Gabriel Kaplan

Advisor at Derastone

Updated today

Location

White Plains, NY

Credentials

CFP®, CPA

Industry experience

5 years

About

I’m Gabriel Kaplan, CFP®, CPA, and founder of Wealth Habits, a firm dedicated to providing integrated financial planning and investment management.

I work with individuals who value their time and need tailored financial advice. I help simplify decisions, optimize strategies, and provide clear guidance to help clients reach their financial goals.

Specialized Services:

  1. Financial Planning for Tech Professionals with Equity Compensation: Equity compensation can be complex. I help tech professionals and founders optimize their ISOs, NQSOs, RSUs, and other equity awards through personalized strategies. Together, we’ll create a tax-efficient plan for divesting, diversifying, and growing your wealth.

  2. Advisory Services for Business Owners: From setting up retirement plans to navigating tax-saving opportunities, I provide tailored advice for business owners. My services also include risk management and business transition planning to help you protect and grow your enterprise.

  3. Retirement Planning & Investment Management: Preparing for retirement requires clarity and strategy. I help clients determine how much to save, where to invest, and how to build a tax-efficient portfolio. My approach suits: those unsure about how to save or invest for retirement. Individuals who find investing emotionally challenging. Busy professionals seeking low-cost, effective investment strategies. No minimum level of assets is required to work with me.

Common Questions I Help Answer: How many ISOs can I exercise before hitting AMT? What should I prioritize saving, investing, or paying off debt? What are the tax consequences of major financial decisions? How much can I afford to spend on a home without affecting other goals?

About Me: I was born in Sweden, raised in South America, and settled in NYC after working internationally. My wife is a neurologist, and we are raising our family while pursuing our careers. Before starting Wealth Habits, I worked in asset management, tax, and consulting.

Education & Credentials: CFP®, CPA, MBA from NYU Stern, Master’s in Business Taxation (USC), BSE from the University of Pennsylvania

My Beliefs: Financial advice should never be one-size-fits-all. As a fee-only advisor, I always put my clients’ interests first.

Client services

Based on Derastone

Financial planning Portfolio management

Expertise

Equity Recipients (RS/RSU, SOP, ESPP) General retirement planning

Demographic focus

Gen Y/Millennials (Born 1980-1995)

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Fee options

AUM

0.95%

Flat

$2,400

Hourly

$350/hr

Monthly

$500/month

Quarterly

$1,500/qtr

Location

White Plains, NY

Most active in

New York

Work history

Deloitte Consulting

2016 - 2018 (2 years)

Wealth Habits

2010 - Present (16 years)

Derstone LLC

2010 - Present (16 years)

Merrill Lynch, Pierce, Fenner & Smith

2008 - Present (18 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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CFP®

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Fabian D

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Options & derivatives strategies Divorce financial planning
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Options & derivatives strategies
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Antonio T

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Wealth management College savings (529s, UTMA, etc.) Annuities Real estate investing
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David F

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General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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