Griselda Serna is a Financial Advisor with Merrill Lynch Wealth Management. She focuses on helping families and businesses pursue their financial goals by providing personalized strategies tailored to their unique circumstances. Griselda works with clients on a range of areas including college education planning, family wealth management, retirement income, employee benefits planning, and small business strategies. She offers clients access to Merrill Lynch’s investment products and research, as well as Bank of America’s banking and lending services.
With over 20 years of experience, Griselda draws on her expertise to assist clients in managing complex financial challenges such as funding education, caring for aging parents, planning retirement, and running businesses. She emphasizes asset allocation strategies aligned with individual goals, risk tolerance, and liquidity needs. Griselda holds a Bachelor’s Degree from the University of Arkansas System and holds the Personal Investment Advisor (PIA) designation. She communicates fluently in English, Spanish, and French.
Beyond her professional role, Griselda values community involvement and is committed to social and professional responsibility through her affiliation with Merrill Lynch and Bank of America. In her personal time, she enjoys hiking, reading, traveling, and spending time with her family.