user avatar

Frank John Mercer

Advisor at Southeast Asset Advisors, LLC — Tallahassee, FL

Updated today

Credentials

CFP®, Series 65

Experience

29 years

Location

Tallahassee, FL 32308

Southeast Asset Advisors, LLC logo

Southeast Asset Advisors, LLC

Multi-team

Total advisors

8

Across 4 offices

Clients per advisor

35 Low

Avg AUM per client

$9,274,125 Very High

HNW client ratio

66% Very High

About

Frank Mercer is a financial advisor at Southeast Asset Advisors, LLC in Tallahassee, FL, holding the CFP® designation and Series 65 license with 29 years of industry experience. He has worked with Southeast Asset Advisors since 1991 and was also a partner at Lanigan & Associates, P.C. for several decades. In addition to his advisory role, Mr. Mercer is a partner in both firms, which share office space and provide distinct tax, accounting, and consulting services. Southeast Asset Advisors offers wealth management, portfolio management, and consulting services to high-net-worth individuals, family offices, endowments, foundations, and pension plans. The firm is noted for managing pooled investment vehicles and private funds, including its majority ownership of Conifer Advisors, and combines discretionary portfolio management with ERISA fiduciary services for plan sponsors.

Client services

Based on Southeast Asset Advisors, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Southeast Asset Advisors, LLC

Private / alternative investments Options & derivatives strategies Concentrated stock management

Occupation focus

Based on Southeast Asset Advisors, LLC

Founder/Business Owner Executive

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Flat fees for certain financial planning or project-based services negotiated at engagement

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001 - $10,000,000: 0.65% $10,000,001+: 0.50%

Project-based

Hourly consulting fees negotiated per project basis

Performance-based

Performance-based fees for private funds managed by related entity Conifer Advisors, including asset-based and profit-sharing components as described in private fund offering documents

Other

Account minimum: $1,000,000 Fee-only: Consulting fees negotiated at engagement, often a percentage of assets under advisement

Location

See office

Tallahassee, FL

2630 Centennial Place

Tallahassee FL 32308

Advisors at this office

2

Most active in

Florida

Work history

29 years of industry experience

Southeast Asset Advisors, Inc.

1991 - Present • 35 years

Tallahassee, FL

Lanigan & Associates, P.C.

1977 - 2010 • 33 years

Tallahassee, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Justin O

Series 63, Series 66, Series 65

Tallahassee, FL

O'Ferrall Advisory Services

Justin Oferrall is a financial advisor at O'Ferrall Advisory Services in Tallahassee, FL, holding Series 63, 65, and 66 licenses with four years of industry experience. He previously worked at Merrill, Bank of America, J.P. Morgan Securities, and Suntrust Bank. Outside of advisory work, he owns and leads Service Pro Bookkeeping and serves as a bookkeeper for Intuit. O'Ferrall Advisory Services provides discretionary investment management and comprehensive financial planning to individuals, high-net-worth clients, trusts, and institutional investors. The firm integrates investment, tax, bookkeeping, and insurance services, using diversified portfolios and a mix of fundamental and technical analysis, and offers educational programs and ERISA support.

Tax strategies for small businesses Founder/Business Owner
user avatar

Bobbie M

CFP®, Series 63, Series 65

Havana, FL

Supporting Your Choices Inc.

Bobbie Munroe is a CFP® professional with 23 years of industry experience and has been principal at Supporting Your Choices Inc. since 2014. She holds Series 63 and Series 65 licenses. Outside of her advisory work, Munroe serves as secretary and treasurer of a licensed hunting preserve and is a director of a local nonprofit foundation. Supporting Your Choices Inc. is a single-advisor firm serving individual and couple clients on a fee-only basis, focusing on comprehensive financial planning, investment management, and tax preparation. The firm employs a core-and-satellite investment approach with globally diversified portfolios and conducts non-discretionary trading requiring client approval.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting Mid-Career Professionals
user avatar

Robert S

Series 65, Series 66

Tallahassee, FL

Primaris Wealth Management

Robert Schuman Jr. is a financial advisor with Primaris Wealth Management holding Series 65 and Series 66 credentials and one year of industry experience. His background includes roles in public policy and government, such as positions with the Senate Majority Office and the Texas Senate. Outside of advising, he operates a seasonal holiday lighting business. Primaris Wealth Management is a state-registered, fee-only advisory firm that serves individuals, families, trusts, charitable organizations, and businesses. The firm provides discretionary portfolio management and standalone financial planning, using an asset-allocation-driven process that integrates economic and quantitative research and may employ AI tools in portfolio construction and rebalancing.

Wealth management Private / alternative investments
user avatar

Edward D

Series 65

Tallahassee, FL

Dougherty Financial Planning, LLC

Edward Dougherty is a financial advisor at Dougherty Financial Planning, LLC in Tallahassee, FL, holding a Series 65 credential with three years of industry experience. He has previously worked at Sage Automotive Fund, Lafayette State Bank, and Maku, Inc. Outside of his advisory role, he owns and operates Complex Collections LLC, which manages an office building and provides finance functions for a biotechnology start-up. Dougherty Financial Planning, LLC is an independent, single-advisor firm offering discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, trusts, businesses, and other entities. The firm uses a combination of fundamental security valuation, technical and cyclical analysis, and econometric modeling to guide asset allocation across multiple asset classes.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k) Business Financial Management
user avatar

Erin M

CFP®, Series 66

Tallahassee, FL

Cypress Capital

Erin Mc Carty is a CFP® professional with nine years of industry experience, currently serving at Cypress Capital since 2025. Her prior experience includes roles at LPL Financial, Independent Advisor Alliance, Stifel Nicolaus & Co Inc, and Morgan Stanley Smith Barney LLC. She is also a commissioned Notary Public in Tallahassee, FL. Cypress Capital provides discretionary investment management, financial planning, consulting, and wealth-coaching services to individual and high-net-worth clients as well as retirement plan sponsors. The firm constructs portfolios using mutual funds, ETFs, individual equities, fixed income, and third-party managers, and offers both wrap-fee and non-wrap arrangements.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive
user avatar

Mary C

CFP®, Series 66

Tallahassee, FL

Cypress Capital

Mary Clark is a CFP® with 17 years of experience in the financial services industry. She is currently affiliated with Cypress Capital and has previously worked at LPL Financial, Independent Advisor Alliance, and several other firms. Outside of her advisory role, she is a notary public and serves as a brand ambassador for Carhartt, Inc. Cypress Capital serves individual and high-net-worth clients as well as retirement plan sponsors, providing discretionary investment management along with financial planning, consulting, and standalone wealth-coaching services. The firm constructs portfolios using mutual funds, ETFs, individual equities, fixed-income securities, and third-party managers, and offers its own wrap-fee program that integrates execution, custody, and reporting.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)