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Jesse Franklin Goins III

Advisor at Salem Investment Counselors Inc — Winston Salem, NC

Updated today

Credentials

Series 63, Series 65, Series 66

Experience

19 years

Location

Winston Salem, NC 27103

Salem Investment Counselors Inc logo

Salem Investment Counselors Inc

Multi-team

Total advisors

13

Clients per advisor

100 Very High

Avg AUM per client

$2,925,840 Very High

HNW client ratio

46% Very High

About

Jesse Goins is a financial advisor at Salem Investment Counselors Inc with 19 years of industry experience. He holds Series 63, Series 65, and Series 66 licenses and has been with Salem Investment Counselors since 2007. Salem Investment Counselors provides portfolio management and financial planning services to individuals, corporations, retirement and profit-sharing plans, charitable institutions, foundations, and trusts. The firm manages approximately $3.845 billion in assets, focusing on equity-based portfolios complemented by fixed income and alternative investments, and employs a disciplined approach without market timing.

Client services

Based on Salem Investment Counselors Inc

Financial planning Portfolio management

Expertise

Based on Salem Investment Counselors Inc

Real estate investing Private / alternative investments

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Fee options

Fixed

Flat annual fee may be utilized in lieu of percentage of assets under management

Percentage

1% of assets under management per year

Project-based

Location

Winston Salem, NC

480 Shepherd Street

Winston Salem NC 27103

Advisors at this office

13

Most active in

North Carolina

Work history

19 years of industry experience

Salem Investment Counselors, Inc.

2007 - Present • 19 years

Winston-Salem, NC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Kathryn H

Series 65

Winston Salem, NC

Wrenn House Investments LLC

Kathryn Higgins is a Series 65-licensed financial advisor with 10 years of industry experience. She is the sole investment adviser representative at Wrenn House Investments LLC, where she has worked since 2017. In addition to her advisory role, she prepares federal and state tax returns through her accounting firm, K P Higgins CPA PLLC. Wrenn House Investments provides discretionary asset management and investment advice primarily to individuals, high-net-worth individuals, and small business entities. The firm’s investment approach combines cyclical, fundamental, and technical analysis with a focus on long-term holdings, strategic asset allocation, and periodic rebalancing.

Concentrated stock management General retirement planning Tax-loss harvesting

Brandon S

CFP®, EA

Advance, NC

Deliberate Wealth

I’m Brandon Schneider, founder of Deliberate Wealth. After 15+ years in the financial world, I realized that true wealth management shouldn’t be shrouded in jargon or complicated, hidden fees. That’s why I started this firm: to bring honesty and simplicity back to how we plan for the future. My approach is built on a foundation of candid communication and complete transparency. I believe you deserve to know exactly what you’re paying for and why. By stripping away the complexity, I help you focus on the factors that actually matter—investing wisely, managing risk, and keeping your costs low so that more of your money works for you. But at the end of the day, money is just a tool. It exists to serve your life, not the other way around. My goal is to help you enjoy your life today while building a profound legacy that impacts your family and community for generations. I’m not here to manage portfolios in a vacuum; I’m here to partner with you. We’ll take the stress out of financial planning so you can stop worrying about the numbers and start focusing on the people and experiences that bring you joy. I strive to live out this mission daily. Balancing the joys of raising my five young children with the demands of running a business and remaining deeply active in my church and local community, I know the weight of competing priorities. I practice what I preach, ensuring that my own financial planning aligns with the things that truly matter most to me. I invite you to join me in redefining what it means to be wealthy. Let’s make intentional choices that allow you to live well now and leave a lasting legacy.

Wealth management Financial Professional Christian Faith Based HENRY (High Earners, Not Rich Yet) Young Families
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Anne Marie W

CFP®, Series 66

Lewisville, NC

Curated Capital & Planning LLC

Anne Marie Webster is a CFP® and holds a Series 66 license with 16 years of industry experience. She is the principal of Curated Capital & Planning LLC, an independent firm she founded in 2021. Her prior experience includes roles at Lionheart Capital Management LLC, Colhoun, Robins, Davenport & Co., LLC, JT Stratford, LLC, Stephens Inc., and MSI Financial Services, Inc. Curated Capital & Planning LLC provides financial planning and discretionary investment management to individual and high-net-worth clients. The firm emphasizes tailored portfolio management based on Modern Portfolio Theory and fundamental analysis, serving a small client base with personalized investment policies and multiple planning engagement formats.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Retirement withdrawal strategies Mid-Career Professionals
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David M

CFP®

Winston Salem, NC

Mittelman Jones Tax & Wealth

David Mittelman is a CFP® and the sole advisor at Mittelman Jones Tax & Wealth in Winston Salem, NC. He has experience in accounting and tax services through his roles at Mittelman Jones Accounting PLLC and Allan Jones Accounting LLC. Outside of advisory work, he is involved in real estate investing through Appalachian Investment Properties LLC, where he actively manages property investments. Mittelman Jones Tax & Wealth is a fee-only, fiduciary registered investment adviser that combines discretionary investment management with tax preparation, accounting, and financial planning services. The firm serves trusts, business owners, and mass-affluent households with a tax-aware investment approach tailored to individual client goals and risk profiles.

General tax planning College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Retired
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Danny F

Series 63, Series 65

Winston-Salem, NC

Darda Financial

Danny Freeman is the principal advisor at Darda Financial with 7 years of industry experience and holds Series 63 and Series 65 licenses. He has operated Darda Financial Services since 2004. Outside of financial advising, he owns and manages Darda Press, a document preparation and publishing business. Darda Financial offers portfolio management, financial planning, accounting and tax services, life insurance, and business consulting primarily for individual clients, as well as small businesses and non-profits. The firm provides written financial plans, limited consultations, and discretionary management using a blend of fundamental and technical analysis tailored to client objectives and risk tolerance.

Active portfolio management Options & derivatives strategies Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Marshall M

Series 65

Winston-Salem, NC

Soseki Wealth Management, LLC

Marshall Montgomery is the sole advisor at Soseki Wealth Management, LLC in Winston-Salem, NC. He holds a Series 65 credential and has recently transitioned from a seven-year career in the United States Army to financial advising. He currently serves part-time as a Captain in the United States Army Reserve and completed an MBA at Georgetown University. Soseki Wealth Management is a state-registered investment adviser that provides financial planning and investment management services to individuals and families. The firm employs a Modern Portfolio Theory–based approach, utilizing diversified asset allocation primarily through ETFs, bonds, and REITs, with tailored portfolios and quarterly reviews.

Cash flow / budgeting General tax planning Wealth management General estate planning guidance Business succession planning
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