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Jerry Floyd Shirley III

Advisor at Cetera — Troy, AL South Brundidgr Street

Updated today

Credentials

PFS™, Series 63

Experience

28 years

Location

Troy, AL 36081

Cetera logo

Cetera

Institution

Total advisors

10,171

Across 5,095 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Jerry Shirley III is a financial advisor at Cetera with 28 years of industry experience. He holds the PFS™ credential and Series 63 license. He is also president of J.F. Shirley, Inc., a tax preparation and accounting firm, and is involved in executive management of Fourth Floyd LLC, a tiny house trailer manufacturing business. Additionally, he serves on the board of Sav-A-Life Inc., a nonprofit organization. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers discretionary and non-discretionary portfolio management, financial planning, and access to a multi-manager platform with a variety of program options and custodial relationships.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Troy, AL South Brundidgr Street

1223 South Brundidgr Street

Troy AL 36081

Advisors at this office

1

Most active in

Alabama

Work history

28 years of industry experience

Austin P. Steen CPA LLC

2026 - Present • 1 year

Troy, AL

Cetera

2025 - Present • 1 year

Schaumburg, IL

Cetera Wealth Services, LLC

2025 - Present • 1 year

Troy, AL

Fourth Floyd LLC

2024 - Present • 2 years

Troy, AL

Avantax Insurance Services, LLC

2018 - 2025 • 7 years

Troy, AL

J.F. Shirley, Inc.

1999 - Present • 27 years

Troy, AL

Avantax Investment Services, Inc.

1997 - 2025 • 28 years

Troy, AL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Collin M

Series 63

Troy, AL

Benjamin F. Edwards & Company, Inc.

Collin Mccrary is a financial advisor with Benjamin F. Edwards & Company, Inc. He holds a Series 63 designation and has 38 years of industry experience. Prior to joining Benjamin F. Edwards in 2022, he worked at Wells Fargo Clearing and Wells Fargo Advisors LLC for a combined 13 years, and spent 35 years at Cox & Associates, Inc. Outside of his advisory work, he volunteers as a spotter for television announcers during PGA Tour golf events with NBC Sports Golf Operations. Benjamin F. Edwards & Company is an SEC-registered investment adviser and broker-dealer serving a broad client base including individuals, pension plans, charitable organizations, and corporations. The firm offers a range of fee-based wrap programs, financial planning, and investment management consulting, utilizing discretionary and non-discretionary strategies managed internally and through third-party managers.

Private / alternative investments Tax-loss harvesting Passive / index investing Active portfolio management Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Tyson P

Series 63, Series 66

Troy, AL

Benjamin F. Edwards & Company, Inc.

Tyson Pugh is a financial advisor at Benjamin F. Edwards & Company, Inc. with 13 years of industry experience. He holds Series 63 and Series 66 designations and has worked at Benjamin F. Edwards since 2022, following roles at Wells Fargo Clearing Services and American Fidelity Assurance. Outside of his advisory career, he manages a cattle operation in Troy, Alabama. Benjamin F. Edwards & Company is an SEC-registered investment adviser and broker-dealer serving a diverse client base, including individuals, institutions, and charitable organizations. The firm offers a range of investment strategies through discretionary and non-discretionary wrap programs, combining in-house management with third-party models and providing custody, execution, and advisory services.

Private / alternative investments Tax-loss harvesting Passive / index investing Active portfolio management Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
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Ashley C

Series 66

Troy, AL

Benjamin F. Edwards & Company, Inc.

Ashley Chaisson is a financial advisor at Benjamin F. Edwards & Company, Inc. with two years of industry experience. She holds a Series 66 designation and has previously worked with the Pike County Chamber of Commerce and Campus Outreach Birmingham. Outside of advising, she is a barre instructor in Troy, Alabama. Benjamin F. Edwards & Company serves a broad client base including individuals, pension and profit-sharing plans, and charitable organizations. The firm offers fee-based wrap programs, financial planning, and investment management consulting through a range of actively and passively managed strategies monitored by an Investment Strategy Committee.

Private / alternative investments Tax-loss harvesting Passive / index investing Active portfolio management Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Charles C

Series 66

Troy, AL

Benjamin F. Edwards & Company, Inc.

Charles Carson is a financial advisor at Benjamin F. Edwards & Company, Inc. with 12 years of industry experience. He previously worked at Wells Fargo Clearing and Wells Fargo Advisors, LLC. Carson is also the author of a book titled *Made to Multiply*. Benjamin F. Edwards & Company is an SEC-registered investment adviser and broker-dealer serving a diverse client base, including individuals, pension and profit-sharing plans, charitable organizations, and corporations. The firm offers a range of investment strategies and advisory services through fee-based wrap programs and manages assets with both in-house and third-party strategies.

Private / alternative investments Tax-loss harvesting Passive / index investing Active portfolio management Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
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Ian M

Series 66

Troy, AL

Edward Jones

Ian Mc Gaughey is a financial advisor at Edward Jones in Troy, Alabama, holding a Series 66 designation with one year of industry experience. Prior to joining Edward Jones in 2025, he worked at New York Life and has been involved in several entrepreneurial ventures including Tackle Shack Outdoors and J and M Designs Athens, LLC. Outside of his advisory role, he volunteers as a golf coach at Charles Henderson High School. Edward Jones is a full-service wealth management firm serving a broad client base including individuals, institutions, and charitable organizations. The firm offers a range of investment strategies and affiliated products, operating under a fiduciary standard and managing over $1 trillion in assets through a large nationwide network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Walter C

Series 63, Series 66

Troy, AL

Cetera

Walter Cotton Jr. is a financial advisor with Cetera in Troy, Alabama, holding Series 63 and Series 66 credentials and 24 years of industry experience. He previously worked for Avantax Investment Services, Inc., Avantax Insurance Agency, LLC, and Avantax Advisory Services for 11 years. Cotton also serves as treasurer for the nonprofit United Appeal and holds a board position on the Pike County Republican Executive Committee. Cetera Investment Advisers LLC is an SEC-registered adviser serving a broad client base including individuals, retirement plans, corporate and charitable clients, and institutions. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers across various program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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