Jeffery Price
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Southlake, TX 76092
Credentials
Series 63, Series 65
Industry experience
33 years
Jeffery Price is a Wealth Management Advisor with Merrill Lynch Wealth Management, where he has been a member since 1995. At Price & Associates, he works closely with clients to prepare them for key life transitions by developing thoughtful, goals-based financial strategies. He prioritizes understanding what matters to clients and building ongoing, trusted relationships. His advisory approach includes holistic wealth management and coordination with other professionals such as CPAs and attorneys to optimize clients' overall financial picture.
Jeffery specializes in areas including college education planning, corporate executive services, divorce transition planning, family wealth management strategies, services for endowments, foundations, and non-profits, legacy planning, liquidity management, philanthropic planning, portfolio management services, and tax minimization. Price & Associates was ranked number one in Texas - North (High Net Worth) on the Forbes Best-in-State Wealth Management Teams list in 2026.
He holds a Bachelor's Degree from Baylor University and carries professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). Jeffery is an active member of Baylor University Alumni Association, Fiji Alumni - Kappa Chapter, and Valley Creek Church. His community involvement includes six years on the Town Council and one term as Mayor for the Town of Hickory Creek, serving on the Southern Denton County Neighbor to Neighbor Board as a founding member and chairman, and participating on the Baylor University Parent Board. In his personal time, he enjoys basketball, cooking, football, hunting, spending time with his family, and traveling.
Based on Merrill
$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)
Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated
601 State St
Southlake, TX 76092
Texas
Bank of America,N.A.
2011 - Present (15 years)
Merrill
1995 - Present (31 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
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