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Daniel Vernon Estenson

Advisor at Bernicke Wealth Management — Altoona, WI

Updated today

Credentials

CFP®, Series 66

Experience

13 years

Location

Altoona, WI 54720

Bernicke Wealth Management logo

Bernicke Wealth Management

Team

Total advisors

12

Across 2 offices

Clients per advisor

72 High

Avg AUM per client

$966,482 Typical

HNW client ratio

41% High

About

Daniel Estenson is a CFP® and holds a Series 66 license with 13 years of experience in the financial services industry. He is currently with Bernicke Wealth Management, where he has worked since 2016, including roles at affiliated firms and previously at Great Valley Advisor Group, Inc. and LPL Financial LLC. Outside of his advisory duties, Estenson serves as a board member and volunteer archery instructor for Chippewa Bowhunters, Inc., a nonprofit archery club. Bernicke Wealth Management provides discretionary investment management, financial planning, and retirement-plan advisory services to a broad range of clients including individuals, high-net-worth clients, and various institutional entities. The firm employs a macroeconomic, top-down asset allocation approach complemented by an AI-driven quantitative model, managing approximately $887 million in discretionary assets.

Client services

Based on Bernicke Wealth Management

Financial planning Portfolio management Pension consulting

Expertise

Based on Bernicke Wealth Management

Private / alternative investments Wealth management Retirement income strategy

Occupation focus

Based on Bernicke Wealth Management

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning fees range from $2,000 to $10,000 fixed fee

Percentage

up to 1.75% annually (negotiable)

Other

Account minimum: $500,000

Location

See office

Altoona, WI

1565 Bluestem Blvd.

Altoona WI 54720

Advisors at this office

11

Most active in

Wisconsin

Work history

13 years of industry experience

Bernicke Wealth Management

2025 - Present • 1 year

Altoona, WI

Private Client Services

2025 - Present • 1 year

Altoona, WI

Great Valley Advisor Group, Inc.

2020 - 2025 • 5 years

Altoona, WI

LPL Financial LLC

2020 - 2025 • 5 years

Altoona, WI

Triad Advisors, LLC

2018 - 2020 • 2 years

Altoona, WI

Bernicke Wealth Management, Ltd

2016 - Present • 10 years

Altoona, WI

Triad Advisors, Inc.

2016 - 2017 • 1 year

Altoona, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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John B

Series 65

Altoona, WI

MedVest Wealth Management, LLC

John Berschback is a financial advisor at MedVest Wealth Management, LLC in Altoona, WI, holding a Series 65 designation with three years of industry experience. He is also a practicing physician and owner at Chippewa Valley Orthopedics and Sports Medicine, a medical practice he has been involved with since 2013. In addition to his advisory role, he engages in insurance sales and referrals on a limited basis. MedVest Wealth Management, LLC provides discretionary and non-discretionary asset management, financial planning, and consulting primarily to high-net-worth individuals. The firm employs fundamental and technical analysis in portfolio construction and monitors third-party managers through referral arrangements, operating with either client-directed approval or delegated trading authority.

Tax-loss harvesting Doctor or Medical Professional Founder/Business Owner
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Marleen T

Series 63, Series 66

Eau Claire, WI

RJ Hill's Financial Services, LLC

Marleen Thudium is a financial advisor at RJ Hill's Financial Services, LLC with 14 years of industry experience. She holds Series 63 and Series 66 licenses and has been involved in related business activities including managing a business consulting firm and owning an insurance brokerage specializing in health and Medicare-related insurance products. RJ Hill’s Financial Services provides wealth management and integrated tax-planning services primarily to individuals and closely held businesses, with a focus on farmers and clients in blue-collar trades. The firm emphasizes diversification and integrated asset allocation that considers economic outlook, risk tolerance, and tax consequences, offering both discretionary and non-discretionary management.

General estate planning guidance Tax strategies for small businesses Business ownership considerations Real estate investing Founder/Business Owner Mid-Career Professionals
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George P

ChFC®, Series 63, Series 65

Eau Claire, WI

Capital Coordinators Company

George Piper Jr. is a financial advisor with Capital Coordinators Company in Eau Claire, WI, holding the ChFC® designation and Series 63 and 65 licenses. He has 42 years of industry experience and has worked with Cambridge Investment Research Advisors, Inc. for the past ten years. Outside of his advisory role, he serves on committees for the Chippewa Valley Symphony Orchestra, Rotary Club of Eau Claire, and Day Resource Center. Capital Coordinators Company provides comprehensive financial planning and investment advice primarily to individual clients and retirement plan sponsors. The firm emphasizes written planning reports tailored to clients’ risk tolerance and objectives, focusing on non-discretionary, planning-centric engagements without percentage-of-assets billing.

General retirement planning Income planning Life insurance needs analysis Debt management
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Travis O

Series 65

Eau Claire, WI

Top Shelf Advisors

Travis Obrycki is a financial advisor at Top Shelf Advisors in Eau Claire, WI, holding a Series 65 credential with three years of industry experience. His prior work includes roles at PESI, Group Health Cooperative of Eau Claire, and the National Business Institute. Outside of advising, he is employed full time as a Senior Data Engineer. Top Shelf Advisors provides limited discretionary management of separately managed accounts along with standalone investment advice, financial planning, and group educational services. The firm serves individuals, retirement and pension plans, trusts, and other entities, using a client-specific timeline to guide investment decisions that include passive and active strategies, options, short selling, margin, and futures with a conservative approach to derivatives.

Active portfolio management Options & derivatives strategies
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David J

CFP®, Series 63

Eau Claire, WI

Jones Financial Consulting, LLC

David Jones is a CFP® with 17 years of industry experience and the sole advisor at Jones Financial Consulting, LLC, an independent firm he has led since 2007. Based in Eau Claire, WI, he holds a Series 63 license and focuses on comprehensive financial planning and asset management. Jones Financial Consulting, LLC provides financial planning and related services to individuals and families, emphasizing long-term, buy-and-hold portfolios constructed from core model allocations customized through risk profiling. The firm operates as a fee-only adviser and offers a wrap-fee program that combines advisory services and trade execution, primarily serving clients engaged for planning services.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Wealth management
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Cory H

Series 65

Eau Claire, WI

C.R. Haupt LLC

Cory Haupt is the sole advisor at C.R. Haupt LLC, an independent firm based in Eau Claire, WI. He holds a Series 65 designation and has 14 years of industry experience. Prior to founding his advisory firm, he worked at G-Force Computers Inc. for 20 years and has been involved in aviation operations through Heartland Aviation, LLC, where he serves as Director of Operations. C.R. Haupt LLC provides investment advisory and small-business consulting services to a limited client base, managing approximately $1.7 million in assets. The firm serves individuals and various entities, employing a mix of fundamental, technical, and cyclical investment analysis with strategies ranging from long-term investing to active trading, including options, cryptocurrencies, and SPACs.

Options & derivatives strategies Concentrated stock management Private / alternative investments Airline Pilot Founder/Business Owner
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