Jacob Herrera

Advisor at Merrill — Glendora, CA W Foothill Blvd

Updated today

Credentials

Series 66

Experience

2 years

Location

Glendora, CA 91741

Merrill logo

Merrill

Institution

Total advisors

25,558

Across 3,161 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Jacob Herrera is a Financial Advisor with Merrill Lynch Wealth Management. He works closely with clients to understand their priorities and develop strategies aimed at achieving their financial goals across short, mid, and long term horizons. His services include guidance on general investing, retirement planning, and saving for unexpected events. Jacob also facilitates access to Bank of America specialists in areas such as banking, credit, home financing, and small business solutions.

He holds the Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA) designations. Jacob earned a Bachelor's Degree from the University of Arizona. He offers financial advising services in both English and Spanish.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

General retirement planning Wealth management

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Glendora, CA W Foothill Blvd

115 W Foothill Blvd

Glendora CA 91741

Advisors at this office

1

Most active in

California · Texas

Work history

2 years of industry experience

Bank of America N.A.

2024 - Present • 2 years

Los Angeles, CA

University of Arizona Global Campus

2023 - 2024 • 1 year

Chandler, AZ

Merrill

2022 - Present • 4 years

Los Angeles, CA

A&I Repographics

2021 - 2022 • 1 year

Ontario, CA

Mt San Antonio College

2020 - 2022 • 2 years

Walnut, CA

Citrus College

2018 - 2020 • 2 years

Glendora, CA

Gorman Learning Center

2014 - 2020 • 6 years

Redlands, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Nirav D

Series 65

Pasadena, CA

Qubera Wealth Management

Qubera Wealth Management is a fee-only fiduciary RIA in Pasadena, California, serving clients nationally since 2012. I work mainly with tech executives and professionals who hold RSUs, ESPPs, and concentrated company stock, along with physicians, business owners, and women in tech. The core of the practice is planning around equity compensation and the tax strategy that goes with it: timing vesting and sales, reducing a concentrated position without triggering unnecessary tax, and using tools like exchange funds, oil and gas deductions, QSBS, and Qualified Opportunity Zones where they fit. Portfolios are built with quantitative models and factor-based frameworks, and my own retirement assets are invested in the same strategies I build for clients. I offer hourly planning starting at $350, comprehensive plans from $1,600 to $7,500, and ongoing management on a published fee schedule. No commissions, no product sales. Every client has my direct line, and I sign a fiduciary pledge for each one. Qubera Wealth Management serves individuals, high-net-worth clients, and corporate clients. The firm focuses on strategic asset allocation using Modern Portfolio Theory, primarily employing low-cost index funds and selected individual securities, with global diversification and ongoing portfolio monitoring.

Passive / index investing Concentrated stock management Active portfolio management Private / alternative investments General tax planning Sales Professional Engineering Professional Technology Professional Entertainment Industry Doctor or Medical Professional

Louis G

CFP®

Montclair, CA

Moonshot Planning LLC

Hi, I'm Louis Guajardo. I’m the founder of Moonshot Planning, a financial planning firm built specifically for creators, freelancers, and self-employed professionals - the people traditional finance tends to overlook. My journey started when I saw firsthand how the industry dismissed talented creators who didn’t fit the usual model. I watched a young creator making more than many people twice her age, yet she had no retirement plan, no tax strategy, and no financial roadmap. When I asked how we could help her, I was told to just ignore her. That stuck with me. After passing my CFP® exam and launching my own firm, Brighter Days Planning, I realized I’d built something safe and predictable - like everyone else. But when that same creator came back, signed up, and started referring her friends after we built her plan, everything changed. I realized this wasn’t just a niche; this was the entire point. So I burned it down and rebuilt, and that’s how Moonshot Planning was born. Today, I’m committed to serving the creators, freelancers, and self-employed people that the rest of the industry has overlooked, helping them build personalized financial plans that actually fit their lives and careers. Outside of work, I stay active and creative. I train in jiu-jitsu and boxing, skateboard, draw, and listen to music, all of which help me stay balanced, focused, and energized both personally and professionally.

General tax planning Income planning Tax strategies for small businesses Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Self-Employed Entertainment Industry Independent Contractor Young Professionals HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
user avatar

Kathleen P

Series 7, Series 66

West Covina, CA

Stirlingshire Investments

Kathleen Phan is a financial advisor with Stirlingshire Investments, holding Series 7 and Series 66 licenses and bringing 23 years of industry experience. Her prior roles include positions at LPL Financial LLC and National Planning Corporation. She also sells variable annuities through RetireOne Investment Services LLC. Stirlingshire RIA LLC provides discretionary portfolio management to individuals, trusts, and other entities, serving both non-high-net-worth and high-net-worth clients. The firm employs a diverse investment approach combining quantitative, fundamental, technical, and modern portfolio theory analyses and offers access to a wide range of investment types, including mutual funds, ETFs, fixed income, REITs, private placements, and alternative vehicles.

Options & derivatives strategies Active portfolio management Private / alternative investments Annuities General retirement planning Self-Employed
user avatar

Jarret R

ChFC®, Series 63, Series 66

San Dimas, CA

LPL Financial

Jarret Rodriguez Conklin is a financial advisor at LPL Financial with over 21 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 66 licenses. His prior experience includes roles at Wells Fargo Clearing, Wells Fargo Advisors LLC, Banc of America Investment Services, Inc., and Morgan Stanley DW Inc. Conklin is also involved with Lion Street Private Capital Group and W&S Financial Group Distributors in capacities related to non-variable insurance. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a wide range of advisory and brokerage services, including financial planning and access to model portfolios and third-party asset management.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive

Prabhjit M

Series 66, Series 7

San Dimas, CA

OSAIC

Prab Marwah spent a decade in startup growth marketing before becoming a financial advisor — which means he has strong opinions about burn and churn rates, a soft spot for founders, and a firsthand understanding of what it's like to be great at your job and still feel completely lost when it comes to your money. He works at RYSE Financial, a firm his mother Opinder founded in Southern California. It's a small, relationship-first practice that works with high earners in tech and healthcare, business owners, and solopreneurs — people with real income, real complexity, and not nearly enough hours in the day to figure out what to actually do with it. He takes the work seriously. Himself, a little less so. Outside the office, you'll find him deep in a golf round he definitely could've played better, rewatching an anime he's already seen twice, or rekindling his love for music and DJing. He's based in Los Angeles and works with clients both virtually and in-person. Securities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. Osaic Wealth is separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth. Osaic Wealth does not provide tax or legal advice. Osaic Wealth, Inc. is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base that includes individual investors, pension plans, corporations, and charitable organizations. The firm utilizes a range of investment tools and platforms to provide advisory and brokerage services through a large network of financial advisers.

Wealth management General tax planning General retirement planning Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Founder/Business Owner Technology Professional Doctor or Medical Professional Mid-Career Professionals HENRY (High Earners, Not Rich Yet) Young Professionals
user avatar

Ryan M

CFP®, Series 66

Pasadena, CA

Derive Wealth

Ryan Miyamoto is a CFP® with 21 years of industry experience and currently operates as the sole advisor at Derive Wealth in Pasadena, CA. His prior work includes a two-year tenure at StashClass LLC before focusing on Derive Wealth since 2016. Derive Wealth provides financial planning and portfolio management services to individuals, families, high-net-worth clients, and small businesses. The firm employs a Core + Satellite investment approach using low-cost indexed funds and targeted satellite holdings, with a billing model based on fixed advisory fees rather than asset-based percentages.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning
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