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Jacob Roderick Watson

Advisor at Innovia Wealth, LLC — Grand Rapids, MI

Updated today

Credentials

CFP®, Series 63

Experience

4 years

Location

Grand Rapids, MI 49503

Innovia Wealth, LLC logo

Innovia Wealth, LLC

Multi-team

Total advisors

18

Clients per advisor

40 Low

Avg AUM per client

$3,865,403 Very High

HNW client ratio

49% Very High

About

Jacob Watson is a CFP® with three years of industry experience, currently serving as a financial advisor at Innovia Wealth, LLC in Grand Rapids, MI. He previously worked at Oxford Financial Group, Ltd from 2005 to 2021. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, providing discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm employs a customized, diversified investment approach that incorporates fundamental, technical, quantitative, and efficient-market analysis.

Client services

Based on Innovia Wealth, LLC

Financial planning Portfolio management Pension consulting Business and tax consulting

Expertise

Based on Innovia Wealth, LLC

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments

Occupation focus

Based on Innovia Wealth, LLC

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning flat/project-based fees typically do not exceed $75,000; fees negotiable.

Percentage

$0 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.90% $5,000,001 - $10,000,000: 0.60% $10,000,001 - $25,000,000: 0.50% $25,000,001 - $50,000,000: 0.45% $50,000,001 - $100,000,000: 0.40% Above $100,000,001+: 0.35%

Project-based

Financial planning hourly fees up to $1,000/hour.

Performance-based

Performance-based fees up to 15% carried interest on private fund investments for qualified clients; up to 10% performance allocation for institutional/fund-of-funds investors.

Subscriptions

Family Office Services charged monthly; fees negotiable and may be in addition to investment management fees.

Other

Account minimum: $1,000,000 Fee-only: Financial planning hourly fees up to $1,000/hour; flat/project-based fees typically do not exceed $75,000; fees negotiable.

Location

Grand Rapids, MI

171 Monroe Ave. NW, Suite 800

Grand Rapids MI 49503

Advisors at this office

18

Most active in

Arizona · Colorado · Florida · Indiana · Michigan · Minnesota · Ohio · Texas

Work history

4 years of industry experience

Innovia Wealth, LLC (formerly Strategies Wealth Advisors, LLC)

2023 - Present • 3 years

Grand Rapids, MI

Strategies Wealth Advisors, LLC

2022 - 2023 • 1 year

Grand Rapids, MI

Strategies Wealth Advisors, LLC

2021 - 2022 • 1 year

Grand Rapids, MI

Oxford Financial Group, Ltd

2005 - 2021 • 16 years

Grand Rapids, MI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Ryan J

CFP®, Series 65

Grand Rapids, MI

XYPN Sapphire

Ryan Johnson is the founder of Hundred Financial Planning, where he works with high-earning individuals and families to bring more clarity, intentionality, and confidence to their financial lives. His approach goes beyond investments, helping clients navigate the intersection of money, career, family, and long-term decision making with practical, personalized guidance on everything from taxes, benefits, investments, and more. Ryan is passionate about simplifying complex financial topics and regularly shares educational content online focused on helping people make smarter decisions with their money. Outside of work, he enjoys strength training, golf, reading, and spending time with his wife and children in West Michigan.

Inherited wealth College savings (529s, UTMA, etc.) Roth conversion strategy RSUs / ISOs / NSOs Early retirement planning Technology Professional Doctor or Medical Professional Self-Employed Attorney Executive HENRY (High Earners, Not Rich Yet) Young Professionals Mid-Career Professionals

Brandon T

Series 7, Series 66

Grand Rapids, MI

Ameriprise

My job is to make personal finances boring. I'm not in the game of the newest and greatest ideas. I target results and proven time tested ways of doing it. My job is to be your personal trainer for finances. Not only giving guidance but behavioral help on how to truly make lasting impacts.

General retirement planning General tax planning Life insurance needs analysis General estate planning guidance Debt management Approaching retirement
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Thaddeus P

CFP®, Series 63, Series 65

Grand Rapids, MI

Advance Wealth Management Service, LLC

Thaddeus Phelps is a CFP® professional with 28 years of experience in the financial services industry. He has worked at Advance Wealth Management Service, LLC since 2019 and previously spent 14 years with Ameriprise Financial Services, Inc. In addition to his advisory work, Phelps owns a tax preparation business and an accounting support service, and he serves in fiduciary roles such as trustee and executor. Advance Wealth Management Service, LLC provides investment advisory and financial planning services primarily to individuals, high-net-worth clients, trusts, estates, and business entities. The firm offers discretionary investment management through a wrap asset management program and emphasizes an individualized approach with asset allocation supported by fundamental, sector, and technical analysis, including risk management strategies such as put options and conservative cash instruments.

College savings (529s, UTMA, etc.) Charitable giving & philanthropy General estate planning guidance General tax planning Options & derivatives strategies
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Jason G

Series 63, Series 66

Kentwood, MI

RAPIDS FINANCIAL LLC

Jason Goosen is a financial advisor at Rapids Financial LLC with seven years of industry experience. He holds Series 63 and Series 66 licenses and has worked previously at Mutual Advisors, LLC, Eagle Strategies, and New York Life Insurance Company. Outside of his advisory role, he is a staff accountant at Brohl Tax & Accounting, PLLC, and a licensed insurance agent. Rapids Financial is a state-registered investment adviser offering discretionary wealth management and financial planning to individuals and high-net-worth clients. The firm uses a fundamental analysis approach to construct diversified portfolios primarily with low-cost mutual funds and ETFs, and it sponsors a wrap-fee program that consolidates transaction costs into a single asset-based fee.

Wealth management

Jordan L

CFP®

Wyoming, MI

True Wealth Retirement Partners, LLC

How much can we safely spend? When should we take Social Security? How do we minimize taxes on everything we've saved? If questions like these keep you up at night, you're not alone. You've spent decades building wealth—now you need a plan to turn it into income that lasts. I specialize in tax-smart retirement income planning for families in-or-near retirement: Roth conversions, Social Security timing, pension decisions, and investing built for distribution—because retirement requires a different playbook than accumulation. How would we work together? It starts with a free Retirement Clarity Call where we dig into your situation and confirm we're a good fit. From there, we'll schedule a Blueprint Meeting where I'll walk you through your key challenges, opportunities, and a recommended strategy tailored to your retirement goals. You'll walk away with real clarity on how to lower your taxes, optimize your income, and retire with confidence—whether we end up working together or not. Tell me about your flat-fee membership model? Most advisors charge 1% of your assets—on a $2M portfolio, that's $20,000/year. I charge a flat $400/month for comprehensive planning, plus an optional 0.49% if you'd like us to manage investments. We start with planning first, and there is no requirement to move your assets to begin working together. No pressure. No hard sell. We're looking for long-term relationships, not transactions. If we're not the right fit, I'll gladly point you toward someone who is.

General retirement planning Retirement income strategy Income planning General tax planning Baby Boomers (Born 1946-1964)
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Robert B

Series 63, Series 65

Grand Rapids, MI

Robert Charles Capital Management

Robert Boylen is the sole advisor at Robert Charles Capital Management in Grand Rapids, MI, holding Series 63 and Series 65 licenses with 13 years of industry experience. He has managed at Robert Charles Capital Management since 2016. Robert Charles Capital Management provides discretionary investment management, financial planning, and consulting to individuals, pension and profit-sharing plans, charitable organizations, corporations, and pooled investment vehicles. The firm employs a targeted asset allocation approach using individual securities, ETFs, and index funds, integrating fundamental, technical, and qualitative analysis to manage accounts on a discretionary basis.

Wealth management General estate planning guidance General tax planning Retirement income strategy Cash flow / budgeting Founder/Business Owner Retired
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