Danielle Gray
Advisor at Gradient Securities, LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Gradient Securities, LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Grand Rapids, MI 49503
Credentials
Series 63, Series 65
Industry experience
< 1 year
Danielle Gray is a financial advisor at Gradient Securities, LLC with Series 63 and Series 65 licenses. She has been in the industry since 2025, with prior experience at Primerica Advisors and O'Neill Asset Management. She also teaches a financial literacy class through Gull Lake Virtual Partnership. Gradient Securities, LLC, operating as Gradient Wealth Management, provides financial planning, consulting, non-discretionary asset management, and ERISA plan services to a diverse client base including individuals, trusts, and business entities. The firm integrates third-party manager referrals and operates both as an SEC-registered investment adviser and FINRA-registered broker-dealer.
Based on Gradient Securities, LLC
Based on Gradient Securities, LLC
Fixed fees for financial planning based on negotiated complexity and client needs
$0+: up to 2.00% annually (negotiable, maximum) $0+: up to 1.00% annually for ERISA plan services (negotiable) $0+: varies by TPM, e.g., 1.00% to 2.00% annually $0+: 1.25% annually for Gradient Investments, LLC TPM $0+: 1.95% to 2.00% annually for other TPMs
Commissions may be earned as registered representatives or insurance agents through broker-dealer activities and insurance sales
Hourly fees up to $300 per hour for limited scope financial planning services, negotiated per engagement
Fee-only: Financial planning fixed fees (negotiable based on complexity) and hourly fees up to $300/hour (negotiable)
346 Wealthy St Se
Grand Rapids, MI 49503
Michigan
Gradient Securities, LLC
2025 - Present (1 year)
O'Neill Asset Management
2025 - Present (1 year)
Primerica Advisors
2025 - 2025 (1 year)
Primerica Financial Services
2025 - 2025 (1 year)
UnEmployed
2025 - 2025 (1 year)
Escal Institute of Advanced Technology
2022 - 2025 (3 years)
Escal Institute of Advanced
2018 - 2022 (4 years)
UnEmployed
2018 - 2018 (1 year)
Senior Marketing Group LLC
2014 - 2018 (4 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Is not active or affiliated with:
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")