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John Francis Keenan

Advisor at Equity Services, inc. — Sarasota, FL

Updated today

Credentials

CFP®, ChFC®, Series 63

Experience

32 years

Location

Sarasota, FL

Equity Services, inc. logo

Equity Services, inc.

Enterprise

Total advisors

508

Across 161 offices

Clients per advisor

23 Very Low

Avg AUM per client

$221,971 Very Low

HNW client ratio

26% High

About

John Keenan is a CFP® and ChFC® with 32 years of industry experience. He is currently with Equity Services, Inc. and has previously worked with Prudential Insurance Company of America and its affiliated entities. Equity Services, Inc., operating as ESI Financial Advisors, provides financial planning, consulting, and asset management services to individuals, corporations, trusts, estates, charitable organizations, and employer retirement plans. The firm offers multiple advisory platforms, combines long-term strategies with options for shorter-term trading, and utilizes third-party asset managers and model portfolios.

Client services

Based on Equity Services, inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equity Services, inc.

Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Income planning

Occupation focus

Based on Equity Services, inc.

Founder/Business Owner Retired Executive

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Fee options

Fixed

Fixed fees for single financial plans, generally not exceeding $15,000, typically up to $1,200 advance payment limit without agreement

Percentage

$1 - $1,000,000: 1.00% annually (0.25% quarterly) $1,000,001 - $2,500,000: 0.75% annually (0.1875% quarterly) $2,500,001 - $4,999,999: 0.60% annually (0.15% quarterly) $5,000,000 - $10,000,000: 0.50% annually (0.125% quarterly) $10,000,001+: 0.35% annually (0.0875% quarterly), $3,500 per million (round up) annual flat fee

Commissions

Earns commissions on sales of securities and insurance products as broker-dealer

Project-based

Financial planning/consulting fees based on hourly charges, negotiable, generally not exceeding $15,000 total per agreement, not to exceed $1,200 advance unless agreed

Other

Account minimum: $10,000 to $750,000 (varies by program) Fee-only: Typically negotiable AUM fees up to stated maximums; no commissions for advisory programs

Location

See office

Sarasota, FL

Sarasota FL

Advisors at this office

1

Most active in

Florida

Work history

32 years of industry experience

Equity Services, inc.

2026 - Present • 1 year

Montpelier, VT

Equity Services Inc

2022 - 2026 • 4 years

Montpelier, VT

Unemployed

2020 - 2022 • 2 years

Avon, CT

Prudential Annuities Distributors, INC

2020 - 2020 • 1 year

Newark, NJ

Prudential investment Management Services LLC

2017 - 2020 • 3 years

Newark, NJ

Prudential insurance company of america

2009 - 2020 • 11 years

Newark, NJ

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Tim R

CFP®, Series 63, Series 65

Lakewood Ranch, FL

Reik Wealth Management, Inc.

Timothy Reik is a CFP® professional with 28 years of experience in the financial services industry. He has operated Reik Wealth Management since 2005. Reik Wealth Management serves a diverse client base including individual investors, high-net-worth clients, pension plans, charitable organizations, and institutional entities. The firm offers financial planning discretionary investment consulting, utilizing asset-allocation analysis and firm research to develop tailored financial plans and investment recommendations.

General retirement planning Retirement income strategy Social Security optimization Roth conversion strategy Annuities Doctor or Medical Professional Retired Dentist Self-Employed Founder/Business Owner Approaching retirement Retired Baby Boomers (Born 1946-1964) Divorced Christian Faith Based

Roman S

CFP®, Series 63, Series 65

Sarasota, FL

Cambria Wealth Management

Roman Spear is a CFP® professional with four years of industry experience, currently serving as a financial advisor at Cambria Wealth Management in Sarasota, FL. His work history includes roles at Charles Schwab & Co., Pensionmark Financial Group, and Equitable Advisors. Cambria Wealth Management provides fee-based discretionary portfolio management and financial planning to individuals, trusts, estates, charitable organizations, and business entities, serving both high-net-worth and non-HNW clients. The firm employs a tactical allocation strategy and manages portfolios on a discretionary basis with a focus on risk management.

Divorce financial planning Income planning Retirement plans for business owners (SEP, solo 401k) Approaching retirement
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Hunter S

Series 63, Series 65, Series 7

Sarasota, FL

Walsh & Associates, LLC

Hunter Smith is a Client Relationship Manager and Financial Paraplanner at Walsh & Associates, LLC with Series 63, Series 65, Series 7 and the Financial Paraplanner Qualifed Professional designation with three years of industry experience. Walsh & Associates serves individuals, trusts, estates, charitable organizations, and employer retirement plans, providing portfolio management, financial planning, and retirement plan consulting. The firm manages approximately $660 million on a discretionary basis through an eight-advisor team and employs strategies that combine asset allocation with fundamental, quantitative, and qualitative security analysis.

Founder/Business Owner Approaching retirement Retired Intergenerational Families Established Professionals Widow/Widower
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Carolina M

ChFC®, Series 66

Sarasota, FL

Greater Financial

Carolina Martinez is a ChFC® credentialed financial advisor with four years of industry experience. She is the sole advisor at Greater Financial, an independent firm she has been associated with since 2026. Her prior experience includes roles at Bison Wealth, LLC, The Pacific Financial Group, Inc., Royal Alliance Associates, INC., and LPL Financial LLC. Alongside her advisory work, she is involved with John 15:13 LLC dba Cashflow with Carolina. Greater Financial serves individual investors, high-net-worth individuals, trusts, and business entities without requiring a minimum account size. The firm offers wealth strategy and discretionary portfolio management, financial planning, and educational programs such as digital courses and group coaching, using methodologies like Modern Portfolio Theory and technical analysis.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Wealth management Women Professionals Parents
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Robert L

Series 63, Series 65

Sarasota, FL

Retirement Money Management

Robert Lee is a financial advisor at Retirement Money Management with 43 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at firms including Cetera Wealth Services, LLC and Girard Securities, Inc. Lee is also involved in insurance sales through his ownership of Lee Financial of Sarasota, Inc. Retirement Money Management provides lifestyle counseling, goal-based financial planning, and nondiscretionary portfolio management for individual and institutional clients. The firm combines a global macroeconomic asset-allocation framework with fundamental and technical analysis, managing most assets nondiscretionarily and offering additional services such as consulting and insurance-related advice.

General retirement planning Income planning
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Michael P

Series 65, Series 66

Sarasota, FL

Whitehall Row Advisory, LLC

Michael Preble is a financial advisor at Whitehall Row Advisory, LLC with five years of industry experience. He holds Series 65 and Series 66 licenses. Prior to his current role, he worked at Bridge Angel Investors and has additional experience with Hestia Management, LLC, Tibbetts Family Holding Co., LLC, Camargo Capital, LLC, and Cue Financial Group, Inc. Outside of Whitehall Row Advisory, he is involved in managing a wind-down private fund and providing due diligence for an angel investment group. Whitehall Row Advisory offers outsourced chief investment officer services, independent investment committee support, and project-based consulting primarily for ultra-high-net-worth families, family offices, and foundations. The firm employs a research-driven approach focused on asset allocation, manager diligence, and direct alternative investments, operating strictly in an advisory capacity without taking custody of client assets.

Private / alternative investments Real estate investing Wealth management Business exit / sale strategy Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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