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Jeffrey Kim Lorenz

Advisor at Advisory Alpha, LLC — Rocklin, CA

Updated today

Credentials

Series 63, Series 65

Experience

28 years

Location

Rocklin, CA 95765

Advisory Alpha, LLC logo

Advisory Alpha, LLC

Multi-team

Total advisors

66

Across 22 offices

Clients per advisor

133 Very High

Avg AUM per client

$269,985 Very Low

HNW client ratio

5% Very Low

About

Jeffrey Lorenz is a financial advisor with Advisory Alpha, LLC, holding Series 63 and Series 65 licenses and 27 years of industry experience. He has worked at Advisory Alpha since 2021 and previously held roles at Mutual Advisors, LLC and Mutual Securities, Inc. He is also president of 401 Financial, where he is involved in insurance product sales. Advisory Alpha serves a broad retail client base, including individual and high-net-worth investors, and offers portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other registered investment advisors and employs a diverse range of managed portfolio strategies.

Client services

Based on Advisory Alpha, LLC

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Based on Advisory Alpha, LLC

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing

Occupation focus

Based on Advisory Alpha, LLC

Founder/Business Owner Retired

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Fee options

Fixed

Fixed fees generally range from $1,000 to $10,000 for financial planning and specialty solutions; negotiable.

Percentage

0.10% to 1.70% depending on services provided; fees negotiable and disclosed in advisory agreement

Project-based

Hourly fees between $50 and $400 per hour for certain specialty solutions and financial planning.

Other

Minimum fee: Minimum annual fee may be implemented or waived at discretion of investment advisor representative; disclosed in advisory agreement. Fee-only: Financial planning and specialty solutions may be charged hourly ($50 to $400 per hour) or fixed fees ($1,000 to $10,000), negotiable and disclosed in advisory agreement.

Location

See office

Rocklin, CA

5701 Lonetree Blvd. #219

Rocklin CA 95765

Advisors at this office

2

Most active in

California

Work history

28 years of industry experience

Advisory Alpha, LLC

2021 - Present • 5 years

Holland, MI

Mutual Advisors, LLC

2016 - 2021 • 5 years

Casper, WY

Mutual Securities, Inc.

2016 - 2021 • 5 years

Camarillo, CA

401 Financial

2011 - Present • 15 years

Rocklin, CA

Addison Avenue Financial Partners, Llc

2006 - 2011 • 5 years

CA

CUSO Financial Services, L.P.

2005 - 2006 • 1 year

Roseville, CA

Pension Planners Securities, Inc.

2005 - 2005 • 1 year

Roseville, CA

Securities America Advisors, Inc.

2001 - 2002 • 1 year

Sacramento, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Eli Y

CFP®

Rocklin, CA

Fiduciary Financial Advisors

I am an independent 'Fee-Only' financial planner and advisor. I am a fiduciary focused on giving objective, holistic, and comprehensive financial advice. I also work with individuals helping to navigate whatever stage of life you are in, from building wealth all the way to preserving what you’ve already worked hard to build. My background is in finance and financial planning. After receiving my Bachelor of Science degree from Sacramento State's Financial Planning program, I continued to advance my financial planning and advisory experience and knowledge by obtaining various credentials, including the CERTIFIED FINANCIAL PLANNER® marks, also known as the CFP® marks. This noteworthy designation is generally considered to be the 'Gold Standard' in financial planning. With my prior firm, I was responsible for creating many of the most complex financial plans. Additionally, I was on the firm's Investment Committee, playing a role in the direction of the various portfolio allocations and recommendations that were used for clients. I also provide outsourced financial planning services for other advisors through Foundation Financial Planning. In doing this work, I continue to improve and hone my planning skills by gaining valuable insight into how financial plans are done with a firm that specializes in doing plans for all sorts of advisors. I currently reside in Rocklin CA, with my wife and young growing family. In my free time, I enjoy spending time with my family, exploring the outdoors, BBQing, and tinkering with things around the house.

Roth conversion strategy General retirement planning Social Security optimization Factor investing / smart beta General tax planning Government Employee Sales Professional Self-Employed Retired Approaching retirement Mid-Career Professionals Christian Faith Based
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Elizabeth D

Series 66

Roseville, CA

Ameritas Advisory Services, LLC

Elizabeth Daffner is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 66 designation and 17 years of industry experience. She has worked at Ameritas Advisory Services since 2021 and has held roles with related Ameritas entities as well as Capstone Financial Group and Diligence Wealth Management, LLC. Outside of her advisory work, she is a member of the National Reined Cow Horse Association. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients through a network of Investment Adviser Representatives. The firm offers a variety of managed account programs and fee-based management of variable annuity and universal life subaccounts, with portfolio support from its Investment Committee and third-party partners.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
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Ryan D

Series 63, Series 65

Loomis, CA

JC Financial Services

Ryan Demartini is the sole advisor at JC Financial Services, an independent firm based in Loomis, CA. He holds Series 63 and Series 65 licenses and has 10 years of industry experience. In addition to his advisory role, Demartini provides bookkeeping and tax preparation services through his separate business, JC Bookkeeping. JC Financial Services serves individual investors and small businesses with financial planning, investment management, and retirement plan services. The firm focuses on passive portfolio construction using index mutual funds and ETFs, incorporates third-party managers when appropriate, and offers ongoing planning with periodic reviews. Its affiliation with an in-house bookkeeping and tax practice supports integrated client services and employer retirement plan education.

College savings (529s, UTMA, etc.) Cash flow / budgeting
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Blake F

Series 65

Citrus Heights, CA

Fiduciary Wealth Partners

Blake Fischer is a financial advisor with Fiduciary Wealth Partners in Citrus Heights, CA. He holds a Series 65 designation and has six years of experience with Fiduciary Wealth Partners. Outside of his advisory role, he works as a financial program manager at Pacific Gas & Electric, providing financial analysis to Electric Operations leaders. Fiduciary Wealth Partners offers customized investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, small businesses, charitable organizations, and pension/profit-sharing plans. The firm employs an asset-allocation driven investment process informed by macroeconomic analysis and valuation, with an emphasis on cost-effectiveness and ongoing portfolio monitoring.

General retirement planning Founder/Business Owner Young Professionals
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Tristan P

Series 65

Rocklin, CA

Sow and Reap Financial LLC

Tristan Payne is a financial advisor at Sow and Reap Financial LLC with one year of industry experience. He holds a Series 65 designation and previously worked at Finisar Corp for nine years. Sow and Reap Financial LLC provides advisory services to individual clients, including both non‑high‑net‑worth and high‑net‑worth individuals, through discretionary investment management and project‑based financial planning. The firm emphasizes asset-allocation strategies using no‑load mutual funds and ETFs, with a focus on passive management, long-term equity holdings, and tax-aware portfolio rebalancing.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Retirement income strategy
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James S

Series 63, Series 65

Roseville, CA

Covered Edge Asset Management, LLC

James Schroeder is the sole advisor at Covered Edge Asset Management, LLC in Roseville, CA, holding Series 63 and Series 65 designations with 15 years of industry experience. He has been with Covered Edge Asset Management since its founding in 2011. Covered Edge Asset Management provides discretionary portfolio management to individuals, high-net-worth clients, and business owners, creating personalized Investment Policy Statements based on clients’ goals, income, tax situations, and risk tolerance. The firm integrates charting, fundamental and technical analysis, and employs a range of strategies including long-term investing, active trading, options writing, and short sales, with performance-based fee arrangements available for qualified investors.

Options & derivatives strategies Active portfolio management
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