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Jeffrey Martin Leonard

Advisor at Bay Colony Advisors — Melbourne, FL

Updated today

Credentials

CFP®, Series 65

Experience

17 years

Location

Melbourne, FL 32940

Bay Colony Advisors logo

Bay Colony Advisors

Team

Total advisors

29

Across 17 offices

Clients per advisor

91 High

Avg AUM per client

$525,100 Low

HNW client ratio

33% Typical

About

Jeffrey Leonard is a CFP® professional with 17 years of experience in financial advisory. He is currently with Bay Colony Advisors and has prior experience at Seniors Financial Planning Asset Management, LLC, where he served as managing principal. Leonard also holds a role as an insurance agent and is involved in commercial real estate through Chaney Properties, LLC. Bay Colony Advisors provides comprehensive financial planning and portfolio management services to individual investors, high-net-worth families, trusts, retirement plans, and institutional clients. The firm integrates fundamental analysis and a long-term investment approach with access to model portfolios and third-party sub-advisers, while offering family-office and concierge services alongside institutional retirement fiduciary solutions.

Client services

Based on Bay Colony Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Bay Colony Advisors

Private / alternative investments Concentrated stock management Annuities Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Bay Colony Advisors

Founder/Business Owner Executive

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Fee options

Fixed

$1,500 to $100,000 fixed engagement fees for financial planning and consulting services

Percentage

$0+: 0.65% to 1.85% annually (negotiable within range, tiered or flat fee possible) $0+: 0.25% annually on assets managed in BCA Model Portfolios $0+: 0.20% to 1.00% annually for retirement plan advisory fees based on plan assets (flat fee alternative $4,000-$50,000)

Project-based

$150 to $500 per hour for financial planning and consulting services

Other

Account minimum: $250,000

Location

See office

Melbourne, FL

2955 Pineda Plaza Way, Suite 126

Melbourne FL 32940

Advisors at this office

1

Most active in

Florida · Texas

Work history

17 years of industry experience

VestGen Advisors, LLC.

2026 - Present • 1 year

Chicago, IL

BAY COLONY ADVISORY GROUP d/b/a BAY COLONY ADVISORS

2021 - Present • 5 years

Melbourne, FL

BAY COLONY ADVISORY GROUP d/b/a BAY COLONY ADVISORS

2018 - 2018 • 1 year

Concord, MA

Seniors Financial Planning Asset Management, Llc

2008 - 2021 • 13 years

Melbourne, FL

Seniors Financial Planning Inc. Insurance Agency

2007 - 2021 • 14 years

Melbourne, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Eva V

Series 63, Series 65, Series 24, RICP®

Merritt Island, FL

Stirlingshire Investments

Eva Valentine is a financial advisor at Stirlingshire Investments with 31 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at firms including The Prudential Insurance Company of America, Ameriprise Financial Services Inc, and JP Turner & Co Capital Management LLC. Stirlingshire RIA LLC provides discretionary portfolio management to individuals, trusts, and other entities, serving both non‑HNW and high‑net‑worth clients. The firm employs a range of investment approaches, including quantitative, fundamental, and technical analysis, and offers access to diverse investment types through model strategies available on the Advyzon marketplace.

General retirement planning Social Security optimization Medicare planning Roth conversion strategy Cross-border / expatriate tax planning Executive Engineering Professional Educators, Teachers, and Academics Founder/Business Owner Approaching retirement Established Professionals Retired
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Penny D

CFP®, Series 63, Series 65

Indian Harbour Beach, FL

Financial Planning by Design

Penny Digiovanna is a CFP® professional with nine years of industry experience, currently operating as the sole advisor at Financial Planning by Design. Her prior roles include positions at J.W. Cole Financial, Fidelity Brokerage Services, and Raymond James & Associates. Outside of her advisory work, she owns Wise Penny Consulting LLC, providing non-investment consulting on family governance, financial education, and family transitions such as divorce. Financial Planning by Design is an independent, fee-only firm serving individual and high-net-worth clients through comprehensive financial planning and discretionary investment management. The firm employs a blend of passive and active strategies based on Modern Portfolio Theory and offers tailored planning across various financial areas, including retirement, tax, and estate considerations.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Richard G

CFP®, ChFC®

Melbourne, FL

Financial Analytics, LLC

Richard Greenhill is a CFP® and ChFC® with 20 years of experience in the financial industry. He is the sole advisor at Financial Analytics, LLC, an independent firm based in Melbourne, FL. Since 2010, he has also been affiliated with American Equity Investment Corporation. Outside of his advisory work, he serves as a bookkeeper for a homeowner association. Financial Analytics, LLC provides financial planning and investment supervisory services to individual clients, focusing on personalized planning and portfolio management under CFP Board practice standards. The firm manages approximately $5.8 million in assets across about 15 client relationships, employing a collaborative, non-discretionary approach to advisory services.

General retirement planning
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Milo Z

CFP®, Series 63, Series 65

Indialantic, FL

Zonka & Associates, Inc.

Milo Zonka is a CFP®-credentialed financial advisor with over 21 years of industry experience. She is principal at Zonka & Associates, Inc., an independent advisory firm based in Indialantic, Florida. In addition to her advisory role, she is involved in aviation-related businesses including real estate development and aerospace manufacturing. Zonka & Associates provides investment advisory services to individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and business entities. The firm offers tailored portfolio management, financial planning, and pension consulting, with a specific focus on retirement plans and institutional clients.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Luis S

CFA®, Series 65

Melbourne, FL

LVS Advisory LLC

Luis Sanchez is a CFA® charterholder and Series 65 licensee with seven years of industry experience. He is the principal advisor at LVS Advisory LLC and also serves as Managing Partner and 50% owner of Greater Wealth LLC, a wealth management firm founded in 2023. His roles include investment decision-making and client relationship management across both firms. LVS Advisory provides discretionary investment management primarily through separately managed accounts, serving individuals, trusts, family offices, corporations, and employee benefit plans. The firm’s investment approach combines value and growth strategies with a focus on long-term capital preservation, utilizing a broad range of securities including equities, fixed income, convertibles, structured instruments, and derivatives.

Active portfolio management Options & derivatives strategies Real estate investing Private / alternative investments
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Desiree K

CFP®, ChFC®

Satellite Beach, FL

Kaul Financial Solutions

Desiree Kaul is the founder of Kaul Financial Solutions and holds the CFP® and ChFC® designations. She has two years of industry experience, with prior roles at Plancorp, LLC and MainStreet Financial Planning, Inc. Kaul also serves as a course facilitator at The American College of Financial Services and as an instructor for the CERTIFIED FINANCIAL PLANNER® certification program through Dalton Education, LLC. Kaul Financial Solutions provides project-based financial planning and tax preparation services to individuals, sole proprietors, and small businesses. The firm generally favors passive investment strategies based on Modern Portfolio Theory, offering recommendations implemented at the client’s direction without ongoing portfolio management.

General retirement planning General tax planning
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