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Herbert Robert Franco III

Advisor at Regal Investment Advisors LLC — Eagle Mountain, UT

Updated today

Credentials

Series 63, Series 66

Experience

7 years

Location

Eagle Mountain, UT

Regal Investment Advisors LLC logo

Regal Investment Advisors LLC

Multi-team

Total advisors

117

Across 70 offices

Clients per advisor

70 High

Avg AUM per client

$332,705 Low

HNW client ratio

7% Low

About

Herbert Franco III is a financial advisor with Regal Investment Advisors LLC, holding Series 63 and Series 66 licenses and seven years of industry experience. His prior work history includes roles at firms such as MassMutual Life Insurance Co. and Fidelity Investments. Outside of his advisory role, he is involved in insurance brokerage and works in various delivery and warehouse positions. Regal Investment Advisors, operating as LionShare, provides model portfolio implementation and discretionary investment management to unaffiliated advisers and their clients, managing approximately $2.88 billion through a range of proprietary and third-party strategies on a sub-advisory platform.

Client services

Based on Regal Investment Advisors LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Regal Investment Advisors LLC

Active portfolio management Options & derivatives strategies

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Fee options

Fixed

Flat fee structures used for some LionShare strategies, exact amounts not specified in brochure

Percentage

0.30% to 1.00% per annum depending on account value and strategy

Project-based

Hourly charges reported in Part 1 but not specified in brochure text

Other

Account minimum: $10,000 to $1,000,000 depending on strategy

Location

See office

Eagle Mountain, UT

Eagle Mountain UT

Advisors at this office

1

Most active in

Utah

Work history

7 years of industry experience

Jordan School District Transportation

2026 - Present • 1 year

West Jordan, UT

Salt Lake Express

2026 - Present • 1 year

Salt Lake City, UT

Red Star Transportation

2026 - 2026 • 1 year

Salt Lake City, UT

Regal Investment Advisors

2026 - Present • 1 year

Kentwood, MI

Regulus Financial Group

2026 - Present • 1 year

Kentwood, MI

DLIVRD

2026 - Present • 1 year

Horsham, PA

Spark

2026 - Present • 1 year

Bentonville, AR

DoorDash

2025 - Present • 1 year

San Francisco, CA

Amazon

2025 - Present • 1 year

Salt Lake City, UT

Instacart

2025 - Present • 1 year

San Francisco, CA

Uber

2025 - Present • 1 year

San Francisco, CA

MML Investors Services, LLC

2025 - 2026 • 1 year

Lehi, UT

MassMutual Life Insurance Co

2024 - 2026 • 2 years

Lehi, UT

Fidelity Personal and Workplace Advisors

2024 - 2024 • 1 year

Salt Lake City, UT

Fidelity Investments

2023 - 2024 • 1 year

Salt Lake City, UT

Fidelity Brokerage Services LLC

2023 - 2024 • 1 year

Salt Lake City, UT

Utah Transit Authority

2023 - 2023 • 1 year

Salt Lake City, UT

Amazon

2022 - 2023 • 1 year

Salt Lake City, UT

United Parcel Service

2022 - 2022 • 1 year

Salt Lake City, UT

Mass Mutual Life Insurance Co.

2022 - 2024 • 2 years

Lehi, UT

Regulus Financial Group, LLC

2022 - 2023 • 1 year

Eagle Mountain, UT

Instacart

2021 - 2023 • 2 years

San Francisco, CA

MassMutual Life Insurance Co

2020 - 2022 • 2 years

Lehi, UT

Lyft

2018 - 2023 • 5 years

San Francisco, CA

Uber

2018 - 2023 • 5 years

San Francisco, CA

Hawaii Department of Education / Waianae High School

2016 - 2020 • 4 years

Waianae, HI

Pruco Securities, LLC

2015 - 2020 • 5 years

Honolulu, HI

Prudential Insurance Company of America

2015 - 2020 • 5 years

Honolulu, HI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Riley H

CFP®, Series 65

Lehi, UT

Tech Wealth, LLC

Riley Hale is a CFP® and Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at Tech Wealth, LLC, where he has worked since 2019. Prior to founding Tech Wealth, he held roles at Amicus Financial Advisors, Zions Wealth Management, and Canopy Tax. Outside of advising, he has experience in tax assistance services and has worked with BYU Soccer Camp and Utah Valley University. Tech Wealth, LLC primarily serves individuals and families, including employees of technology companies, high-net-worth individuals, and small businesses. The firm provides financial planning and wealth management with a focus on equity compensation, tax and retirement planning, and estate support, employing a Modern Portfolio Theory approach using low-cost, globally diversified index ETFs and mutual funds.

Equity Recipients (RS/RSU, SOP, ESPP) Tax strategies for small businesses General retirement planning Tax-loss harvesting College savings (529s, UTMA, etc.) Technology Professional Founder/Business Owner
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Samuel B

Series 66

Vineyard, UT

Galleon Wealth Advisors LLC

Samuel Brasher is a financial advisor with Galleon Wealth Advisors LLC, holding a Series 66 designation and one year of industry experience. Prior to joining Galleon Wealth Advisors in 2025, he worked with several firms including Equitable Advisors, LLC and Helu Capital, and has experience in both financial and non-financial roles. Outside of advising, he is a partner in The Vector Account LLC, a private real estate development company. Galleon Wealth Advisors is an independent firm offering fee-only investment management, comprehensive financial planning, and retirement plan consulting to individuals, high-net-worth clients, and employer-sponsored participant-directed retirement plans. The firm’s investment approach combines modern portfolio theory with passive and active strategies, including pension consulting and ERISA fiduciary services.

Business exit / sale strategy Business ownership considerations Retirement withdrawal strategies Charitable giving & philanthropy College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Joshua C

Series 63, Series 66

Bluffdale, UT

Affinity Wealth Resources, LLC

Joshua Crawley is a financial advisor at Affinity Wealth Resources, LLC in Salt Lake City, UT, with 12 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Terragon LLC and Lithium Auto Elixirs, where he is involved in marketing, product development, and sales. He is also the owner of Affinity Capital Resources, a collection and recovery services business. Affinity Wealth Resources advises individual investors, corporations, trusts, and estates, providing non-discretionary portfolio advisory services and customized investment plans. The firm uses a modern portfolio theory approach focused on fundamental analysis and offers clients guidance on asset allocation, rebalancing, and tax-aware management without discretionary trading authority.

Passive / index investing Concentrated stock management Real estate investing
user avatar

Calvin H

Series 63, Series 65

Alpine, UT

Hunter Capital Management Inc.

Calvin Hunter is the sole advisor at Hunter Capital Management Inc. in Alpine, Utah, holding Series 63 and Series 65 licenses with 27 years of industry experience. He has worked at Hunter Capital Management since its founding in 1999. Hunter Capital Management provides investment supervisory services to individuals, families, trusts, estates, foundations, and certain small business retirement plans and entities. The firm employs a value-oriented, buy-and-hold investment philosophy using fundamental and technical analysis, focusing on low-cost, no-load funds and tailored client portfolios managed primarily on a discretionary basis.

Active portfolio management Passive / index investing
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Tylan F

Series 63, Series 66

Lehi, UT

Fletcher Capital Management

Tylan Fletcher is the principal and sole advisor at Fletcher Capital Management in Lehi, Utah, with 21 years of industry experience. He holds Series 63 and Series 66 licenses and has been with his current firm since 2010. In addition to his advisory role, Fletcher is an independent insurance agent licensed to sell health, life, disability, and property and casualty insurance, and he is also a licensed real estate agent. Fletcher Capital Management is an independent firm managing approximately $50.9 million for about 197 clients. The firm provides asset management, pension consulting, and financial planning services to individuals, trusts, small businesses, and retirement plans, employing a diversified, buy-and-hold investment approach that incorporates mutual funds, ETFs, and occasionally digital assets.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Charitable giving tax strategies Founder/Business Owner
user avatar

Karina C

Series 65

Highland, UT

Emotionally Invested

Karina Corbett is a financial advisor at Emotionally Invested with one year of industry experience and holds a Series 65 designation. Her background includes roles in education and nonprofit settings, such as at Noorda College of Osteopathic Medicine and the Museum of Peoples and Cultures. Emotionally Invested provides financial planning and advisory services primarily to individuals and couples, focusing on financial psychology and improving money communication in relationships. The firm offers one-on-one counseling, group sessions, and workshops, with clients responsible for executing trades.

Cash flow / budgeting College savings (529s, UTMA, etc.) Debt management Home buying
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