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Jerry Lee Parrish

Advisor at JLP Investments — Jacksonville, FL

Updated today

Credentials

Series 63, Series 65

Experience

21 years

Location

Jacksonville, FL 32258

JLP Investments logo

JLP Investments

Independent

Total advisors

1

Clients per advisor

68 Very High

Avg AUM per client

$142,838 Very Low

HNW client ratio

40% High

About

Jerry Parrish is an independent financial advisor with JLP Investments in Jacksonville, FL, holding Series 63 and Series 65 licenses and having 21 years of industry experience. His career includes roles at Dempsey Lord Smith, LLC, Edward Jones, and Hornor, Townsend & Kent, LLC. He also operates the Parrish Insurance Agency, a licensed insurance producer affiliated with his investment firm. JLP Investments provides fee-based advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and businesses. The firm uses custom portfolio management with a tactical allocation approach, employing fundamental, technical, and cyclical analysis, and implements client accounts via monitored third-party managers. The firm's licensed insurance agency status and combined retirement plan consulting and 1031 exchange services further differentiate its offerings.

Client services

Based on JLP Investments

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on JLP Investments

Wealth management Retirement plans for business owners (SEP, solo 401k) Income planning General tax planning Real estate investing

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Fee options

Fixed

1031 exchange services charged either a fixed fee of $2,500 or 0.5% of asset value, negotiable.

Percentage

0.25% - 1.25% per annum, tiered and negotiated based on type, complexity, and account size

Commissions

Insurance products sold by representatives receive typical commissions, separate from advisory fees.

Project-based

Financial planning and additional retirement plan consulting duties charged at $250 per hour.

Location

Jacksonville, FL

12574 Flagler Center Blvd, Ste 101

Jacksonville FL 32258

Advisors at this office

1

Most active in

Florida · Georgia

Work history

21 years of industry experience

Parrish Insurance Agency

2024 - Present • 2 years

Jacksonville, FL

JL Parrish Investments Inc.

2020 - Present • 6 years

Jacksonville, FL

Dempsey Lord Smith, LLC

2009 - 2024 • 15 years

Rome, GA

Edward Jones

2008 - 2009 • 1 year

Hornor, Townsend & Kent, LLC

2008 - 2008 • 1 year

Woodstock, GA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Erin E

Series 63, Series 66

Jacksonville, FL

Independent Advisor Alliance, LLC

Erin Eiras is a Wealth Mamager at InVestra holding Series 63 and Series 66 credentials and bringing 20 years of industry experience. Her firms RIA is Visoinary Square - Independent Advisor Alliance since 2018 and concurrently brokers through LPL Financial since 2012. InVestra serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, providing services such as asset management, financial planning, and retirement plan consulting. The firm utilizes a network model of advisory representatives and combines discretionary and non-discretionary portfolio management with various analytical techniques and technology platforms.

Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management Long-term care insurance Business exit / sale strategy Founder/Business Owner Self-Employed Executive Technology Professional Established Professionals HENRY (High Earners, Not Rich Yet) Women Professionals Women Business Owners Women's Finance
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Mario P

CFP®, Series 66

Jacksonville, FL

Toams Financial

Mario Payne is a CFP® professional with 18 years of industry experience, currently serving as the sole advisor at Toams Financial. Prior to founding Toams Financial in 2019, he worked for Raymond James Financial Services from 2013 to 2019. Outside of advisory services, Mr. Payne is an Independent Insurance Agent and holds minority ownership stakes in several technology and real estate platforms, including Let Bob LLC, a software app focused on investment strategies and trading automation. He is also the author of the book *The Relax Estate - The Relax Investor*. Toams Financial provides discretionary investment management and financial planning to individual and high-net-worth clients, using a mix of fundamental, technical, cyclical, behavioral, and charting analysis in a primarily long-term investment approach. The firm integrates AI-driven products such as the Let Bob AI Powered Momentum ETF (LETB) into client portfolios and manages a notably high client load for a single-advisor practice.

ESG / Sustainable investing
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Grysko J

Series 65

Jacksonville Beach, FL

Ascend Wealth Advisors, LLC

James Grysko is a financial advisor at Ascend Wealth Advisors, LLC with two years of industry experience. He holds a Series 65 designation and previously worked at Swindell Bohn Durden & Phillips PL and PGA TOUR, Inc. Ascend Wealth Advisors provides investment supervisory services primarily to institutional and pooled-plan clients, employing a value-driven, fundamental investment approach that emphasizes companies with strong balance sheets, steady earnings, and dividend histories. The firm also offers investor education seminars and operates under an affiliation with a public accounting firm and a third-party money manager through a fee-sharing arrangement.

Active portfolio management Options & derivatives strategies Founder/Business Owner Retired
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Ulrike B

CFP®

Ponte Vedra Beach, FL

Sapphire Wealth Consulting, Inc.

Ulrike Bittenbinder is a CFP® professional with nine years of industry experience. She has worked at Sapphire Wealth Consulting, Inc. since 2016, with a brief period at Ken Zahn / University of North Florida from 2017 to 2021, and also has experience with Paul A Moir M.D. P.A. from 2012 to 2021. Sapphire Wealth Consulting, Inc. provides investment management, financial planning, and retirement consulting services to individuals, families, high-net-worth clients, and employer-sponsored retirement plans. The firm emphasizes client-specific policy construction and strategic asset allocation, managing both discretionary and non-discretionary accounts with a range of instruments including equities, fixed income, ETFs, private equity, and private credit.

Private / alternative investments Real estate investing Options & derivatives strategies ESG / Sustainable investing
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Jeffrey M

CFP®, Series 63, Series 65

Saint Johns, FL

Create Wealth Financial Planning LLC

Jeffrey Mcdermott is a CFP® professional with 20 years of industry experience, currently serving as the sole advisor at Create Wealth Financial Planning LLC in Saint Johns, FL. His prior experience includes roles at Wealth Mode Financial Planning and TIAA-CREF Individual & Institutional Services. Create Wealth Financial Planning LLC serves individual clients, high-net-worth individuals, and small businesses by providing tailored investment management alongside comprehensive and project-based financial planning. The firm focuses on passive portfolio construction guided by Modern Portfolio Theory, using low-cost index funds and ETFs, and offers subscription-style ongoing planning with a one-year minimum commitment.

General retirement planning College savings (529s, UTMA, etc.) Tax strategies for small businesses Cash flow / budgeting Founder/Business Owner
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Julie B

CFP®, Series 63, Series 65

Ponte Vedra Beach, FL

Ignite Financial LLC

Julie Betoni is a CFP® professional with 24 years of industry experience. She is the principal and sole advisor at Ignite Financial LLC, an independent registered investment adviser, and has previously worked at Ameriprise Financial Services and Raymond James & Associates. Betoni also serves as president and managing member of True North Group, LLC, a non-investment-related business entity. Ignite Financial LLC provides comprehensive financial planning, discretionary investment management, and pension consulting primarily to executives, business owners, and individuals with complex financial situations. The firm uses firm-developed model portfolios and a combination of technical, fundamental, and cyclical analysis within a modern portfolio framework to manage approximately $22 million in discretionary assets.

Executive Founder/Business Owner Approaching retirement Mid-Career Professionals
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