Jen Ashley Swindler

Advisor at Money Illustrated Advisory Services — Bluffdale, UT

Updated today

Credentials

CFP®, CDFA®

Experience

4 years

Location

Bluffdale, UT

Money Illustrated Advisory Services logo

Money Illustrated Advisory Services

Independent

Total advisors

1

Clients per advisor

16 Typical

Avg AUM per client

$282,124 Low

HNW client ratio

25% Typical

About

Hi! I’m Jen, fellow human and creator of Money Illustrated. I'm so grateful you're here!

My journey into financial planning began while I was working as a self-employed artist & graphic designer; learning to manage my own finances and variable freelance income is what sparked my interest in understanding money better. This quickly became more than a side hobby, and eventually resulted in my making a career change to pursue an undergraduate degree in financial planning. I later went on to complete a graduate degree in Financial Planning & Analytics. In addition, I obtained the Certified Financial Planner (CFP®) designation, am an Accredited Financial Counselor (AFC®), and a Certified Divorce Financial Analyst (CDFA®).

As a free-spirited, artsy feminist working in the financial planning industry over the years, I never quite fit into the old-school, male-dominated industry (very much in need of diversity and new perspectives). Eventually, I decided I needed to create the space I was searching for. I started Money Illustrated with the hope that I could bring my two worlds of art and financial planning together in order to create something different—an inclusive, progressive, and innovative approach that's both creative and human-centered. My goal is to always act in clients' best interest, while guiding toward financial success and educating on the intricacies of their financial situations. Overall, I want to help others feel empowered to live their dream lives.

No matter what your financial background looks like, I’m here to offer a judgment-free approach that meets you where you are. Financial planning is a tool to help you build a life that feels like your own, focusing on your values, supporting your relationships, and prioritizing what truly matters most to you.

Outside of personal finance, I love to hike in the nearby Rockies, tend to my plants, practice yoga, and paint. I live near Salt Lake City, Utah, with my wonderful partner, an exuberant dog, and two cuddly old cats.

Client services

Based on Money Illustrated Advisory Services

Financial planning Portfolio management

Expertise

Equity Recipients (RS/RSU, SOP, ESPP)

Occupation focus

Artists or Creative

Demographic focus

LGBTQIA Gen Y/Millennials (Born 1980-1995)

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

AUM

0.75%

Hourly

$200

Monthly

$250+

Other

Fees begin at $250/month for an individual and $350/month for a couple. Fees increase based on complexity.

Location

Bluffdale, UT

Bluffdale UT

Advisors at this office

1

Most active in

Texas · Utah

Work history

4 years of industry experience

Money Illustrated, LLC

2024 - Present • 2 years

Bluffdale, UT

Vincere Wealth Management, LLC

2022 - 2024 • 2 years

Bluffdale, UT

Facet Wealth

2020 - 2022 • 2 years

Baltimore, MD

Albion Financial Group

2019 - 2020 • 1 year

Salt Lake City, UT

Integrated Financial Group

2019 - 2019 • 1 year

South Jordan, UT

Utah Valley University

2015 - 2019 • 4 years

Orem, UT

Kelly Education

2015 - 2016 • 1 year

Provo, UT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Chad B

Series 63, Series 66

Sandy, UT

Harvest Lane Investment Partners, Llc.

I'm Chad Butler, founder of Harvest Lane Investment Partners LLC, a fee-only fiduciary firm in Sandy, Utah. My clients pay me directly. Nobody else does. I spent my career on the institutional side of the business, at Fidelity, John Hancock, Voya and Transamerica, then served as Chief Market Strategist and Investment Officer at Global Retirement Partners. I started Harvest Lane to bring that discipline to individual families. I work with attorneys and law-firm partners, airline pilots, families planning across generations, and people handling an inheritance, a settlement or the sale of a business. I also give second opinions on portfolios people already own. We can meet in Sandy or by video.

Wealth management Inherited wealth Concentrated stock management Liquidity event planning Multi-generational wealth transfer Founder/Business Owner Attorney Airline Pilot Doctor or Medical Professional Established Professionals Approaching retirement
user avatar

Alan F

CFP®, CRPC®, Series 7, Series 66

Midvale, UT

Everspire

Alan Faerber is a CFP® professional with 17 years of experience in the financial services industry. He currently serves as a Senior Financial Planner at TomiPlan and previously worked at Charles Schwab, TD Ameritrade Investment Management, and Scottrade. TomiPlan is a financial planning firm that guides consumers through the planning process without offering securities or financial products.

General retirement planning Retirement income strategy Income planning Social Security optimization Medicare planning

Roy J

CFP®, Series 63, Series 66

Midvale, UT

Everspire

Roy Jones is a CFP® professional and MBA with a Graduate Certificate in Financial Planning. With 26 years of financial services experience, he serves as CEO of Everspire and its affiliated firms, MHL Investments, E6 Portfolios, and TomiPlan. Everspire is an SEC-registered investment adviser with more than $289 million in discretionary assets under management. The firm serves individuals, families, businesses, charitable organizations, and retirement plans through a dedicated-advisor model centered on goals- and cash-flow-based financial planning. Everspire’s investment philosophy integrates low-cost, globally diversified core portfolios, daily tax-loss harvesting capabilities, and tax-aware alternative strategies designed to support each client’s broader financial plan.

Private / alternative investments Wealth management Tax-loss harvesting Factor investing / smart beta Concentrated stock management Self-Employed Founder/Business Owner Engineering Professional Scientific Professional Educators, Teachers, and Academics Established Professionals Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
user avatar

Riley H

CFP®, Series 65

Lehi, UT

Tech Wealth, LLC

Riley Hale is a CFP® and Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at Tech Wealth, LLC, where he has worked since 2019. Prior to founding Tech Wealth, he held roles at Amicus Financial Advisors, Zions Wealth Management, and Canopy Tax. Outside of advising, he has experience in tax assistance services and has worked with BYU Soccer Camp and Utah Valley University. Tech Wealth, LLC primarily serves individuals and families, including employees of technology companies, high-net-worth individuals, and small businesses. The firm provides financial planning and wealth management with a focus on equity compensation, tax and retirement planning, and estate support, employing a Modern Portfolio Theory approach using low-cost, globally diversified index ETFs and mutual funds.

Equity Recipients (RS/RSU, SOP, ESPP) Tax strategies for small businesses General retirement planning Tax-loss harvesting College savings (529s, UTMA, etc.) Technology Professional Founder/Business Owner
user avatar

Branden V

Series 63, Series 65

Salt Lake City, UT

Steward Financial Services, LLC

Branden Vernon is a financial advisor at Steward Financial Services, LLC in Salt Lake City, UT, with 18 years of industry experience. He holds Series 63 and Series 65 designations and has been with Steward Financial Services since 2010. In addition to his advisory role, Vernon is a licensed insurance agent involved in insurance product sales. Steward Financial Services serves individuals, trusts, charities, business entities, and pension plans with fee-based portfolio management, financial planning, and pension consulting. The firm employs a mix of tactical allocation and passive strategies across a broad range of instruments and offers an active pension consulting practice that includes benchmarking, monitoring third-party providers, and participant education under the Pension Protection Act.

Retirement income strategy Income planning Active portfolio management Founder/Business Owner Retired
user avatar

Jaron P

CFP®, Series 63, Series 65

Salt Lake City, UT

JHP Planning, LLC

Jaron Poulson is a CFP® professional with 25 years of industry experience. He is the sole advisor at JHP Planning, LLC, an independent firm he founded after nearly a decade at Commonwealth Financial Network and previous roles at Mass Mutual Investors Services and other firms. JHP Planning, LLC provides investment advisory and financial planning services to individuals, high-net-worth clients, and pension or profit-sharing plans. The firm utilizes model allocations and third-party strategist portfolios, focusing on modern portfolio theory and quantitative analysis, and offers estate-planning services through a third-party provider.

General estate planning guidance Annuities Income planning
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)