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David M Goss

Advisor at Facet — Land O Lakes, FL

Updated today

Credentials

CFP®, Series 65

Experience

5 years

Location

Land O Lakes, FL

Facet logo

Facet

Multi-team

Total advisors

93

Across 88 offices

Clients per advisor

173 Very High

Avg AUM per client

$541,077 Typical

HNW client ratio

18% Typical

About

David Goss is a CFP® with five years of industry experience, currently serving as an advisor at Facet since 2026. Prior to Facet, he worked at Tapfin/EY for five years and has been a fitness trainer at EOS Fitness since 2020. He also teaches graduate-level music education courses as an adjunct assistant professor at the University of Florida. Facet Wealth provides subscription-based financial planning and discretionary investment management to a wide range of individual clients, using technology-driven processes and model-based asset allocations primarily focused on exchange-traded funds. The firm offers a flat subscription pricing model rather than percentage-of-assets fees and integrates planning across its multi-advisor platform.

Client services

Based on Facet

Financial planning Portfolio management

Expertise

Based on Facet

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning

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Fee options

Subscriptions

Planning fees charged as annual flat membership fees usually billed quarterly or annually in advance, with a $300 enrollment fee for non-annual billing cycles (waivable during promotions).

Other

Account minimum: $500 initial purchase for investment accounts; $0 for financial planning services Fee-only: Financial planning fees generally range from $2,600 to $10,000 annually on a flat membership fee, subscription basis depending on the planning needs of the member. No separate investment management fee is charged as it is included in the planning fee.

Location

See office

Land O Lakes, FL

Land O Lakes FL

Advisors at this office

1

Most active in

Florida · Texas

Work history

5 years of industry experience

Facet

2026 - Present • 1 year

West Palm Beach, FL

Tapfin/EY

2021 - 2026 • 5 years

Tampa, FL

Tapfin/EY

2021 - 2021 • 1 year

Tampa, FL

EOS Fitness

2020 - Present • 6 years

Tampa, FL

University of Florida

2020 - 2021 • 1 year

Gainesville, FL

Meadowlands YMCA

2017 - 2018 • 1 year

East Rutherford, NJ

Optum - Plus One

2016 - 2020 • 4 years

New York, NY

AULCS Charter School

2016 - 2017 • 1 year

Perth Amboy, NJ

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Dana L

Series 63, Series 65

Wesley Chapel, FL

Capital Wise Advisory

Dana Lyon is a financial advisor at Capital Wise Advisory with 31 years of industry experience. He holds Series 63 and Series 65 credentials. Prior to founding Capital Wise Advisory, Mr. Lyon worked for Bank of America/Merrill Lynch for 12 years. He is also a Real Estate Sales associate and serves as Treasurer on the Board of Directors for the Grant-Booster Foundation, a nonprofit organization. Capital Wise Advisory is a fee-only independent investment adviser that provides discretionary portfolio management and comprehensive financial planning to individual clients, including high-net-worth individuals. The firm uses a combination of modern portfolio theory, fundamental and technical analysis, and integrates both passive and active investment strategies, with a focus on individualized service.

Retirement income strategy Cash flow / budgeting College savings (529s, UTMA, etc.)
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William H

Series 65, Series 66

Odessa, FL

William D Hughes

William Hughes is the sole advisor at William D Hughes in Odessa, FL, holding Series 65 and Series 66 licenses with nine years of industry experience. He previously worked at Waddell & Reed Inc for one year and operates a licensed CPA practice alongside his advisory services. Hughes also serves as an insurance agent for various carriers through W&R Insurance Agencies. His firm provides ongoing portfolio management to individual and high-net-worth clients, focusing on equities and fixed-income securities. The investment approach uses fundamental analysis and includes both long- and short-term trading, with accounts reviewed at least quarterly and customized to each client’s objectives and risk tolerance.

Wealth management Active portfolio management
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Jorge D

Series 63, Series 65

Lutz, FL

Cima Sports & Wealth Management Inc

Jorge Diaz Druet is a financial advisor at Cima Sports & Wealth Management Inc with eight years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Portfolio Medics, LLC and MassMutual. He is also involved with an affiliated accounting and tax-preparation business owned by the same principal. Cima Sports & Wealth Management is an independent, state-registered investment adviser serving individual retail clients, trusts, estates, and business entities. The firm provides asset management and standalone financial planning services, employing fundamental analysis with strategic and tactical asset allocation, and operates with a single adviser using a designated custodian platform.

General estate planning guidance Cash flow / budgeting
user avatar

Ralph M

Series 63, Series 65

Lutz, FL

Carter Ridge Strategic Advisors

Ralph Marra is the sole advisor at Carter Ridge Strategic Advisors, an independent firm based in Lutz, Florida. He holds Series 63 and Series 65 licenses and has 33 years of industry experience, including positions at Merrill, UBS Financial Services, Morgan Stanley, and National Securities Corporation. Since 2022, he has led Carter Ridge Strategic Advisors and also works as an insurance agent. Carter Ridge Strategic Advisors provides discretionary and non-discretionary portfolio management and investment consulting for individuals, families, small businesses, and high-net-worth clients. The firm employs fundamental, technical, and economic analysis across various strategies, including the use of options, derivatives, and margin techniques, and may manage assets through an unaffiliated third-party wrap fee program.

Private / alternative investments Options & derivatives strategies Concentrated stock management
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Keith A

CFP®, CFA®, Series 63

Tampa, FL

Rutherford Asset Planning, Inc.

Keith Amburgey is a CFP® with 16 years of industry experience and has been with Rutherford Asset Planning, Inc. since 2009. He is based in Tampa, FL, and holds a Series 63 license. Rutherford Asset Planning, Inc. provides discretionary investment management and family-office services to individuals, trusts, estates, and business entities, managing approximately $181 million across about 77 client relationships. The firm serves both high-net-worth and individual clients, emphasizing an asset-allocation first approach combined with fundamental, technical, quantitative, and qualitative analysis, and offers integrated legal, tax, and investment services through an in-house licensed attorney.

Wealth management Tax strategies for small businesses General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting Retired
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Leo W

Series 63, Series 66

New Port Richey, FL

1st Financial LLC

Leo Wagner III is a financial advisor with 17 years of industry experience, currently serving clients through 1st Financial LLC in New Port Richey, FL. He holds Series 63 and Series 66 licenses and has previously worked at BrokersXpress, LLC and LPL Financial. Wagner also works as an independent insurance agent, dedicating a significant portion of his time to fixed and indexed annuities and life insurance products. 1st Financial LLC provides discretionary portfolio management for individuals, businesses, charities, and small pension clients, focusing on a relatively conservative investment approach. The firm combines technical and fundamental analysis, with ongoing portfolio monitoring tailored to each client’s goals and risk tolerance.

Active portfolio management
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