Emma Strong

I started Watershed Wealth to build the kind of financial advisory firm I wished existed in my rural community —forward thinking, transparent, and built specifically for retirement in Northern Michigan. I’m a CERTIFIED FINANCIAL PLANNER™ with a degree in Finance from Grand Valley State, and more than seven years of hands-on experience across the industry. In 2023, I made the leap and launched Watershed Wealth right here in my hometown of Alpena, Michigan. Since then, my mission’s been pretty simple: help people make smart decisions with their money. When I’m not meeting with clients, I stay involved in the community through several board positions focused on community betterment, economic growth, and quality of life in Northern Michigan. I’m also a big believer in collaboration and love working with other local leaders, business owners, and creatives who care about where our community is headed. After hours, you’ll usually find me outdoors, sneaking in nine holes, or spending time with my wife Abby, our son Stanley, and our two golden retrievers, Peach & Goose. This isn’t just a job for me. It’s personal. And my goal—always—is to help people feel less stressed, more confident, and more in control of their retirement.

Andrew Kowalski is a CFP® and Series 66 licensed advisor with Edward Jones, where he has worked since 2017. He has eight years of industry experience, including three years at MidMichigan Health prior to joining Edward Jones. Outside of his financial advisory role, Kowalski serves as a volunteer vice president on the board of Northern Lights Arena and is a Learn to Skate instructor with the Alpena Hockey Association. Edward Jones is a full-service wealth management firm serving individual and institutional clients with over $1 trillion in assets under management. The firm offers a range of advisory programs and investment strategies supported by a nationwide network of more than 23,000 financial advisors.

Marc Ferguson is a financial advisor with Edward Jones in Alpena, MI, holding the Series 63 and Series 66 licenses and bringing 29 years of industry experience. He has been with Edward Jones since 1996. Outside of his advisory role, Ferguson serves as president of MAGEC Properties LLC, a company managing buy-and-hold investment properties. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment solutions, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a large network of financial advisors and branch offices nationwide.

Chloe Ferguson is a CFP® professional with five years of industry experience, currently serving as a financial advisor at Edward Jones in Alpena, MI. Her work history includes multiple roles at Edward Jones and the University of Michigan. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets under management through a nationwide network of advisors and offers a range of discretionary and non-discretionary investment strategies under a fiduciary standard.

Eric Ferguson is a CERTIFIED FINANCIAL PLANNER™ professional with six years of industry experience, currently serving as a financial advisor at Edward Jones since 2018. He holds the Series 66 designation and has been involved with USA Hockey since 2009. Ferguson is also the owner of Ferguson Financial, LLC, a personal entity established to hold the real estate for his Edward Jones office. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment solutions, supported by a nationwide network of over 23,700 financial advisors and emphasizes a fiduciary standard in its services.

Charles Ingle is a financial advisor with Edward Jones in Alpena, MI, holding Series 63 and Series 66 licenses and bringing 45 years of industry experience. He has been with Edward D. Jones & Co., L.P. since 1980. Outside of his advisory role, he is co-owner of a retail children's clothing store in Alpena. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a broad range of investment advisory programs. The firm manages approximately $1.01 trillion in assets and operates through a nationwide network of over 23,700 advisors and more than 15,000 branch offices.