Westhill Financial Advisors, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$771,512,448
Clients
414
Advisors
6
of 11 employees
About
WestHill Financial Advisors provides personalized financial planning, investment management, and pension consulting to individuals (including high‑net‑worth clients), trusts, estates, small‑ to mid‑size businesses, non‑profits, and retirement plans. The firm delivers these services on either a discretionary basis or, when appropriate, as stand‑alone financial planning or consulting engagements.
The firm follows a strategic asset allocation process using a core‑and‑satellite approach—passive index and ETF holdings as the core with selectively added active managers—and tailors portfolios to each client’s risk tolerance, time horizon, tax considerations, and liquidity needs. It also supports employers and plan sponsors with ERISA fiduciary due diligence, participant education and enrollment sessions, and can manage held‑away retirement accounts by leveraging third‑party access providers to implement allocations and rebalancing.
WestHill is notable among peers for operating from multiple offices (12 locations) while maintaining formal employee and participant education programs, including group enrollment and periodic newsletters and workshops for plan participants. The firm also discloses and uses operational workarounds that are less common among peers—such as managing held‑away plan assets through third‑party access providers and permitting client‑authorized borrowing/margin in separately managed accounts—with specific disclosures about the timing, execution, fee and cybersecurity implications of those arrangements.
Client services
Expertise
Occupation focus
Fee options
Financial planning fixed fees $4,000 to $10,000; business consulting fixed fees $1,500 to $10,000; pension consulting flat fees $3,500 to $100,000
$0 - $100,000: 1.35% $100,001 - $500,000: 1.15% $500,001 - $1,000,000: 0.85% $1,000,001 - $3,000,000: 0.60% $3,000,001+: 0.30%
Insurance and annuities commissions in addition to advisory fees
Financial planning and consultations at $400 per hour; business consulting at $400 per hour; pension consulting at $400 per hour; insurance consultations $800 first hour, $400 subsequent hours
Account minimum: $1,000,000 Fee-only: Financial planning fixed fees from $4,000 to $10,000; hourly fees typically $400/hour; business consulting $400/hour, fixed fee $1,500 - $10,000; pension consulting hourly $400/hour, flat fee $3,500 - $100,000
Main office
999 Fifth Ave., Suite 300
San Rafael CA 94901
Advisors at this office
6
Most active in
Arizona · California · Florida · Hawaii · New Hampshire · New York · Oregon · Texas · Virginia · Washington
Also doing business as
Taddei, Ludwig & Associates, Inc. · Westhill Financial Advisors, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Diane M
Series 63, Series 65
San Rafael, CA
Westhill Financial Advisors, Inc.
Diane Mccracken is a financial advisor at Westhill Financial Advisors, Inc. with 32 years of industry experience. She has been with Westhill since 2010 and holds Series 63 and Series 65 licenses. Diane is a board volunteer for Wednesday's Gift, a nonprofit organization that assists individuals in need of food, clothing, and housing. Westhill Financial Advisors provides personalized financial planning, investment management, and pension consulting to individuals, trusts, estates, businesses, non-profits, and retirement plans. The firm uses a strategic asset allocation approach combining passive index and ETF holdings with select active managers, tailoring portfolios to clients' specific needs.
Matthew T
CFP®, ChFC®, Series 63, Series 65
San Rafael, CA
Westhill Financial Advisors, Inc.
Matthew Taddei is a CFP® and ChFC® with 42 years of experience in the financial industry. He has been with Westhill Financial Advisors, Inc. since 2010. Outside of his advisory role, he serves as President and CEO of an independent insurance agency and is a non-paid advisory council member of Heritage Bank of Commerce. Westhill Financial Advisors provides personalized financial planning, investment management, and pension consulting for individuals, trusts, estates, businesses, non-profits, and retirement plans. The firm uses a strategic asset allocation approach combining passive index and ETF holdings with selective active managers, tailoring portfolios to clients’ specific needs and risk profiles.
Samantha K
CFP®, Series 63, Series 66
San Rafael, CA
Westhill Financial Advisors, Inc.
Samantha Keeler is a CFP® professional with six years of industry experience, currently serving at Westhill Financial Advisors, Inc. She previously worked at Merrill Lynch and Bank of America and has experience with firms such as Wells Fargo. In addition to her advisory role, she is also an insurance agent focused on fixed insurance and fixed annuity sales. Westhill Financial Advisors provides personalized financial planning, investment management, and pension consulting to a diverse client base including individuals, businesses, and non-profits. The firm employs a strategic asset allocation process combining passive index and ETF holdings with selected active management, and supports employers and plan sponsors with ERISA fiduciary services and participant education.
Kirk L
CFP®, ChFC®, Series 63, Series 65
San Rafael, CA
Westhill Financial Advisors, Inc.
Kirk Ludwig is a CFP® and ChFC® with 40 years of experience in financial advising. He has been with Westhill Financial Advisors, Inc. since 2010. He serves as a board member and treasurer of the 55 Corte Real Homeowners Association in a non-paid capacity. Westhill Financial Advisors provides personalized financial planning, investment management, and pension consulting to individuals, trusts, estates, businesses, non-profits, and retirement plans. The firm uses a strategic asset allocation process combining passive index and ETF holdings with active managers, tailoring portfolios to client-specific factors such as risk tolerance and tax considerations.
Meghan H
Series 65
San Rafael, CA
Westhill Financial Advisors, Inc.
Meghan Hyland is a financial advisor at Westhill Financial Advisors, Inc. with 10 years of industry experience. She holds a Series 65 designation and has been with Westhill Financial Advisors since 2015. The firm provides personalized financial planning, investment management, and pension consulting to a diverse client base, including high-net-worth individuals, trusts, estates, businesses, non-profits, and retirement plans. Westhill employs a strategic asset allocation process using a core-and-satellite approach and offers services on both discretionary and stand-alone bases.
Nicholas S
CFP®, Series 66
San Rafael, CA
Westhill Financial Advisors, Inc.
Nicholas Safrit is a CFP® with 21 years of industry experience, currently serving at Westhill Financial Advisors, Inc. since 2020. Prior to joining Westhill, he worked at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services LLC. WestHill Financial Advisors offers personalized financial planning, investment management, and pension consulting to individuals, trusts, estates, businesses, non-profits, and retirement plans. The firm employs a strategic asset allocation process using a core-and-satellite approach and provides tailored portfolios based on clients’ risk tolerance, time horizon, tax considerations, and liquidity needs.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)