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Itzel Lopez Hernandez

Advisor at Key Investment Services LLC — Woodburn, OR

Updated today

Credentials

Series 63, Series 66

Experience

3 years

Location

Woodburn, OR 97071

Key Investment Services LLC logo

Key Investment Services LLC

Enterprise

Total advisors

647

Across 356 offices

Clients per advisor

53 Typical

Avg AUM per client

$254,267 Low

HNW client ratio

3% Low

About

Itzel Lopez Hernandez is a financial advisor at Key Investment Services LLC with three years of industry experience. She holds Series 63 and Series 66 licenses and has worked at Key Investment Services since 2022. Outside of her advisory role, she works as a sales associate in clothing retail at Banana Republic during non-trading hours. Key Investment Services LLC is an SEC-registered investment adviser and wrap-fee program sponsor serving individuals, trusts, estates, small businesses, and institutional plans. The firm offers model-based portfolio management through a multi-provider platform, integrating services from KeyCorp affiliates and third-party managers, with a focus on non-discretionary asset management and multiple wrap programs.

Client services

Based on Key Investment Services LLC

Portfolio management Selection of other advisers

Expertise

Based on Key Investment Services LLC

ESG / Sustainable investing Tax-loss harvesting Passive / index investing

Occupation focus

Based on Key Investment Services LLC

Doctor or Medical Professional Founder/Business Owner

Demographic focus

Based on Key Investment Services LLC

Retired Values-based investing

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Fee options

Percentage

$0 - $1,000,000: 1.40% annually $1,000,001+: 1.00% annually

Other

Account minimum: $10,000 for most Core Programs (varies by program); $50,000 minimum for SMA Programs; $20,000 minimum for Choice Program (varies by manager $10k-$100k); $250,000 minimum for Advantage Program (varies by manager $10k-$100k); specific minimums per program ranging from $10,000 to $25,000 as detailed in Item 5 Fee-only: Advisor Fee portion of Client Fee is negotiable but will not exceed maximum annual rates above. Manager Fee and Platform Fee are additional and non-negotiable.

Location

See office

Woodburn, OR

941 N. Pacific Highway

Woodburn OR 97071

Advisors at this office

2

Most active in

Oregon

Work history

3 years of industry experience

Key Investment Services

2026 - Present • 1 year

Brooklyn, OH

Key Investment Services

2022 - 2026 • 4 years

Brooklyn, OH

Key Bank

2022 - Present • 4 years

Salem, OR

Salem Health Hospital and Clinic

2018 - 2022 • 4 years

Salem, OR

UnEMPLOYED

2017 - 2018 • 1 year

Woodburn, OR

Aloha Family Practice

2016 - 2017 • 1 year

Aloha, OR

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Craig N

Series 65, Series 66

Wilsonville, OR

Red Sky Financial Planning, LLC

Craig Nelson is a financial advisor with Red Sky Financial Planning, LLC in Wilsonville, OR. He holds Series 65 and Series 66 licenses and has eight years of industry experience. Prior to founding Red Sky Financial Planning in 2018, he worked at Nike Inc. and Merrill. Red Sky Financial Planning serves individuals and families, including professionals, business owners, and retirees, providing fee-only financial planning, discretionary portfolio management, and limited-scope hourly planning. The firm emphasizes tax-aware, passive investment management using low-cost index funds and ETFs, and integrates federal and state tax return preparation into ongoing planning engagements.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Wealth management Executive Founder/Business Owner Approaching retirement Retired

Garrett D

CFP®

Wilsonville, OR

Harbor Horizon Financial, LLC

Financial planning isn’t just about crunching numbers, it’s about helping people turn their dreams into reality. Growing up I noticed the financial struggles many people faced, which fueled my interest in personal finance. Recognizing that financial literacy is a huge pain point in society and often overlooked in our education system, I set out to take control of my financial life. While going through college debt-free, I started my first business, making car parts, motorcycle parts, and metal art. That experience taught me valuable lessons the hard way, but I quickly realized my true passion wasn’t in metalwork, it was in helping people navigate their finances. Today, I’m deeply committed to the financial planning profession. I earned my CFP® (CERTIFIED FINANCIAL PLANNER®) and CEPA (Certified Exit Planning Advisor) designations to better serve my clients. I’m actively involved in my local Financial Planning Association (FPA), as well as mentoring students and aspiring financial planners. I love sharing what I've learned and inspiring the next generation. Over the years, I’ve worked with many different types of people, but I specifically enjoy working with business owners. They juggle a lot, managing cash flow, planning for growth, and balancing their personal and business finances. It can feel overwhelming at times, and I love helping them tackle those challenges. My personal experience in business and training puts me in a unique position to make a real difference in their lives and help them achieve their goals. I’ve had the opportunity to help clients achieve significant milestones such as: -Become debt-free -Purchase their dream home -Transitioning to more fulfilling careers -Achieving financial independence These meaningful milestones allow you to live the life you want, and money is a tool to get you there. Outside of work, I lead an active and adventurous lifestyle. You can find me hiking, snowboarding, practicing Jiu Jitsu, or kickboxing. These activities reflect my values of discipline and goal-setting, which I bring into my professional life. If you’re ready to take charge of your finances with a personalized plan that aligns with your goals, I’m here to guide you through every step.

Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Young Professionals
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Jaswant S

Series 65, Series 66

Newberg, OR

Eisrc

Jaswant Shaw is a financial advisor with EISRC in Newberg, Oregon, holding Series 65 and Series 66 licenses and 13 years of industry experience. He has worked at Blue Cross Blue Shield (BCBS) since 2021 and UHCSI from 2013 to 2020. Outside of his advisory role, Shaw is a senior enterprise architect specializing in healthcare insurance software. EISRC provides fee-based investment advisory and financial planning services to individuals, high-net-worth clients, and institutional clients, including corporate pension and government entities. The firm employs both low-cost, age- and risk-appropriate index fund portfolios and actively managed portfolios guided by proprietary research and software models, with an emphasis on quantitative tools and risk controls.

Passive / index investing Active portfolio management Concentrated stock management Equity compensation tax strategy Executive
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Scott C

Aurora, OR

Scott Conyers Capital Management, Inc.

Scott Conyers is the founder and sole advisor of Scott Conyers Capital Management, Inc., an independent firm based in Aurora, Oregon. He holds the CFA charter and has 21 years of industry experience, having operated his firm since 1991. Scott Conyers Capital Management provides discretionary investment management to individuals, trusts, foundations, and retirement accounts. The firm employs a conservative growth approach focused on value investing with low portfolio turnover, combining equity positions with conservative fixed-income allocations and occasional foreign exposure.

Active portfolio management Tax-loss harvesting
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Daniel B

Series 63, Series 66

Newberg, OR

BMA Advisors, LLC

Daniel Burns is a financial advisor at BMA Advisors, LLC with 40 years of industry experience. He previously led Burns Capital Investment Advisors, Inc. and The Burns Agency, with extensive experience in life and health insurance sales. BMA Advisors, LLC provides discretionary investment management to individuals, trusts, retirement accounts, corporations, charities, and institutions, focusing on growth and income through publicly traded securities. The firm employs an active, value-disciplined approach using quantitative screening and a proprietary scoring system to identify undervalued investments.

Active portfolio management Options & derivatives strategies
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Lucas N

Series 65

Canby, OR

4:8 Financial

Lucas Navallo Santiago is a financial advisor at 4:8 Financial with a Series 65 designation and one year of industry experience. Prior to joining 4:8 Financial, he worked in various roles including at Metro West Ambulance and Oregon State University. 4:8 Financial provides financial planning, portfolio management, and retirement plan consulting to individuals and qualified plans, focusing on asset allocation and strategic buy-and-hold investment approaches using LPL Financial-sponsored platforms and model portfolios.

General retirement planning College savings (529s, UTMA, etc.) Long-term care insurance
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