management at Raytheon Technologies from 2021 to 2025 and previously at Lockheed Martin Corporation for 17 years. In addition to his advisory role, he is involved in an affiliated education business focused on public financial education and workshop content. Open Path Financial provides fee-only financial planning and advisory services primarily on an hourly or fixed-project basis, serving individuals, families, businesses, and trusts. The firm emphasizes long-term, diversified investment strategies using low-cost index funds and ETFs and operates without managing assets or charging percentage-based fees.

Frank Troise is a financial advisor at SoHo Financial Services, LLC in Montecito, CA, holding Series 65 and Series 66 designations with 20 years of industry experience. He has previously held principal roles at Soho Capital LLC and Soho Asset Management LLC, both management consulting firms. SoHo Financial Services provides discretionary investment advisory and portfolio management services to individuals, charitable organizations, corporations, and institutional clients. The firm combines asset-allocation model portfolios with fundamental, technical, quantitative, and qualitative analyses, offering a blend of institutional portfolio management and formal consulting engagements alongside individual advisory services.

Dave Strandberg is the founder and sole advisor at Montecito Investment Strategies in Santa Barbara, CA. He holds a Series 65 designation and has 11 years of industry experience. In addition to his advisory work, he founded Supreme Indicator, a software company that produces technical analysis indicators for the TradingView platform. Montecito Investment Strategies provides discretionary portfolio management to individuals, high-net-worth clients, corporations, pension plans, trusts, and charitable organizations. The firm employs two main strategies, combining passive and active management with a focus on fundamental and technical analysis, including proprietary indicators.

David Peckham is the sole advisor at Peckham, David A, an independent firm based in Santa Barbara, CA. He holds Series 63 and Series 65 licenses and has 2 years of industry experience as a financial advisor, alongside over 30 years with Santa Barbara Pension Consultants and 40 years as a sole proprietor. The firm provides investment management primarily to individual clients, building portfolios from mutual funds offered by a single fund family. Its investment approach blends modern portfolio theory with a buy-and-hold, fundamentals-based strategy, with client consent required before transactions.

Steven Gold is a CFA® charterholder and holds a Series 63 license with seven years of industry experience. He has been the sole advisor at Placera Capital Management LLC since 2014. Placera Capital Management LLC is an independent investment adviser that provides discretionary portfolio management and related advisory services primarily to individual and high-net-worth clients. The firm focuses on equity-oriented portfolios using a combination of fundamental and quantitative analysis, and it employs long-term trading strategies alongside mutual funds, fixed income, and ETFs for diversification.

David Johannsen is the sole advisor at Johannsen & Associates, Inc. in Santa Barbara, CA, with 36 years at the firm and a total of 20 years in the industry. Johannsen & Associates, Inc. provides discretionary investment management primarily for individuals, including high-net-worth clients, pension and profit-sharing plans, and trusts. The firm employs proprietary trend-following systems to allocate among mutual funds and uses a Fund Evaluation and Selection System to select equity funds, focusing exclusively on Fidelity mutual funds with direct execution.