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Diane Marie Mccracken

Advisor at Westhill Financial Advisors, Inc. — San Rafael, CA

Updated today

Credentials

Series 63, Series 65

Experience

31 years

Location

San Rafael, CA 94901

Westhill Financial Advisors, Inc. logo

Westhill Financial Advisors, Inc.

Team

Total advisors

6

Clients per advisor

69 High

Avg AUM per client

$1,863,557 High

HNW client ratio

52% High

About

Diane Mccracken is a financial advisor at Westhill Financial Advisors, Inc. in San Rafael, CA, holding Series 63 and Series 65 licenses with 31 years of industry experience. She has been with Westhill Financial Advisors since 2010. Outside of her advisory role, she volunteers on the board of Wednesday’s Gift, a nonprofit that assists individuals in need of food, clothing, housing, and other essential necessities. Westhill Financial Advisors serves individuals, trusts, estates, businesses, nonprofits, and retirement plans with personalized financial planning, investment management, and pension consulting. The firm employs a core-and-satellite investment approach tailored to client-specific risk tolerance, time horizon, tax considerations, and liquidity needs.

Client services

Based on Westhill Financial Advisors, Inc.

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Based on Westhill Financial Advisors, Inc.

Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Westhill Financial Advisors, Inc.

Founder/Business Owner Retired Executive

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Fee options

Fixed

Financial planning fixed fees $4,000 to $10,000; business consulting fixed fees $1,500 to $10,000; pension consulting flat fees $3,500 to $100,000

Percentage

$0 - $100,000: 1.35% $100,001 - $500,000: 1.15% $500,001 - $1,000,000: 0.85% $1,000,001 - $3,000,000: 0.60% $3,000,001+: 0.30%

Commissions

Insurance and annuities commissions in addition to advisory fees

Project-based

Financial planning and consultations at $400 per hour; business consulting at $400 per hour; pension consulting at $400 per hour; insurance consultations $800 first hour, $400 subsequent hours

Other

Account minimum: $1,000,000 Fee-only: Financial planning fixed fees from $4,000 to $10,000; hourly fees typically $400/hour; business consulting $400/hour, fixed fee $1,500 - $10,000; pension consulting hourly $400/hour, flat fee $3,500 - $100,000

Location

San Rafael, CA

999 Fifth Ave., Suite 300

San Rafael CA 94901

Advisors at this office

6

Most active in

California

Work history

31 years of industry experience

Westhill Financial Advisors, Inc.

2010 - Present • 16 years

San Rafael, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Richard P

Series 66

El Cerrito, CA

Sowell Management

Richard Patrick is a financial advisor at Sowell Management with 22 years of industry experience. He holds the Series 66 designation and has worked at Sowell Management since 2020, following a prior role at Naples Asset Management Company, LLC. Sowell Management is a fee-based registered investment adviser serving individuals, retirement plans, corporations, registered investment advisers, and institutions. The firm offers investment management, financial planning, retirement-plan advisory, and related consulting services through a multi-branch independent-contractor model with over 100 advisors.

Wealth management Income planning Factor investing / smart beta Retirement income strategy Self-Employed Approaching retirement
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Farid N

Series 63, Series 65

Greenbrae, CA

Farid Consulting

Farid Nadjibi is the principal of Farid Consulting and holds Series 63 and Series 65 licenses with two years of industry experience. Prior to his financial advisory career, he has been involved with Burlwood Gallery since 2006, engaging in jewelry, collectibles, decor, and building contracting. Farid Consulting is a sole-proprietorship investment advisory firm that offers discretionary and non-discretionary portfolio management, financial planning, and retirement/employee benefit account services to individuals, high-net-worth clients, and small businesses. The firm employs a tailored, goals-based investment approach across a wide range of asset classes, including equities, fixed income, options, private funds, real estate investments, and digital assets.

Options & derivatives strategies Concentrated stock management

Arnie C

CFP®, EA

Vallejo, CA

Achievable Wealth, LLC

WHAT I DO: I help Locum Tenens physicians and advanced practice providers gain clarity about their finances, identify opportunities and pitfalls, and stay on track with a trusted accountability partner. WHY IT MATTERS: Three recurring concerns stand out in my conversations with Active Duty Military and Civilian physicians and advanced practice providers: Skill Atrophy – Concerns about staying clinically sharp and staying competitive due to limited patient volume or exposure to diverse clinical settings. Financial Catch-Up – After years of training, many feel the pressure to fast-track savings and build long-term financial security. Time Flexibility – A deep desire for greater control over one’s schedule to prioritize family, entrepreneurship, or personal goals. These pressures often lead physicians to pursue Locum Tenens work—part-time or full-time—for its higher earning potential and flexible structure. But with that flexibility comes greater financial complexity, making a clear strategy and support system more important than ever. HOW I DO IT: Together, we assess your strengths and gaps across the six pillars of financial planning: Cash Flow Management, Risk Management, Estate Planning, Tax Strategy, Retirement Planning, and Investment Management. Then, we develop action items over 3 months to strengthen your financial foundation. Clients are empowered to self implement recommendations or collaborate with us for efficiency and accountability. NEXT STEPS: Ready to take control of your financial future? Connect with me on LinkedIn or reach out directly at [email protected]—I’d love to learn more about your goals and how I can help. MORE ABOUT ME: I rediscovered my love for running three years ago thanks to one of my sons, starting with local 5Ks around the San Francisco Bay Area. Since then, I’ve become especially fond of the half-marathon distance, with races like the Oakland and San Francisco Half under my belt. Marathon training is next on the horizon, and I’m looking forward to the challenge. I also love exploring new places—favorites so far include Ilocos Sur (Philippines), Tokyo, Seoul, Busan, Barcelona, Lisbon, and London.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations Doctor or Medical Professional Military & Veterans
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Lydia I

Series 65

Oakland, CA

FM Capital Group

Lydia Idem is a financial advisor with FM Capital Group in Oakland, CA, holding a Series 65 designation and 11 years of industry experience. FM Capital Group provides investment advisory and consulting services to individuals, groups, corporations, and other business entities, offering portfolio management and handling due diligence and negotiation of private investment term sheets. The firm follows a strategic allocation approach across public securities and alternative investments and distinguishes itself by charging performance-based fees on private placements and producing educational content such as workshops and radio broadcasts.

Private / alternative investments Founder/Business Owner
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Cassandra C

Series 63, Series 65

Oakland, CA

RC Wealth Management

Cassandra Cummings is a financial advisor with RC Wealth Management in Oakland, CA, holding Series 63 and Series 65 credentials and 19 years of industry experience. She has led RC Wealth Management since 2015. In addition to her advisory role, she provides financial literacy services through online courses and in-person events. RC Wealth Management serves individuals, high-net-worth clients, small businesses, and certain nonprofit organizations with financial planning, investment consulting, and portfolio management. The firm emphasizes fundamental analysis, downside risk mitigation, and capital preservation, offering primarily nondiscretionary portfolio management alongside educational seminars and business consultation services.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning General estate planning guidance
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John B

Series 63, Series 65

Novato, CA

Baughman Financial Group

John Baughman is a financial advisor with Baughman Financial Group in Novato, CA, holding Series 63 and Series 65 licenses and 33 years of industry experience. He has worked at First Allied Securities, Inc. from 2008 to 2018 and has been with Baughman Wealth Advisors Inc. and Baughman Financial Group since 2008 and 1999, respectively. Baughman Wealth Advisors, operating as Baughman Financial Group, provides portfolio management, financial planning, retirement and estate planning, and consulting services to individuals, families, trusts, foundations, charitable organizations, and various institutional clients. The firm employs a combination of fundamental, modern portfolio theory, technical, and cyclical analysis to create customized portfolios and offers discretionary management, insurance product sales, and educational seminars.

Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
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