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Herbert Michael Messersmith

Advisor at Ameritas Advisory Services, LLC — North Platte, NE Rodeo Rd

Updated today

Credentials

Series 65, Series 66

Experience

24 years

Location

North Platte, NE 69101

Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Enterprise

Total advisors

550

Across 274 offices

Clients per advisor

53 Typical

Avg AUM per client

$448,118 Typical

HNW client ratio

3% Low

About

Herbert Messersmith is a financial advisor with Ameritas Advisory Services, LLC, holding Series 65 and Series 66 credentials and bringing 24 years of industry experience. He has multiple ongoing roles within Ameritas entities and CFS Midwest, spanning investment advisory, financial services, and brokerage. Outside of advisory work, he is a partner in a real estate venture. Ameritas Advisory Services, LLC provides investment advisory and financial planning to a diverse client base, including individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers various managed account programs and fee-based management of variable annuities, supported by an Investment Committee and multiple custodial platforms.

Client services

Based on Ameritas Advisory Services, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Ameritas Advisory Services, LLC

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy

Occupation focus

Based on Ameritas Advisory Services, LLC

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees for financial planning and consulting services negotiated or fixed; portfolio advisor program also may charge flat or asset-based fees

Percentage

$0 - $250,000: Up to 2.30% total Advisory Fee (including program and IAR fee depending on program) $250,001 - $500,000: Up to 2.10% total Advisory Fee $500,001 - $750,000: Up to ~1.85% total Advisory Fee $750,001 - $1,000,000: Up to ~1.55% total Advisory Fee $1,000,001 - $3,000,000: Between 1.00% to 1.30% depending on program $3,000,001 - $5,000,000: Between 0.75% to 1.00% depending on program $5,000,001+: Between negotiable and 0.75% program fee plus IAR fee

Commissions

Commission-based variable insurance products sold by IARs registered with affiliated broker dealer AIC; commissions received create conflicts of interest

Project-based

Hourly financial planning and consulting fees up to $500 per hour

Other

Account minimum: Varies by program, see detailed tiers below Minimum fee: Various minimum fees e.g., $40 minimum annual fee in some programs, $50 minimum annual program fee billed monthly prorata, $350 minimum program fee for Ameritas Wealth Platform Fee-only: Financial planning and consulting charged as hourly (up to $500/hour) or flat fees, negotiated or fixed fee schedules; may be one-time or ongoing fees

Location

See office

North Platte, NE Rodeo Rd

410 Rodeo Rd

North Platte NE 69101

Advisors at this office

1

Most active in

Nebraska

Work history

24 years of industry experience

Ameritas Advisory Services, LLC

2021 - Present • 5 years

Lincoln, NE

Ameritas Financial Center

2021 - Present • 5 years

Gothenberg, NE

Ameritas Life insurance Corp

2015 - Present • 11 years

Lincoln, NE

CFS Midwest

2002 - Present • 24 years

Lincoln, NE

Ameritas Investment Corp

2002 - Present • 24 years

Lincoln, NE

Dayspring Bank

2001 - Present • 25 years

Gothenburg, NE

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Echo P

ChFC®, Series 63, Series 66, CLU®, RICP®

North Platte, NE

ECHO Financial LLC

My Goal is to help my clients live the best life possible with the money and resources they have, helping them pass those assets on to their loved ones or business colleagues with the values and goals that are of the utmost importance to them. Since financial decisions reveal the condition of the heart, I choose to use my gifts to serve others. Including debt management were needed to help clients start growing assets. To serve and to educate clients on financial principles. I know from experience that those who manage their finances according to financial wisdom and principles will experience contentment under all economic conditions. Over the years, I have discovered that all people have values; they generally care about the world and the people in it. Desire to make it a better place and through their own plans can be generous to others. Our home office is in Arnold Nebraska with a satellite office in North Platte Nebraska.

Business succession planning Retirement income strategy Debt management Long-term care insurance Multi-generational wealth transfer Retired Self-Employed Educators, Teachers, and Academics Union Employee Government Employee Mid-Career Professionals Approaching retirement Retired Behavioral coaching / decision support
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Darrel S

Series 63, Series 65

North Platte, NE

First Nebraska Financial Services

Darrel Smith is a financial advisor at First Nebraska Financial Services with 44 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at First Nebraska Advisory LLC since 2019, following nineteen years at Royal Alliance Associates, Inc. Smith serves as a board member of the Nebraska Golf Association, participating in quarterly meetings and volunteering at golf tournaments. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach primarily through mutual funds and model portfolios, managing client accounts mostly on a non-discretionary basis with regular reviews and rebalancing.

Wealth management Retirement income strategy
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John S

Series 63

North Platte, NE

First Nebraska Financial Services

John Smith is a financial advisor with First Nebraska Financial Services, holding a Series 63 designation and 44 years of industry experience. He has worked at First Nebraska Advisory LLC since 2019 and previously spent 19 years with Royal Alliance Associates, Inc. Smith also serves as Chairman and President of First Nebraska Financial Services, Inc. and holds a Notary Public license. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach using mutual funds and model portfolios, generally managing client accounts on a non-discretionary basis.

Wealth management Retirement income strategy
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Mitchell S

Series 63, Series 66

North Platte, NE

First Nebraska Financial Services

Mitchell Smith is a financial advisor at First Nebraska Financial Services with 15 years of industry experience. He holds Series 63 and Series 66 designations. His prior experience includes eight years at OppenheimerFunds Distributor, Inc. and ongoing roles at First Nebraska Advisory LLC and OSAIC. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to a range of clients including individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach primarily using mutual funds and model portfolios, managing client accounts mostly on a non-discretionary basis.

Wealth management Retirement income strategy
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Troy F

Series 63, Series 66

North Platte, NE

Professional Financial Advisors, LLC

Troy Fry is a financial advisor with Professional Financial Advisors, LLC, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. He previously worked at Wells Fargo Investments and Wells Fargo Bank, with tenures of 10 and 21 years respectively. Outside of finance, he assists with event setup and teardown for weddings in Hastings, Nebraska. Professional Financial Advisors, LLC serves individuals, pension and profit-sharing plans, trusts, estates, foundations, and other entities through discretionary portfolio management, financial planning, and retirement consulting. The firm integrates investment management with accounting and specialized retirement consulting, operating across seven offices and managing approximately $614 million in assets for over 2,000 clients.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
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Mark M

CFP®, Series 66

North Platte, NE

Professional Financial Advisors, LLC

Mark Mayfield is a CFP® professional with eight years of industry experience, currently serving as an advisor at Professional Financial Advisors, LLC since 2020. His previous roles include positions at LPL Financial LLC, Securities America Advisors, Securities America Inc., and Tomorrow's Money. In addition to his advisory work, Mayfield is an independent insurance agent licensed in life and annuities, sickness/accident and health, and variable contracts. Professional Financial Advisors, LLC is an SEC-registered firm that offers discretionary portfolio management, financial planning, and retirement plan consulting to a diverse client base including individuals, institutions, and government entities. The firm employs a combination of fundamental, technical, and cyclical analysis to create tailored asset allocation strategies and manages approximately $770 million across more than 3,300 clients.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
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