Joel Gervais Chouinard

Advisor at SharpEdge Financial — Southlake, TX

Updated today

Credentials

CFP®, ChFC®

Experience

7 years

Location

Southlake, TX

SharpEdge Financial logo

SharpEdge Financial

Independent

Total advisors

1

Clients per advisor

32 High

Avg AUM per client

$178,125 Low

HNW client ratio

0% Low

About

Before founding SharpEdge Financial, Joel achieved a lifelong dream of playing professional hockey. This unique career path has helped him build the confidence and resiliency needed to launch a financial planning firm. Joel is a CERTIFIED FINANCIAL PLANNER® (CFP®) and helps his clients with a variety of complex financial planning topics.

His specialization in working with young professionals, and especially young attorneys, stems from being married to a former Big Law attorney, now in-house counsel. In fact, prior to his wife, Courtney, leaving Big Law, Joel built a detailed financial plan that gave him and Courtney the confidence they needed to navigate her transition to in-house counsel.

𝗛𝗼𝘄 𝗛𝗲 𝗚𝗼𝘁 𝗛𝗲𝗿𝗲

Joel spent his youth in Quebec, Canada, where he balanced school and hockey up until he was drafted by the Colorado Avalanche in the 2008 NHL Draft. He signed his first professional contract in 2010 and moved to the United States to play for the Avalanche’s affiliate team in Cleveland, OH. This is where he would eventually meet the love of his life, Courtney. Like many professional athletes, his career had highs and lows. To prepare for life after hockey, he pursued a bachelor’s degree during his downtime away from the rink. After playing for seven different teams over nine years, Joel’s last stop was Allen, TX, where he and his family decided to plant roots.

Immediately after hanging up his skates, Joel entered the financial services industry and started selling life and disability insurance. His primary focus was to help his clients protect their wealth. He eventually morphed into a more complete financial planner and started advising his clients on how to build wealth as well as how to protect it. Even though he is now a fee-only financial advisor (i.e., he does not receive a commission for selling products), he still keeps that same approach to financial planning: prioritize defensive planning to protect assets, then strategically go on the offensive to grow wealth.

Fast forward to today, Joel and Courtney have two boys, Julien and Luca, and a goldendoodle named Harley. He still spends considerable time at the hockey rink either watching, playing, or coaching. And when time allows, he trades his hockey stick for a golf club or a pickleball paddle.

Client services

Based on SharpEdge Financial

Financial planning Portfolio management Pension consulting

Expertise

Based on SharpEdge Financial

Tax strategies for small businesses

Occupation focus

Attorney

Demographic focus

Gen Y/Millennials (Born 1980-1995)

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Fee options

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.70% $3,000,001 - $10,000,000: 0.50% $10,000,001+: 0.25% $0 - $500,000: 1.00% $500,001 - $1,000,000: 0.80% $1,000,001 - $3,000,000: 0.60% $3,000,001 - $10,000,000: 0.40% $10,000,001+: 0.25% $0 - $1,000,000: 0.50% $1,000,001 - $2,000,000: 0.40% $2,000,001 - $3,000,000: 0.30% $3,000,001 - $4,000,000: 0.25% $4,000,001 - $5,000,000: 0.20% $5,000,001+: 0.15%

Project-based

$300 per hour for onboarding fee calculation and project-based financial planning if terminated early

Subscriptions

Ongoing Financial Planning subscription fee typically ranges from $400 to $750 per month, paid monthly in advance

Other

Minimum fee: Ongoing Financial Planning onboarding fee typically ranges from $2,000 to $5,000; Project-Based Financial Planning fixed fees typically start at $2,500 Fee-only: Ongoing Financial Planning subscription fee typically ranges from $400 to $750 per month, paid monthly in advance; hourly rate $300 per hour for onboarding and project-based planning if calculated by hours

Location

Southlake, TX

Southlake TX

Advisors at this office

1

Most active in

Texas

Work history

7 years of industry experience

SharpEdge Financial, LLC

2022 - Present • 4 years

Southlake, TX

Eagle Strategies LLC

2021 - 2024 • 3 years

Frisco, TX

NYLIFE Securities LLC

2018 - 2024 • 6 years

Frisco, TX

New York Life Insurance Company

2018 - 2024 • 6 years

Frisco, TX

Allen Americans

2016 - 2019 • 3 years

Allen, TX

Athabasca Univeristy

2011 - 2021 • 10 years

Athabasca Ab

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Vijay D

Series 65

Northlake, TX

AURI

Vijay Duraipalam is a financial advisor at Auri with a Series 65 designation and experience beginning in 2025. Prior to joining Auri, he worked at Charles Schwab and several other companies across various industries. Auri is a Texas-registered investment adviser serving individual investors and small businesses with model portfolios mainly composed of ETFs and mutual funds. The firm emphasizes long-term strategic asset allocation and passive, diversified exposure, offering both discretionary and non-discretionary management alongside digital tools and financial planning support.

Passive / index investing Wealth management ESG / Sustainable investing

Christopher S

CFP®, Series 66

Northlake, TX

Retire With Swan

Christopher Swan is a CFP® professional with nine years of industry experience. He is the sole advisor at Retire With Swan, an independent firm he founded in 2020. Prior to this, he worked at Merrill Lynch, Charles Schwab, & Edward Jones. Retire With Swan focuses on retirement-centered financial planning and discretionary investment management for individual and high-net-worth clients. The firm employs a goals-based, long-term investment approach emphasizing strategic asset allocation, diversification, and regular portfolio monitoring.

Retirement income strategy Social Security optimization Income planning General tax planning Retirement withdrawal strategies Retired Approaching retirement Retired
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John W

Series 63, Series 66, Series 65

Dallas, TX

Coppell Advisory Solutions LLC

John Wessels is a financial advisor with Coppell Advisory Solutions LLC, holding Series 63, 66, and 65 licenses and with 17 years of industry experience. He has worked at Fusion Capital Management since 2020 and operates Wessels Financial Services independently. His other business activities include life and annuity insurance sales. Coppell Advisory Solutions LLC operates under the Fusion Investment Advisors brand, offering discretionary portfolio management and financial planning services to a diverse client base, including individuals, pension plans, trusts, estates, charities, and business entities. The firm employs an open-architecture investment platform using internally and externally developed asset allocation models and a wide range of investment tools, with continuous monitoring and periodic rebalancing.

Retirement income strategy General estate planning guidance Cash flow / budgeting Concentrated stock management Private / alternative investments Executive Founder/Business Owner

Robert H

CFP®, Series 7, Series 66, Series 24

Grapevine, TX

Raymond James Financial

Robert Hrnicek is a CFP® professional with 24 years of experience in the financial services industry. He is currently affiliated with Raymond James Financial and has previously worked at Wells Fargo Advisors, Morgan Stanley and Merrill Lynch. Raymond James Financial Services Advisors, Inc. serves a diverse client base ranging from individual investors to institutional and municipal entities. The firm emphasizes non-discretionary financial planning and investment consulting, supporting clients through tailored strategies and a broad affiliate network.

General retirement planning Roth conversion strategy Early retirement planning Income planning Founder/Business Owner Executive Approaching retirement Established Professionals Retired Mid-Career Professionals
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Dominic Hilario J

Series 65

Flower Mound, TX

DEAJ Insurance and Investments Consulting

Dominic Hilario Javier is the principal of DEAJ Insurance and Investments Consulting, holding a Series 65 license and entering his first year in the financial advisory industry. He has prior experience with DEAJ Investments LLC and SGC Investments Limited. Outside of advisory services, he is involved with DEAJ Oil and Gas Consulting. DEAJ Insurance and Investments Consulting provides financial planning and non-discretionary investment advisory services to individuals, families, businesses, and nonprofit organizations. The firm combines licensed insurance brokerage and risk-management services with investment advice, offering portfolio approaches that include both third-party managed accounts and actively managed investments across a broad range of asset classes.

Wealth management Retirement income strategy
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Kyle L

Series 65

Colleyville, TX

Bard Investment Group, LLC

Kyle Lee is a financial advisor at Bard Investment Group, LLC, holding a Series 65 credential with one year of industry experience. Prior to founding Bard Investment Group in 2025, he worked at American First Finance, People 2.0, ACE Cash Express, and D.R. Horton. In addition to his advisory role, he maintains a separate contract programming business. Bard Investment Group provides financial planning, portfolio management, and educational seminars primarily for individuals, high-net-worth individuals, and small businesses. The firm emphasizes low-cost, broadly diversified index funds and ETFs, with portfolio management conducted on a non-discretionary basis and regular client reviews.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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