Grand Rapids, MI Office
TeamData sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Gradient Wealth Management
Multi-team
Firm-wide stats for Gradient Wealth Management
About
Gradient Securities, LLC (doing business as Gradient Wealth Management) provides financial planning, consulting, non‑discretionary asset management, and ERISA 3(21) retirement‑plan advisory services to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, and business entities. The firm also arranges and monitors third‑party managers and delivers implementation support and ongoing client reviews tied to those manager relationships.
The firm emphasizes a non‑discretionary model — its brochure reports approximately $607.9 million of assets under management on a non‑discretionary basis — so advisors recommend securities and obtain client approval before trading. Investment work combines fundamental, technical, and cyclical analysis and often relies on third‑party managers; Gradient discloses that it receives solicitor, revenue‑sharing, or incentive payments from some recommended TPMs and monitors TPM performance on an ongoing basis.
What is distinctive is the firm’s combination of activities and ownership ties: Gradient operates as a FINRA‑registered broker‑dealer, maintains insurance‑wholesaling and Medicare distribution affiliates (including Gradient Insurance Brokerage and Ascentium Insurance Solutions), and has detailed revenue‑sharing and incentive arrangements with several TPMs and custodians (for example, a stated split of revenue on certain fixed annuities and credited incentives from custodians). The brochure consistently discloses these relationships and the firm’s mitigation practices, noting client choice and written disclosures where conflicts may arise.
Based on Gradient Wealth Management
Expertise
Based on Gradient Wealth Management
Location
346 Wealthy St SE
Grand Rapids MI 49503
Advisors at this office
3
Advisors at this office
Danielle G
Series 63, Series 65
Grand Rapids, MI
Gradient Securities, LLC
Danielle Gray is a financial advisor at Gradient Securities, LLC with one year of industry experience. She holds the Series 63 and Series 65 designations and has worked previously at O'Neill Asset Management and Primerica. In addition to her advisory role, she teaches a financial literacy class through Gull Lake Virtual Partnership. Gradient Securities, LLC provides financial planning, consulting, and non-discretionary asset management services to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm emphasizes a non-discretionary investment model and often incorporates third-party managers in its approach.
Michael P
Series 65
Grand Rapids, MI
Gradient Securities, LLC
Michael Potter is a Series 65-licensed advisor with Gradient Securities, LLC and has three years of industry experience. He has worked at Gradient Securities since 2023 and concurrently serves as Director of Client Relations at O'Neill Asset Management, LLC. His prior experience includes roles at VanderPloeg Bergakker & Associates and BDO. Gradient Securities, doing business as Gradient Wealth Management, provides financial planning, consulting, and non-discretionary asset management services to individuals, pension plans, trusts, and business entities. The firm emphasizes a non-discretionary investment model and combines fundamental, technical, and cyclical analysis, often utilizing third-party managers while maintaining detailed disclosure of its revenue-sharing and incentive arrangements.
John S
Series 66
Grand Rapids, MI
Gradient Securities, LLC
John Spears is a financial advisor at Gradient Securities, LLC with one year of industry experience. He holds a Series 66 designation and has previously worked at LPL Enterprise and Pruco Securities LLC. Prior to his financial services career, he was involved with Beach Boys, LLC for four years. Gradient Securities, LLC, operating as Gradient Wealth Management, offers financial planning, consulting, third-party manager referrals, non-discretionary asset management, and ERISA plan services to a diverse client base including individuals, pension and profit-sharing plans, trusts, and corporations. The firm operates as both an SEC-registered investment adviser and a FINRA-registered broker-dealer, with a focus on non-discretionary advice and extensive use of third-party managers.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)