Demel I Gonzalez
Advisor at Heartwood Financial Services — Sanford, FL
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
CFP®, Series 63, Series 66
Experience Industry experience
26 years
Location
Sanford, FL
Heartwood Financial Services
Independent
Total advisors
1Clients per advisor
68 Very HighAvg AUM per client
$1,221,793 HighHNW client ratio
38% HighDemel Gonzalez is a CFP® professional with 26 years of industry experience, currently serving as the sole advisor at Heartwood Financial Services in Sanford, FL. She has been with the firm since 2012. Heartwood Financial Services provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm combines fundamental and technical analysis in managing diverse investments, including digital assets and covered-call strategies, and conducts all portfolio management and planning functions through a single primary advisor.
Based on Heartwood Financial Services
Fixed fees charged for regular consulting services, disclosed in advance, based on time to perform tasks
$0 - $300,000: 1.25% $300,001 - $700,000: 1.00% $700,001 - $1,300,000: 0.85% $1,300,001 - $2,000,000: 0.65% $2,000,001+: Negotiable
$200 per hour (negotiable)
Account minimum: $300,000 (may be waived)
Sanford, FL
Sanford FL
Advisors at this office
1
Florida · Texas
26 years of industry experience
Heartwood Financial Services Llc
2012 - Present • 14 years
Sanford, FL
Fidelity
1999 - 2011 • 12 years
FL
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
The advisor resigned, was permitted to resign or was discharged after allegations of rule violations, fraud or failure to supervise.
Is not active or affiliated with:
Insurance agent
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Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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