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Edward Harris Reaven

Advisor at Aurora Private Wealth, Inc. — Totowa, NJ

Updated today

Credentials

Series 63, Series 65

Experience

28 years

Location

Totowa, NJ 07512

Aurora Private Wealth, Inc. logo

Aurora Private Wealth, Inc.

Team

Total advisors

16

Across 10 offices

Clients per advisor

94 High

Avg AUM per client

$248,031 Very Low

HNW client ratio

5% Very Low

About

Edward Reaven is a financial advisor with Aurora Private Wealth, Inc. in Totowa, NJ, holding Series 63 and Series 65 credentials and 28 years of industry experience. His prior work includes roles at Artisan Advisors, Fcci Consulting, The Mutual Fund Store, and others. Outside of advising, he sells collectibles online on weekends. Aurora Private Wealth, Inc. is an SEC-registered investment adviser serving individuals, trusts, estates, pension and profit-sharing plans, and charitable organizations. The firm offers financial planning, consulting, and investment management through a team of 18 advisors, utilizing individualized policies, model portfolios, and third-party platforms.

Client services

Based on Aurora Private Wealth, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Aurora Private Wealth, Inc.

Options & derivatives strategies Retirement income strategy Annuities Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

Fixed fees for financial planning and consulting range from $500 to $15,000; retirement plan consulting fixed fees range between $1,000 and $15,000; fixed fees for model portfolio management are negotiated case-by-case.

Percentage

0.25% to 2.95% annually (negotiable by IAR and client)

Commissions

Certain IARs also act as registered representatives of affiliate broker-dealer APW Capital and/or insurance agents, receiving commissions and sales-related compensation.

Project-based

Financial planning and consulting hourly fees range from $50 to $800 per hour; retirement plan consulting also may be charged hourly fees.

Other

Minimum fee: Financial planning fixed fees range from $500 to $15,000; retirement plan consulting fixed fees range between $1,000 and $15,000 Fee-only: Financial planning and consulting services offered on fixed fee ($500 to $15,000) and/or hourly fee ($50 to $800) basis; retirement plan consulting on fixed, hourly, or assets under advisement basis.

Location

See office

Totowa, NJ

999 Riverview Drive, Suite 201

Totowa NJ 07512

Advisors at this office

4

Most active in

New Jersey · Pennsylvania

Work history

28 years of industry experience

Aurora Private Wealth, Inc.

2017 - Present • 9 years

Totowa, NJ

APW Capital, Inc.

2017 - Present • 9 years

Totowa, NJ

Artisan Advisors

2016 - 2017 • 1 year

Parsippany, NJ

Fcci Consulting, Llc

2014 - 2016 • 2 years

NY

The Mutual Fund Store

2012 - 2014 • 2 years

Overland Park, KS

AEPG Wealth Strategies

2011 - 2012 • 1 year

Warren, NJ

Comprehensive Capital Management, Inc.

2008 - 2009 • 1 year

Bayonne, NJ

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Brandon F

CPA, Series 65

Township of Washington, NJ

Capital Gains Advisory

Brandon G. Furlan is an advisor at Capital Gains Advisory LLC, a New Jersey fee-only registered investment adviser, and holds the Series 65. He is also a Certified Public Accountant licensed in New Jersey. Before Capital Gains Advisory, he earned a B.S. in Accounting from Rutgers University and spent several years in Finance Transformation at a Big Four consulting firm.

Cash flow / budgeting Tax strategies for small businesses Entity structure planning (LLC, S-Corp) Retirement plans for business owners (SEP, solo 401k) Passive / index investing Founder/Business Owner Young Professionals

Cam W

CFP®, EA

New York, NY

Willcox Wealth Management

Originally from Massachusetts, I now reside in New York City with my wife, Carolina. My interest in personal finance began shortly after graduating college, during my time working for the Boston Red Sox. While the role provided a memorable experience, I quickly realized how challenging it was to navigate employee benefits, manage a budget, and begin saving—especially in a high-cost city. That experience revealed a significant knowledge gap, which I set out to fill through self-study and a deep dive into personal finance literature. Over time, that curiosity evolved into a clear professional purpose: to help others gain clarity and confidence in their financial lives. Following my time in sports, I spent several years working in various client-facing roles across the financial services industry. I gained experience at a regional bank, a large brokerage firm, and most recently, a national Registered Investment Advisor (RIA). Each role offered valuable insight into different areas of the financial world, and collectively, they reinforced my desire to create something more personal and client-centered. I founded Willcox Wealth Management with the goal of providing clear, unbiased financial advice rooted in trust, education, and long-term relationships. I am a CERTIFIED FINANCIAL PLANNER™ (CFP®) and an Enrolled Agent (EA), which allows me to serve clients not only in a comprehensive planning capacity but also with specialized tax expertise before the IRS.

Business ownership considerations College savings (529s, UTMA, etc.) Cash flow / budgeting Baby Boomers (Born 1946-1964)
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Cyrus E

Series 65

Glen Ridge, NJ

Eslami & Co. Wealth Management, LLC

Cyrus Eslami is the principal advisor at Eslami & Co. Wealth Management, LLC, an independent firm based in Glen Ridge, NJ. He holds a Series 65 designation and has one year of industry experience. Outside of his advisory role, he is the founding engineer at Warmer, a company that develops AI-powered software to streamline financial advisor workflows, and he independently develops automated and semi-automated mid-frequency trading strategies in U.S. futures markets. Eslami & Co. provides discretionary investment management and financial planning services to individuals and high-net-worth clients using a blended active/passive approach across ETFs, mutual funds, and alternative risk premia. The firm incorporates tax-aware overlay strategies via third-party Sub-Advisors and manages client portfolios with a focus on verification and ongoing monitoring of these engagements.

Tax-loss harvesting Active portfolio management Passive / index investing Retirement income strategy Business exit / sale strategy

Marc L

CFP®, Series 65

Rockaway, NJ

Marc Alan Wealth Management LLC

Marc Lescarret is a CFP®-certified financial advisor with over twenty years of experience in investments and tax mitigation. He is the sole advisor at Marc Alan Wealth Management LLC, an independent firm he has led since 2021. Before founding his firm, he worked in investment research and served high-net-worth individuals. Marc Alan Wealth Management LLC serves high-net-worth individuals, especially landlords and wealthy individuals who prioritize advanced tax mitigation and need the oversight of a fiduciary who does not collect Referral fees from agents he recommends or commissions from products he sells. My niche is: 1. Insane portfolio tax avoidance 2. Real Estate and Landlord tax shelters 3. FEE Only, so no product pays me a commission, and I take that step further so no person pays me any referral fee, aka a personal advocate and fiduciary Who I serve: I primarily serve landlords and tax concerned individuals age 40+ who have a net worth of over one million. You are never alone, we own your problems with you and tackle them together.

Private / alternative investments Real estate investing Options & derivatives strategies Tax-loss harvesting General tax planning Founder/Business Owner Executive Retired Real Estate Professional Self-Employed Established Professionals Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
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Brian A

Series 7, Series 66

Parsippany, NJ

Comprehensive Wealth Services, LLC

Brian Amato is a financial advisor with LPL Financial, holding a Series 66 designation and 24 years of industry experience. His prior roles include positions at Lebenthal Global Advisors LLC, Cadaret, Grant & Co., Inc., and American Investment Planners LLC. He is also involved in tax preparation and accounting through American Taxes Inc. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of investment solutions supported by an in-house research team and accommodates both advisory and brokerage needs through a large network of investment adviser representatives.

Passive / index investing Retirement income strategy Social Security optimization General tax planning Active portfolio management Founder/Business Owner

Robert T

CFP®, Series 7, Series 63

Saddlebrook, NJ

Stirlingshire Investments

Robert Troyano is a CFP® with over 33 years of experience in financial advisory and accounting. He is currently with Stirlingshire Investments and has held prior roles at Grove Point Investments, RMT Wealth Management, H. Beck, and Edwards & Troyano. In addition to his advisory work, he owns an accounting practice and is involved in life and health insurance sales. Stirlingshire Investments provides discretionary portfolio management to individuals, trusts, and various entities, serving both non‑high-net-worth and high-net-worth clients. The firm utilizes multiple methods of analysis and offers a broad range of investment types, including model strategies available through the Advyzon marketplace.

Options & derivatives strategies Active portfolio management Private / alternative investments Roth conversion strategy
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