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Cynthia Rich

Advisor at Edward Jones

Updated today

Location

Brea, CA 92821

Credentials

Series 63, Series 65

Industry experience

5 years

About

Cynthia Rich is a financial advisor with Edward Jones in Brea, CA, holding Series 63 and Series 65 licenses and five years of industry experience. She previously worked at First Bank, Infinex Investments, Empress Investment Group, Madison Avenue Securities, Honor, Townsend & Kent LLC, and Penn Mutual Insurance Company. Outside of her advisory roles, she has been involved with Isagenix International, where she receives residual income. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of investment solutions, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets and operates a large network of financial advisors and branch offices nationwide.

Client services

Based on Edward Jones

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Edward Jones

Wealth management Tax-loss harvesting Multi-generational wealth transfer

Occupation focus

Based on Edward Jones

Retired Founder/Business Owner Executive

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Fee options

Percentage

$0+: Up to 1.35% annually Program Fee $0+: Up to 0.05% annually Platform Fee $0+: 0.00% to 0.45% annually SMA Manager Fees (if applicable)

Other

Account minimum: $5,000 Fee-only: Annual Program Fee up to 1.35%, Platform Fee up to 0.05%, plus SMA Manager Fees (0.00% to 0.45%); fees are asset-based and paid monthly in arrears.

Location

135 S State College Blvd, Ste 360

Brea, CA 92821

Most active in

California

Work history

Edward Jones

2024 - Present (2 years)

First Bank

2023 - 2024 (1 year)

Infinex Investments, Inc.

2023 - 2024 (1 year)

Empress Investment Group

2022 - 2023 (1 year)

Madison Avenue Securities

2022 - 2023 (1 year)

Honor, Townsend & Kent LLC

2020 - 2022 (2 years)

Penn Mutual Insurance Company

2020 - 2022 (2 years)

SetYourBodyFree, LLC

2010 - 2020 (10 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Nelson W

Series 65

Los Alamitos, CA

Open Square Capital, LLC

Nelson Wu is a financial advisor with Open Square Capital, LLC, holding a Series 65 designation and 10 years of industry experience. He has worked at Open Square Capital since 2015 and at Open Insights Capital since 2022. Open Square Capital provides discretionary portfolio management to a limited number of high-net-worth individuals through separately managed accounts and manages a private investment limited partnership. The firm employs a value-oriented, fundamental analysis approach with a long-term investment horizon, focusing on concentrated, high-conviction positions.

Active portfolio management
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Stephen K

Series 63, Series 65

Cerritos, CA

Sierra Madre Partners LLC

Stephen Kim is a financial advisor with Sierra Madre Partners LLC in Cerritos, CA. He holds Series 63 and Series 65 licenses and has 11 years of industry experience, including 12 years with Sierra Madre Partners. Sierra Madre Partners provides discretionary investment management and financial planning services to individual and high-net-worth clients, focusing on a proprietary global all-cap strategy aimed at long-term capital appreciation. The firm employs a combination of fundamental and technical research and manages accounts on a discretionary basis with client-specific investment guidelines.

Active portfolio management Options & derivatives strategies
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Suzanne C

Series 63, Series 65

Ontario, CA

Seen Consulting LLC

Suzanne Chen is the principal of SEEN Consulting LLC, an independent advisory firm based in Ontario, California. She holds Series 63 and Series 65 licenses and has 27 years of industry experience, including prior roles at Golden State Advisors, LLC and Amber Systems Technologies. SEEN Consulting LLC provides discretionary portfolio management and financial consulting to individual and high-net-worth clients, managing approximately $52 million across about 32 accounts. The firm combines technical and fundamental analysis with modern portfolio theory to construct diversified portfolios and conducts monthly account reviews while offering financial consulting at no additional charge.

Wealth management Real estate investing
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Kevin H

Series 65

Cerritos, CA

Summit Gates Capital

Kevin Hsu is a Series 65 licensed advisor at Summit Gates Capital with seven years of industry experience. His work history includes roles at Vaco LLC, Exploding Kittens Inc., Broadata Communications, and Clean Energy Fuels Corp. Kevin has been with Summit Gates Capital since 2018. Summit Gates Capital is an independent investment adviser that provides discretionary portfolio management for individual and high-net-worth clients. The firm focuses on a concentrated portfolio of primarily U.S. equities, combining fundamental and technical analysis to identify companies trading below intrinsic value.

Active portfolio management
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Saad E

Series 63, Series 65

Ontario, CA

XEL

Saad El Hajjaoui is a financial advisor with Xel Wealth Management, Inc. in Ontario, CA, holding Series 63 and Series 65 licenses and three years of industry experience. His prior roles include positions at Falcon Wealth and JPMorgan Chase Bank N.A. Outside of advising, he is a partner at Olve Branch Medical Corp, a medical billing and practice consulting firm where he assists with financial matters and relationship management. Xel Wealth Management is an independent, single-advisor firm managing approximately $8.5 million for around 34 clients, including individuals, high-net-worth clients, and business entities. The firm offers discretionary portfolio management and financial planning services, employing a diversified investment approach that integrates fundamental, quantitative, technical analysis, and modern portfolio theory, along with a wrap fee program and tax planning services.

Options & derivatives strategies Tax-loss harvesting Wealth management Founder/Business Owner
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Matthew L

Series 65

Baldwin Park, CA

Matthew H. Lam, CPA

Matthew Lam is the principal of Matthew H. Lam, CPA, where he has provided tax and accounting services since 2015. He holds a Series 65 designation and has six years of experience in the financial industry. His prior experience includes roles at several accounting firms and a brief tenure at Intuit Inc. The firm offers discretionary portfolio management alongside accounting services under the same business name. Matthew H. Lam, CPA serves individuals, corporate pension and profit-sharing plans, charitable trusts, foundations, and other trusts. The firm’s investment approach is based on fundamental analysis and a long-term, buy-and-hold strategy with periodic rebalancing and tax-loss harvesting available upon request.

Tax-loss harvesting Active portfolio management
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