Glenn Scott Rodriguez

Advisor at Cyndeo Wealth Partners — Lake Mary, FL Greenwood Blvd

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

29 years

Location

Lake Mary, FL 32746

Cyndeo Wealth Partners logo

Cyndeo Wealth Partners

Multi-team

Total advisors

20

Across 9 offices

Clients per advisor

61 Typical

Avg AUM per client

$2,542,237 Very High

HNW client ratio

47% Very High

About

Glenn Rodriguez is a Wealth Management Advisor with Merrill Lynch Wealth Management, where he has worked since 1997. He focuses on developing strategies and providing investment guidance for individuals, their families, and businesses by understanding their short- and long-term financial objectives. His client focus includes college education planning, family wealth management strategies, personal retirement planning, philanthropic planning, portfolio management services, women and wealth, and retirement income.

Glenn holds the CERTIFIED FINANCIAL PLANNER® certification, the Certified Investment Management Analyst® designation, and is a Personal Investment Advisor (PIA). He graduated summa cum laude from Rollins College with bachelor's degrees in Business Administration and Economics. Glenn began his financial services career after a brief period as an investment banker and has built his practice by establishing direct and personal relationships with clients. His nearly three decades of experience include working with multiple generations within families and delivering comprehensive financial solutions.

He lives in Lake Mary with his two children, and they are active in the community supporting Habitat for Humanity. Glenn’s personal interests include biking, cooking, reading, writing, and spending time with his family.

Client services

Based on Cyndeo Wealth Partners

Financial planning Portfolio management Selection of other advisers
Advisory consulting/family office and wealth planning services

Expertise

Wealth management Retirement income strategy General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)

Occupation focus

Based on Cyndeo Wealth Partners

Founder/Business Owner Executive

Demographic focus

Parents Women Professionals

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Fee options

Fixed

Financial planning services: $2,500 to $25,000; Financial consulting services: $5,000 to $250,000; Business advisory services: $10,000 to $25,000 initial plan, monthly consulting $2,000 to $20,000.

Percentage

0.30% to 2.00% annually (negotiable depending upon market value, type, complexity, and administration level)

Commissions

Insurance commissions earned by persons providing investment advice who are licensed insurance agents, separate from advisory fees.

Project-based

$350 to $500 per hour for financial planning services.

Other

Account minimum: $1,000,000

Location

See office

Lake Mary, FL Greenwood Blvd

1025 Greenwood Blvd, Suite 391

Lake Mary FL 32746

Advisors at this office

2

Most active in

Florida

Work history

29 years of industry experience

Cyndeo Wealth Partners

2026 - Present • 1 year

St Petersburg, FL

Merrill

1997 - 2026 • 29 years

Heathrow, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

James G

CFP®, Series 63, Series 65

Altamonte Springs, FL

Occidental Asset Management, LLC

James Griffin is a CFP® professional with 19 years of industry experience, currently serving at Occidental Asset Management, LLC since 2024. He previously worked at Charles Schwab Bank, SSB, Charles Schwab, and Td Ameritrade. Outside of his advisory role, he is involved in real estate through management and investment activities, including acting as a real estate agent and managing a nonprofit organization’s fund. Occidental Asset Management, LLC provides wealth management, financial planning, and portfolio management services for high-net-worth individuals and institutional clients, managing approximately $1.07 billion across roughly 900 accounts. The firm employs a range of analytical methods and utilizes third-party technology platforms to tailor investment strategies to client objectives and risk tolerances.

Active portfolio management General tax planning Tax-loss harvesting Early retirement planning Charitable giving & philanthropy Retired Military & Veterans Approaching retirement Retired
user avatar

Gary K

Series 63, Series 65

Sanford, FL

KALTBAUM Capital Management

Gary Kaltbaum is the principal of Kaltbaum Capital Management with 42 years of experience in the industry. He holds Series 63 and Series 65 licenses and has led his firm since 2010. Outside of his advisory role, he hosts a daily radio show and contributes to Fox News Business as a media commentator. Kaltbaum Capital Management serves individual and high-net-worth clients by offering discretionary and non-discretionary portfolio management across equities, fixed income, and ETFs. The firm employs fundamental and technical analysis along with daily portfolio monitoring, and provides investment research, consulting, and market commentary to a broad audience.

Active portfolio management Concentrated stock management
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Margaret B

CFP®, Series 66

Maitland, FL

Gen2 Advisors, LLC

Margaret Bilby is a CFP® with 18 years of industry experience, currently serving as the sole advisor at Gen2 Advisors, LLC. Her prior roles include positions at Cyndeo Wealth Partners, David Vaughan Investments, USAA Financial Planning Services, and Merrill. She volunteers as Development Chair for the Winter Park Day Nursery, a nonprofit organization in Winter Park, FL. Gen2 Advisors, LLC provides portfolio management and financial planning primarily for high-net-worth individuals, pension and profit-sharing plans, charitable organizations, and business entities. The firm employs a variety of analytical methods and emphasizes long-term trading strategies, often with discretionary trading authority and custody at Schwab Institutional.

Wealth management General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Jonathan K

Series 66

Orlando, FL

Triumph Private Wealth

Jonathan Kreidt is a financial advisor at Triumph Private Wealth in Orlando, FL, holding a Series 66 designation with eight years of industry experience. His prior roles include positions at Better Wealth Capital and CNL Securities Corporation. He is also an insurance agent with Triumph Insurance Solutions LLC, an insurance company he indirectly owns. Triumph Private Wealth provides discretionary portfolio management and financial planning services to individuals, businesses, trusts, and corporate entities. The firm employs a long-term, globally diversified investment approach using index funds, ETFs, and active strategies, managing accounts on a discretionary basis through a wrap fee program.

Wealth management General tax planning
user avatar

Christopher H

CFP®, Series 63, Series 65

Lake Mary, FL

Haysley Financial Services, Inc.

Christopher Haysley is a CFP® professional with 31 years of industry experience, serving as the sole advisor at Haysley Financial Services, Inc. since 2007. He is also a licensed insurance agent, dedicating part of his practice to insurance sales. Haysley Financial Services, Inc. provides investment advisory and comprehensive financial planning services primarily to individual clients. The firm offers discretionary portfolio management, portfolio monitoring that can include third-party managers, and uses model portfolios alongside both fundamental and technical analysis in its investment approach.

Active portfolio management Private / alternative investments Real estate investing
user avatar

Demel G

CFP®, Series 63, Series 66

Sanford, FL

Heartwood Financial Services

Demel Gonzalez is a CFP® professional with 26 years of industry experience, currently serving as the sole advisor at Heartwood Financial Services in Sanford, FL. She has been with the firm since 2012. Heartwood Financial Services provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm combines fundamental and technical analysis in managing diverse investments, including digital assets and covered-call strategies, and conducts all portfolio management and planning functions through a single primary advisor.

Concentrated stock management
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