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Eric Brian Waggoner

Advisor at Private Advisor Group, LLC — Lansing, MI

Updated today

Credentials

CFP®, CFA®, ChFC®, Series 63

Experience

19 years

Location

Lansing, MI 48912

Private Advisor Group, LLC logo

Private Advisor Group, LLC

Enterprise

Total advisors

924

Across 421 offices

Clients per advisor

181 Very High

Avg AUM per client

$330,212 Low

HNW client ratio

17% Typical

About

Eric Waggoner is a financial advisor with Private Advisor Group, LLC, holding the CFP®, CFA®, and ChFC® designations and possessing 19 years of industry experience. His prior roles include positions at Northwestern Mutual Wealth Management Company and Northwestern Mutual Investment Management. In addition to his advisory work, he is involved with Michigan State University and owns Black Tie Cattle Company. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans, offering portfolio management, financial planning, retirement plan consulting, and access to various managed account solutions. The firm employs a fiduciary-based advisory model using technology platforms and a range of investment strategies, often implementing advice through third-party managers and TAMPs.

Client services

Based on Private Advisor Group, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops Solicitation/referral

Expertise

Based on Private Advisor Group, LLC

Annuities

Occupation focus

Based on Private Advisor Group, LLC

Founder/Business Owner

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Fee options

Fixed

Flat fee arrangements possible for certain services or periods, subject to negotiation.

Percentage

$0 - 'level set in client agreement': Negotiated up to a maximum of 2.00% annually for non-wrap accounts $0 - 'level set in client agreement': Up to 2.25% annually for wrap accounts

Commissions

Commissions charged on securities transactions if clients engage certain IARs in their capacity as registered representatives of LPL; Firm receives no part of these commissions.

Project-based

Hourly fees for financial planning and consulting services, negotiable based upon scope of services.

Subscriptions

Subscription-based payment plans available for financial planning and consulting services.

Other

Minimum fee: The Firm does not generally require an annual minimum fee or asset level for investment advisory services, but can reduce its annual minimum fee or charge a lesser fee based on various criteria. Fee-only: Negotiable fees including fixed fees, hourly fees, or subscription-based payment plans for financial planning and consulting services.

Location

See office

Lansing, MI

2400 Lake Lansing Road, Suite C

Lansing MI 48912

Advisors at this office

6

Most active in

Michigan · Texas

Work history

19 years of industry experience

Private Advisor Group, LLC

2019 - Present • 7 years

East Lansing, MI

LPL Financial

2019 - Present • 7 years

East Lansing, MI

Michigan State University

2019 - Present • 7 years

East Lansing, MI

Northwestern Mutual Wealth Management Company

2013 - 2019 • 6 years

Milwaukee, WI

Northwestern Mutual Investment Management

2007 - 2019 • 12 years

Troy, MI

Northwestern mutual life insurance company

2007 - 2019 • 12 years

Milwaukee, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Sage D

Series 63, Series 65, Series 7

Lansing, MI

Convergence Financial

I believe financial planning should be practical, understandable, and tailored to each client's unique situation. Whether someone is preparing for retirement, growing a business, managing a company retirement plan, or navigating a major life transition, my goal is to simplify complex decisions and provide guidance they can feel confident acting on. As the founder of DeMull Financial, I take a comprehensive approach to planning that goes beyond investments alone. Financial decisions rarely happen in a vacuum, so I work with clients to coordinate the many moving pieces of their financial lives, including retirement, taxes, cash flow, risk management, and legacy planning. I am committed to building long-term relationships based on trust, transparency, and accountability. The most rewarding part of my work is helping clients gain clarity, reduce financial stress, and feel confident about their future. Outside of the office, I enjoy golfing, coaching youth athletics, and spending time with my family.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired Established Professionals HENRY (High Earners, Not Rich Yet) Approaching retirement Retired
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Larry F

Series 63, Series 65

Lansing, MI

Fitzpatrick Financial Solutions, LLC

Larry Fitzpatrick is the sole advisor at Fitzpatrick Financial Solutions, LLC, an independent firm based in Lansing, MI. He holds Series 63 and Series 65 licenses and has 16 years of industry experience, having founded his firm in 2009. Fitzpatrick Financial Solutions provides investment advisory and financial planning services to individual investors as well as retirement plans, trusts, estates, and small-business pension arrangements. The firm emphasizes primarily non-discretionary account management, utilizing technical, fundamental, and statistical analysis with a focus on ETFs, stocks, and bonds for cost efficiency and liquidity.

General retirement planning Wealth management
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Michael P

Series 65

Okemos, MI

Zen Horizon

Michael Parent is a financial advisor at Zen Horizon with a Series 65 designation and one year of industry experience. Prior to joining Zen Horizon Planning LLC, he held roles at Outward Intelligence, StockX, and Volkswagen Group of America. Outside of his advisory role, he maintains a full-time quantitative research position. Zen Horizon Planning LLC is a fee-only registered investment adviser that provides financial planning services to individuals and high-net-worth clients through ongoing and project-based engagements. The firm does not manage client assets or accept custody of client funds, focusing instead on delivering tailored written financial plans.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning
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Jon S

CFP®, Series 66

Okemos, MI

FinancialMD, LLC

Jon Solitro is a Certified Financial Planner® with 13 years of industry experience. He is the principal of FinancialMD, LLC, an independent advisory firm, and has previously worked at Principal Securities, Washington Avenue Advisors, Holt-Dimondale Agency, The Centennial Group, and Principal Life Insurance Company. Solitro serves as a board member of Youth Haven. FinancialMD provides comprehensive financial planning and discretionary investment management services to individuals, families, business entities, and retirement plans. The firm offers tailored advice with a focus on cash and debt management, retirement and insurance planning, and tax-preparation services, using both tactical and strategic investment approaches.

Debt management Charitable giving & philanthropy General estate planning guidance
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Tom O

ChFC®, Series 66

Lansing, MI

Parousia Wealth Stewards

Tom Owiti is a financial advisor with Parousia Wealth Stewards in Lansing, MI. He holds the ChFC® designation and Series 66 license, with five years of industry experience. Prior to founding Parousia Wealth Stewards, he worked at Beacon Wealth Consultants and Wells Fargo Clearing, and he is also principal and owner of Parousia Life Matters, LLC, a financial coaching and consulting business serving families and individuals. Parousia Wealth Stewards provides wealth management and financial planning services to individuals, high-net-worth clients, business owners, and charitable organizations. The firm offers fee-only investment management and project-based planning, utilizing third-party model providers and institutional platforms, with options for socially and Biblically Responsible Investing.

Annuities Charitable giving & philanthropy Business sale tax planning College savings (529s, UTMA, etc.) Retirement withdrawal strategies Founder/Business Owner Retired Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Justin M

CFP®, Series 63, Series 66

Haslett, MI

Effective Assets

Justin Martello is a CFP® with 19 years of industry experience and has been with Effective Assets since 2012, currently serving as the sole advisor at the firm. He also works as an independent insurance agent outside of his advisory role. Effective Assets is a small SEC-registered investment adviser managing approximately $165 million in client assets, providing discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth households, trusts, retirement plans, charitable organizations, and select businesses. The firm emphasizes socially responsible investing through ESG analysis and client-imposed social screens, with a focus on individualized asset allocation and regular client communications.

ESG / Sustainable investing Cash flow / budgeting College savings (529s, UTMA, etc.)
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