HNW client percentage for Enterprise firms serving clients in Pennsylvania

High-net-worth (HNW) client percentage represents the share of a firm's clients who meet the SEC’s high-net-worth threshold, indicating the firm’s focus on serving clients with roughly $1.1 million or more in managed assets or $2.2 million in net worth. This metric helps reveal whether a firm primarily caters to wealthier individuals requiring complex, bespoke planning or serves a broader client base with more standardized services.

In Pennsylvania, among enterprise firms—those with 300 to 3,000 advisors or over $30 billion in assets—the median HNW client percentage is 12.72%, which is notably lower than the national median of 20.44%. The distribution shows a wide range, with some firms serving almost exclusively HNW clients and others focusing more on affluent or mass-affluent households. This suggests that many Pennsylvania enterprise firms have a strong presence in the middle market, balancing specialized HNW teams with broader client segments. The variation also reflects two common interpretations: some firms may be early in developing their HNW practices, while others intentionally maintain a diverse client mix to serve a wider audience.

For you, understanding a firm’s HNW client percentage offers insight into its typical client profile and service approach. A higher percentage often means higher account minimums and more personalized planning, while a lower percentage indicates greater accessibility and more standardized offerings. There is no single “right” number; the best fit depends on your financial situation and the level of service you desire. Use this metric alongside others to find an advisor whose focus aligns with your needs.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Pennsylvania 88 firms
Very Low 0%-2%
Low 2%-6%
Typical 6%-22%
High 22%-34%
Very High 34%-49%
5th 20th 40th 60th 80th 95th

Median: 13%

Firm
HNW client %
HNW Clients
Clients
AUM/client
Schwab Wealth Advisory
Very Low 0%
—
168,774
$0
Transamerica Retirement Advisors, LLC logo Transamerica Retirement Advisors, LLC
Very Low 0%
—
212,700
$82K
T. Rowe Price Advisory Services, Inc. logo T. Rowe Price Advisory Services, Inc.
Very Low 0%
—
13,517
$440K
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low 0%
5
14,275
$170K
Citizens securities, Inc. logo Citizens securities, Inc.
Very Low 0%
44
60,162
$210K
OSAIC Institutions, INC. logo OSAIC Institutions, INC.
Very Low 0%
37
15,798
$310K
Valic Financial Advisors logo Valic Financial Advisors
Very Low 1%
1,913
292,989
$100K
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
Very Low 1%
244
32,532
$550K
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Very Low 1%
467
45,194
$210K
Planmember Securities Corporation logo Planmember Securities Corporation
Very Low 1%
898
69,441
$130K
Huntington Financial Advisors logo Huntington Financial Advisors
Low 2%
678
42,153
$180K
Hornor, Townsend & kent, LLC logo Hornor, Townsend & kent, LLC
Low 2%
553
27,999
$290K
PNC Wealth Management logo PNC Wealth Management
Low 2%
3,185
160,885
$180K
SPC logo SPC
Low 3%
832
30,595
$190K
Transamerica Financial Advisors logo Transamerica Financial Advisors
Low 3%
1,218
42,497
$49K
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
Low 3%
904
29,363
$450K
Key Investment Services LLc logo Key Investment Services LLc
Low 3%
1,140
34,509
$250K
Oppenheimer logo Oppenheimer
Low 3%
1,229
37,047
$610K
Lincoln Investment logo Lincoln Investment
Low 3%
4,604
138,132
$160K
First Command Advisory Services logo First Command Advisory Services
Low 3%
3,852
113,511
$210K
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Low 4%
1,261
30,867
$260K
FIFTH THIRD SECURITIES, Inc. logo FIFTH THIRD SECURITIES, Inc.
Low 4%
1,938
46,299
$230K
Principal Financial Services logo Principal Financial Services
Low 5%
2,638
51,650
$320K
GWN Securities Inc. logo GWN Securities Inc.
Typical 6%
2,217
37,763
$130K
TD private Client Wealth LLC logo TD private Client Wealth LLC
Typical 6%
1,518
25,351
$270K
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
Typical 6%
301
5,018
$430K
Empower Advisory Group logo Empower Advisory Group
Typical 7%
20,524
293,347
$570K
AE Wealth Management, LLC logo AE Wealth Management, LLC
Typical 7%
9,444
127,213
$390K
Ep Wealth Advisors logo Ep Wealth Advisors
Typical 8%
1,589
19,618
$2.1M
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Typical 9%
4,860
54,810
$230K
Independent Financial Group, LLC logo Independent Financial Group, LLC
Typical 9%
2,438
25,896
$470K
Integrity Alliance, LLC logo Integrity Alliance, LLC
Typical 10%
1,082
10,660
$450K
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
Typical 10%
2,423
23,624
$420K
Orion Portfolio Solutions, LLC logo Orion Portfolio Solutions, LLC
Typical 10%
19,151
185,377
$210K
Commonwealth Financial Network logo Commonwealth Financial Network
Typical 12%
41,874
355,973
$570K
OSAIC Advisory Services, LLC logo OSAIC Advisory Services, LLC
Typical 13%
3,755
29,516
$510K
CWM, LLC logo CWM, LLC
Typical 14%
7,231
52,263
$880K
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
Typical 15%
1,791
12,045
$310K
Private Advisor Group, LLC logo Private Advisor Group, LLC
Typical 16%
22,083
139,740
$300K
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Typical 16%
4,880
30,039
$410K
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
Typical 17%
4,159
24,844
$710K
Voya financial Advisors, Inc. logo Voya financial Advisors, Inc.
Typical 19%
3,095
16,313
$240K
Capital Analysts logo Capital Analysts
Typical 19%
3,042
15,611
$540K
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
Typical 20%
27,125
132,722
$240K
Guardian Life logo Guardian Life
High 22%
17,261
80,267
$230K
&PARTNERS logo &PARTNERS
High 22%
11,803
53,863
$380K
Kestra Advisory logo Kestra Advisory
High 23%
26,123
115,285
$620K
Sanctuary Advisors, LLC logo Sanctuary Advisors, LLC
High 23%
4,425
19,025
$1.6M
Farther logo Farther
High 24%
3,463
14,593
$970K
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
High 25%
2,020
8,083
$5.5M
Prime Capital Financial logo Prime Capital Financial
High 25%
5,571
22,129
$850K
ESI Financial Advisors logo ESI Financial Advisors
High 26%
3,041
11,897
$220K
William Blair & Company L.L.C. logo William Blair & Company L.L.C.
High 26%
9,054
35,296
$1.5M
Truist Advisory Services logo Truist Advisory Services
High 26%
32,526
126,145
$560K
D.A. DAVIDSON & Co. logo D.A. DAVIDSON & Co.
High 27%
18,223
68,135
$550K
NEwEdge Advisors logo NEwEdge Advisors
High 27%
13,112
48,809
$810K
Focus Advisor Solutions, LLC logo Focus Advisor Solutions, LLC
High 28%
9,302
33,235
$1M
Savant Wealth Management logo Savant Wealth Management
High 28%
6,562
23,288
$2.1M
MAI Capital Management, LLC logo MAI Capital Management, LLC
High 31%
4,902
15,740
$2.2M
Rockefeller Capital management logo Rockefeller Capital management
High 32%
15,255
47,801
$1.7M
Allworth financial, L.P. logo Allworth financial, L.P.
High 32%
9,283
28,786
$1.1M
Goldman Sachs Wealth Services logo Goldman Sachs Wealth Services
Very High 34%
38,800
115,350
$220K
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High 34%
27,424
80,986
$1.4M
Independent Financial partners logo Independent Financial partners
Very High 35%
18,190
52,539
$230K
Integrated Wealth Concepts LLC logo Integrated Wealth Concepts LLC
Very High 36%
10,429
29,187
$780K
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
Very High 37%
15,578
42,227
$390K
Beacon Pointe Advisors, LLC logo Beacon Pointe Advisors, LLC
Very High 39%
11,482
29,565
$1.7M
Citigroup Global Markets logo Citigroup Global Markets
Very High 40%
23,441
58,096
$710K
Mariner logo Mariner
Very High 41%
22,322
54,583
$2.1M
Sequoia Financial Group, L.L.C. logo Sequoia Financial Group, L.L.C.
Very High 41%
4,556
11,064
$2.7M
Janney Montgomery Scott logo Janney Montgomery Scott
Very High 42%
100,743
239,764
$410K
Creative Planning logo Creative Planning
Very High 45%
39,511
87,051
$2.1M
Hightower Advisors logo Hightower Advisors
Very High 46%
29,177
62,807
$2.8M
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
Very High 49%
30,177
61,002
$2.6M
Clearstead; Clearstead Advisory Solutions logo Clearstead; Clearstead Advisory Solutions
Very High 50%
2,175
4,311
$4.9M
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High 53%
18,398
35,044
$2.2M
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
Very High 56%
23,474
41,723
$830K
WealthSpire Advisors logo WealthSpire Advisors
Very High 57%
5,553
9,736
$3.4M
Cerity partners LLC logo Cerity partners LLC
Very High 58%
14,561
24,945
$4.6M
First Manhattan Co. LLC logo First Manhattan Co. LLC
Very High 63%
3,828
6,080
$5.6M
Advice and Planning Services logo Advice and Planning Services
Very High 65%
46,802
72,469
$520K
Kayne Anderson Rudnick Investment Management, LLC logo Kayne Anderson Rudnick Investment Management, LLC
Very High 71%
1,409
1,995
$4M
Corient logo Corient
Very High 75%
19,571
25,963
$6.1M
Cresset Asset Management, LLC logo Cresset Asset Management, LLC
Very High 77%
3,667
4,746
$15M
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High 98%
15,779
16,170
$3.1M
Wells Fargo Investment Institute, Inc.
Very High 98%
11,004
11,181
$3.1M
Chevy Chase Trust Company logo Chevy Chase Trust Company
Very High 100%
1,177
1,177
$11M
IEQ Capital, LLC logo IEQ Capital, LLC
Very High 100%
2,300
2,300
$25M
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