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Daniel R Reitz

Advisor at Equity Services, inc. — Whitehall, PA

Updated today

Credentials

Series 65, Series 63

Experience

36 years

Location

Whitehall, PA

Equity Services, inc. logo

Equity Services, inc.

Enterprise

Total advisors

507

Across 160 offices

Clients per advisor

23 Very Low

Avg AUM per client

$221,971 Low

HNW client ratio

26% High

About

Daniel Reitz is a financial advisor at Equity Services, Inc. with 36 years of industry experience. He holds Series 65 and Series 63 licenses and has worked at multiple firms including National Life, Guardian Life Insurance Company, and Stifel Nicolaus. Outside of his advisory role, he is also an insurance agent for Thoroughbred Advisors in Whitehall, PA. Equity Services, Inc., operating as ESI Financial Advisors, provides financial planning, consulting, and asset management services to individuals, corporations, trusts, estates, charitable organizations, and employer retirement plans. The firm offers a variety of advisory platforms using third-party asset managers and model portfolios, combining long-term strategies with shorter-term trading options.

Client services

Based on Equity Services, inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equity Services, inc.

Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Income planning

Occupation focus

Based on Equity Services, inc.

Founder/Business Owner Retired Executive

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Fee options

Fixed

Fixed fees for single financial plans, generally not exceeding $15,000, typically up to $1,200 advance payment limit without agreement

Percentage

$1 - $1,000,000: 1.00% annually (0.25% quarterly) $1,000,001 - $2,500,000: 0.75% annually (0.1875% quarterly) $2,500,001 - $4,999,999: 0.60% annually (0.15% quarterly) $5,000,000 - $10,000,000: 0.50% annually (0.125% quarterly) $10,000,001+: 0.35% annually (0.0875% quarterly), $3,500 per million (round up) annual flat fee

Commissions

Earns commissions on sales of securities and insurance products as broker-dealer

Project-based

Financial planning/consulting fees based on hourly charges, negotiable, generally not exceeding $15,000 total per agreement, not to exceed $1,200 advance unless agreed

Other

Account minimum: $10,000 to $750,000 (varies by program) Fee-only: Typically negotiable AUM fees up to stated maximums; no commissions for advisory programs

Location

See office

Whitehall, PA

Whitehall PA

Advisors at this office

1

Most active in

New York · Pennsylvania

Work history

36 years of industry experience

National Life

2024 - Present • 2 years

New York, NY

Equity Services Inc

2024 - Present • 2 years

Montpelier, VT

Guardian Life Insurance Company

2022 - 2024 • 2 years

Allentown, PA

Park Avenue Securities

2022 - 2024 • 2 years

Allentown, PA

Blu Door Financial

2018 - 2022 • 4 years

Forty Fort, PA

Eagle Strategies (NY Life)

2018 - 2022 • 4 years

Forty Fort, PA

New York Life Insurance Co.

2018 - 2022 • 4 years

Scranton, PA

NYLIFE Securities LLC

2018 - 2022 • 4 years

Scranton, PA

Stifel Nicolaus & Co Inc

2017 - 2018 • 1 year

Center Valley, PA

CUSO Financial Services, LP

2017 - 2017 • 1 year

San Diego, CA

Private Advisor Group, LLC

2017 - 2017 • 1 year

Morristown, NJ

LPL Financial

2016 - 2017 • 1 year

Allentown, PA

Beirne Wealth Consulting Services, LLC

2014 - 2016 • 2 years

Milford, CT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Christopher C

Series 66

Monroeville, PA

PNC Wealth Management

Christopher Conrad is a financial advisor at PNC Wealth Management with 10 years of industry experience. He holds a Series 66 designation and has worked at PNC Investments since 2019, following four years at Edward Jones. Outside of his advisory role, he owns Conrad Data Consulting LLC, a non-investment related business. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including an invitation-only digital offering for employees that uses algorithm-driven risk assessment to select investment models implemented via mutual funds and ETFs.

Passive / index investing Active portfolio management Wealth management Executive
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Keith E

CFP®

Pittsburgh, PA

Keith L. Eliou, CFP

Keith Eliou is the principal of Keith L. Eliou, CFP, an investment management firm based in Pittsburgh, PA. He holds the CFP® designation and has one year of experience as a financial advisor. In addition to his advisory role, he practices law focusing on elder law and real estate and is involved in insurance, mortgage lending, and real estate brokerage businesses. The firm primarily serves pooled vehicles and institutional accounts, offering portfolio management, retirement plan services, and financial planning. It utilizes an open-architecture investment approach with third-party money managers and employs multiple analytical methods and strategies, conducting annual account reviews.

Social Security optimization Retirement income strategy Cash flow / budgeting Charitable giving tax strategies Business exit / sale strategy Founder/Business Owner
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Arlene N

Series 63

Pittsburgh, PA

A. Neff Associates LLC

Arlene Neff is the principal and sole proprietor of A. Neff Associates LLC in Pittsburgh, PA, holding a Series 63 designation and bringing 43 years of industry experience. She has operated her independent advisory firm since 1987 and previously worked at Elish & Elish, Inc. from 2014 to 2017. A. Neff Associates LLC provides investment advisory and financial planning services to individuals, businesses, trusts, estates, charitable organizations, and qualified retirement plans. The firm manages assets on a non-discretionary basis, combining fundamental and technical analysis with asset-allocation considerations, and offers retirement-plan consulting including participant education and plan-sponsor liaison support.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Cash flow / budgeting
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Christopher B

Series 65

Sewickley, PA

Block House Investments, LLC

Christopher Barto is a Series 65-licensed financial advisor with three years of industry experience. He is the sole advisor at Block House Investments, LLC, where he has worked since 2025. His prior work includes roles at Kovitz Investment Group Partners, Fort Pitt Capital Group, Fiducia Investment Research, and Oak Grove Capital. Block House Investments, LLC provides discretionary portfolio management services primarily focused on equities for individual and high-net-worth clients. The firm emphasizes fundamental analysis and long-term investment horizons, operating under a single-advisor model with monthly account reviews.

Active portfolio management Wealth management
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Jay P

Series 66

Pittsburgh, PA

ClearPeak Capital Management

Jay Patel is a financial advisor with ClearPeak Capital Management in Pittsburgh, PA, holding a Series 66 designation and six years of industry experience. Prior to founding ClearPeak Capital Management in 2021, he held various roles at Federated Global Investment Management and related firms. Outside of advisory services, Patel is the managing member and president of JM Metal Merchants, a business involved in domestic and international scrap metal trading. ClearPeak Capital Management provides discretionary asset management to individual and high-net-worth clients, using fundamental, cyclical, and macro analysis to guide investment decisions tailored to client objectives and risk tolerance. The firm manages approximately $2.73 million across about 26 accounts.

Options & derivatives strategies
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Terry L

CFP®, Series 65

Pittsburgh, PA

Breakforth Investment Management, Inc

Terry Lyon is a CFP® professional with 34 years of industry experience, serving as the sole advisor at Breakforth Investment Management, Inc. in Pittsburgh, PA, where he has worked since 1990. He has been involved in investment education and community activities, including a long-standing role with the Pittsburgh Chapter of the National Association of Investors and leadership in multiple family and investment clubs. Lyon also serves as stewardship chairperson of Salem United Methodist Church. Breakforth Investment Management provides personalized financial planning and investment management primarily to individual clients, offering services that include cash flow, retirement, education, tax, and estate planning. The firm uses a strategic asset-allocation approach with core passive funds complemented by individual stocks and actively managed funds, operating mainly on a non-discretionary basis and providing limited tax-return preparation as an ancillary service.

General retirement planning General tax planning College savings (529s, UTMA, etc.) General estate planning guidance
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