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Frank John Mercer

Advisor at Southeast Asset Advisors, LLC — Tallahassee, FL

Updated today

Credentials

CFP®, Series 65

Experience

29 years

Location

Tallahassee, FL 32308

Southeast Asset Advisors, LLC logo

Southeast Asset Advisors, LLC

Multi-team

Total advisors

8

Across 4 offices

Clients per advisor

35 Low

Avg AUM per client

$9,274,125 Very High

HNW client ratio

66% Very High

About

Frank Mercer is a CFP® and Series 65-registered advisor with Southeast Asset Advisors, LLC, based in Tallahassee, FL. He has 28 years of industry experience and has been with Southeast Asset Advisors since 1991. He is also a partner in the accounting and consulting firm Lanigan & Associates, P.C., which shares office space with Southeast Asset Advisors. Southeast Asset Advisors provides wealth management and consulting services to individuals, family offices, endowments, foundations, and institutional clients, managing both discretionary and non-discretionary accounts. The firm offers personalized portfolio management across various asset classes and serves a range of clients including state and municipal governmental entities, with notable involvement in managing private funds through its affiliate Conifer Advisors.

Client services

Based on Southeast Asset Advisors, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Southeast Asset Advisors, LLC

Private / alternative investments Options & derivatives strategies Concentrated stock management

Occupation focus

Based on Southeast Asset Advisors, LLC

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees for certain financial planning or project-based services negotiated at engagement

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001 - $10,000,000: 0.65% $10,000,001+: 0.50%

Project-based

Hourly consulting fees negotiated per project basis

Performance-based

Performance-based fees for private funds managed by related entity Conifer Advisors, including asset-based and profit-sharing components as described in private fund offering documents

Other

Account minimum: $1,000,000 Fee-only: Consulting fees negotiated at engagement, often a percentage of assets under advisement

Location

See office

Tallahassee, FL

2630 Centennial Place

Tallahassee FL 32308

Advisors at this office

2

Most active in

Florida

Work history

29 years of industry experience

Southeast Asset Advisors, Inc.

1991 - Present • 35 years

Tallahassee, FL

Lanigan & Associates, P.C.

1977 - Present • 49 years

Tallahassee, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Glenn S

Series 65

Tallahassee, FL

Shonan Gold Financial LLC

Glenn Sanger Hodgson is a financial advisor at Shonan Gold Financial LLC with a Series 65 credential and three years of industry experience. He has held roles in academic instruction at Southern New Hampshire University, Regis College, and Columbia College of Missouri, and is also involved in financial wellness presentations at SmartPath, Inc. Outside of finance, he owns and operates Zarnelle LLC, a social media management and relationship marketing business. Shonan Gold Financial LLC provides individualized financial planning and consulting, offering project-based and ongoing plans alongside automated investment-management support. The firm follows a long-term investment approach based on Modern Portfolio Theory, tailoring asset allocation and recommendations to each client’s risk tolerance and objectives, while clients retain custody of their assets.

College savings (529s, UTMA, etc.) Cash flow / budgeting Charitable giving & philanthropy Debt management Real estate investing
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Justin O

Series 63, Series 66, Series 65

Tallahassee, FL

O'Ferrall Advisory Services

Justin Oferrall is a financial advisor at O'Ferrall Advisory Services with four years of industry experience. His prior roles include positions at Merrill, Bank of America, J.P. Morgan Securities LLC, and SunTrust Bank. Outside of advisory work, he owns and leads a bookkeeping business, Service Pro Bookkeeping, and also works as a bookkeeper for Intuit. O'Ferrall Advisory Services provides discretionary investment management and comprehensive financial planning for individuals, high-net-worth clients, trusts, and institutions. The firm offers ERISA and pre-retirement plan support, manages diversified portfolios using both fundamental and technical analysis, and integrates investment, tax, bookkeeping, and insurance services.

Tax strategies for small businesses Founder/Business Owner
user avatar

Bobbie M

CFP®, Series 63, Series 65

Havana, FL

Supporting Your Choices Inc.

Bobbie Munroe is a CFP® professional with 23 years of industry experience and has been principal at Supporting Your Choices Inc. since 2014. She holds Series 63 and Series 65 licenses. Outside of her advisory work, Munroe serves as secretary and treasurer of a licensed hunting preserve and is a director of a local nonprofit foundation. Supporting Your Choices Inc. is a single-advisor firm serving individual and couple clients on a fee-only basis, focusing on comprehensive financial planning, investment management, and tax preparation. The firm employs a core-and-satellite investment approach with globally diversified portfolios and conducts non-discretionary trading requiring client approval.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting Mid-Career Professionals
user avatar

Robert S

Series 65, Series 66

Tallahassee, FL

Primaris Wealth Management

Robert Schuman Jr. is a financial advisor with Primaris Wealth Management holding Series 65 and Series 66 credentials and one year of industry experience. His background includes roles in public policy and government, such as positions with the Senate Majority Office and the Texas Senate. Outside of advising, he operates a seasonal holiday lighting business. Primaris Wealth Management is a state-registered, fee-only advisory firm that serves individuals, families, trusts, charitable organizations, and businesses. The firm provides discretionary portfolio management and standalone financial planning, using an asset-allocation-driven process that integrates economic and quantitative research and may employ AI tools in portfolio construction and rebalancing.

Wealth management Private / alternative investments
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Edward D

Series 65

Tallahassee, FL

Dougherty Financial Planning, LLC

Edward Dougherty is a financial advisor at Dougherty Financial Planning, LLC in Tallahassee, FL, holding a Series 65 credential with three years of industry experience. He has previously worked at Sage Automotive Fund, Lafayette State Bank, and Maku, Inc. Outside of his advisory role, he owns and operates Complex Collections LLC, which manages an office building and provides finance functions for a biotechnology start-up. Dougherty Financial Planning, LLC is an independent, single-advisor firm offering discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, trusts, businesses, and other entities. The firm uses a combination of fundamental security valuation, technical and cyclical analysis, and econometric modeling to guide asset allocation across multiple asset classes.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k) Business Financial Management
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Jason B

Series 63, Series 65

Tallahassee, FL

Chiron Capital Management, LLC

Jason Brienen is a financial advisor at Chiron Capital Management, LLC with 31 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at LPL Financial LLC, tru Independence Asset Management, The Reznik, Cicone and Brienen Group, and Raymond James Financial Services. He serves as a volunteer board member for the Tallahassee Quarterback Club Foundation. Chiron Capital Management provides discretionary investment and wealth management services to individuals, pension plans, trusts, charitable organizations, and corporations. The firm manages portfolios using a combination of equities, fixed income, mutual funds, ETFs, and other investment vehicles, tailoring allocations to client risk tolerances and liquidity needs.

Wealth management Private / alternative investments Real estate investing Options & derivatives strategies
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