Aurora Private Wealth, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Aurora Private Wealth, Inc. is an SEC‑registered investment adviser that serves individuals (including high‑net‑worth clients), trusts, estates, pension and profit‑sharing plans, and charitable organizations. The firm provides financial planning, consulting and both discretionary and non‑discretionary investment management across approximately $374 million in assets through a team of 18 advisors.
Aurora delivers advice through a network of investment adviser representatives (IARs) who operate under the firm’s supervision but may market under their own dba names; IARs develop individualized investment policies and implement strategies via individual portfolios, firm‑designed model portfolios, and by selecting independent managers. The firm uses third‑party platforms such as Envestnet and SEI and discloses that its strategies can include strategic and tactical asset allocation, options and other derivatives, structured products, and the use of margin when appropriate and suitable for the client.
Noteworthy features include an affiliated broker‑dealer (APW Capital) and an affiliated insurance agency, common control with another registered adviser (Comprehensive Capital Management), and Aurora’s sponsorship of an in‑house wrap fee program while also participating in unaffiliated wrap programs. These affiliations, platform fee arrangements, and the firm’s use of borrowing and derivatives in managed accounts are explicitly disclosed in the brochure and create potential conflicts of interest that Aurora says it addresses through supervision, disclosure and its Code of Ethics; operating from multiple offices is another operational characteristic that distinguishes its structure from many peers.
Client services
Expertise
Fee options
Fixed fees for financial planning and consulting range from $500 to $15,000; retirement plan consulting fixed fees range between $1,000 and $15,000; fixed fees for model portfolio management are negotiated case-by-case.
0.25% to 2.95% annually (negotiable by IAR and client)
Certain IARs also act as registered representatives of affiliate broker-dealer APW Capital and/or insurance agents, receiving commissions and sales-related compensation.
Financial planning and consulting hourly fees range from $50 to $800 per hour; retirement plan consulting also may be charged hourly fees.
Minimum fee: Financial planning fixed fees range from $500 to $15,000; retirement plan consulting fixed fees range between $1,000 and $15,000 Fee-only: Financial planning and consulting services offered on fixed fee ($500 to $15,000) and/or hourly fee ($50 to $800) basis; retirement plan consulting on fixed, hourly, or assets under advisement basis.
Main office
See office999 Riverview Drive, Suite 201
Totowa NJ 07512
Advisors at this office
4
Offices (10)
Totowa, NJ
999 Riverview Drive Suite 201, Totowa, NJ 07512
4 advisors
Uniondale, NY
333 Earle Ovington Blvd Suite #510, Uniondale, NY 11553
4 advisors
Chepachet, RI
Chepachet, RI
1 advisor
Doylestown, PA
Doylestown, PA
1 advisor
Flemington, NJ
151 Main Street, Flemington, NJ 08822
1 advisor
Most active in
Arizona · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Illinois · Kansas · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Vermont · Virginia · Washington · Wisconsin
Also doing business as
Artisan Advisors, Inc. · Aurora Private Wealth, Inc. · Brio Financial Services · Brown & Brown · Harper & Hodge · Indigo Wealth Management · Jfl Total Wealth Management · Main Street Private Advisors · Moore Wealth Management · Nielsen Financial Group · Planned Professional Advisory · Spring Delta Asset Management · Sterling Global Strategies · Wachtel Capital Advisors · Wealth Plan Advantage · Wealthplan Advantage
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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