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John Matthew Parsons

Advisor at LPL Financial — Half Moon Bay, CA Purissima Street

Updated today

Credentials

CFP®, Series 66

Experience

22 years

Location

Half Moon Bay, CA 94019

LPL Financial logo

LPL Financial

Institution

Total advisors

22,761

Across 10,463 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

John Parsons is a CFP® professional at LPL Financial with 22 years of industry experience. He has held roles at Cetera and operated Parsons Wealth Management since 2019. In addition to his advisory work, he manages Parsons Accounting and Tax Services, which provides tax preparation and accounting. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and nonprofits through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and consulting services, providing both discretionary and non-discretionary management supported by in-house and third-party research.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

College savings (529s, UTMA, etc.)

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Fee options

Fixed

Flat fees negotiated between IAR and client for financial planning and consulting services.

Commissions

Commissions and trail fees on brokerage product sales and for insurance products sold by IARs.

Project-based

Hourly fees up to $500 per hour for financial planning and consulting services.

Other

Fee-only: Negotiated flat or hourly fees ranging from $0 to $15,000 or up to $500 per hour for financial planning and consulting services.

Location

See office

Half Moon Bay, CA Purissima Street

721 Purissima Street Suite C

Half Moon Bay CA 94019

Advisors at this office

1

Most active in

California · Texas

Work history

22 years of industry experience

LPL Financial

2024 - Present • 2 years

Half Moon Bay, CA

Cetera

2023 - 2024 • 1 year

Schaumburg, IL

Parsons Financial Advisors dba Parsons Wealth Management

2020 - 2023 • 3 years

Half Moon Bay, CA

CETERA Advisor Networks LLC

2019 - 2024 • 5 years

El Segundo, CA

CWM, LLC DBA Carson Group Partners

2019 - 2024 • 5 years

Half Moon Bay, CA

Parsons Wealth Management

2019 - Present • 7 years

Half Moon Bay, CA

Parsons Building LLC

2016 - Present • 10 years

Half Moon Bay, CA

Parsons Accounting & Tax Services

2016 - Present • 10 years

Half Moon Bay, CA

LPL Financial, llc

2016 - 2019 • 3 years

Half Moon Bay, CA

Cabrillo Education Foundation

2014 - 2017 • 3 years

Half Moon Bay, CA

John M Parsons Revocable Trust

2013 - 2019 • 6 years

Half Moon Bay, CA

IONE HOUSE

2012 - 2018 • 6 years

Ione, CA

Rental property

2010 - Present • 16 years

Half Moon Bay, CA

Real Estate Funding Services

2009 - 2023 • 14 years

Half Moon Bay, CA

Parsons Financial Advisors

2004 - 2019 • 15 years

Half Moon Bay, CA

Parsons Financial Advisors, Inc.

1994 - Present • 32 years

Half Moon Bay, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Riley C

Series 65

Foster City, CA

IEQ Capital, LLC

Riley Cantwell is a financial advisor at IEQ Capital, LLC with three years of industry experience. He holds a Series 65 designation and previously worked at PEERS & Co and Sundance Bay. Cantwell’s background also includes a four-year period at Claremont McKenna College. IEQ Capital provides portfolio management and investment advisory services to high-net-worth individuals, families, trusts, foundations, endowments, and non-profit organizations. The firm’s investment approach combines macroeconomic research, client-specific Investment Policy Statements, and diversified portfolios that include liquid strategies, third-party managers, and private alternative investments.

Private / alternative investments 10b5-1 plan design Family Business Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Financial Professional
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Kevin M

CFP®, Series 65

Menlo Park, CA

Oak Peak Financial

Kevin Martin is a CFP® and Series 65-registered advisor with 10 years of industry experience. He is the principal of Oak Peak Financial, an independent advisory firm he has led since 2015. Prior to founding Oak Peak Financial, he worked at InSpeed Networks for three years. In addition to his advisory role, Martin is an IRS Enrolled Agent and provides tax preparation services as a separate engagement. Oak Peak Financial serves individual investors, including high-net-worth clients, and retirement-plan sponsors with financial planning, portfolio management, and retirement-plan consulting. The firm follows a fiduciary standard and employs a diversified, tax-efficient investment approach based on Modern Portfolio Theory, typically using low-cost index funds and ETFs alongside select individual securities and fixed income.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Retirement withdrawal strategies

Deirdre H

CFP®

Menlo Park, CA

Branch & Bloom Financial Planning, LLC

Financial Planning for What Matters Most Your financial plan should reflect what matters most to you. I begin every client relationship by understanding your values and goals. Together, we review where your money is going and identify opportunities for saving, investing, and living the life you envision. We then integrate relevant planning areas such as investment analysis, retirement planning, tax strategies, education funding, risk management, and estate planning. Financial planning can often feel overwhelming, so I organize the process into clear, manageable steps and strive to make complex concepts understandable. We begin with your most urgent priorities and incorporate additional tasks as we make progress, building momentum together. With a background in engineering and technical project management, I bring a structured, creative, and thoughtful approach to every conversation, ensuring each step is purposeful and aligned with your goals. Whether you're seeking comprehensive or hourly planning, our work is tailored to the topics that matter most to you. My process stays grounded in your values, so each step supports your unique goals and priorities. As a fiduciary, I always put your interests first, offering honest guidance and clear, transparent fees. Whether you want hands-on support or prefer to implement your plan yourself, I'll provide a complete and actionable roadmap for your financial journey. My practice is built on trust, transparency, and a deep commitment to my clients' success. Nothing is more rewarding to me than seeing clients become thoughtful stewards of their wealth, gaining clarity and confidence, and building a future rooted in what matters most.

Wealth management General retirement planning General tax planning Debt management Values-based investing
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Carol G

CFP®, Series 63, Series 65

San Mateo, CA

Gosho Financial Group

Carol Gosho is a Certified Financial Planner® with 24 years of industry experience. She has been the principal advisor at Gosho Financial Group since 2011. The firm serves individuals, families, businesses, trusts, estates, donor-advised funds, and retirement plan participants by providing fee-based investment advisory services and non-discretionary financial planning. Gosho Financial Group employs a tactical allocation approach using fundamental, technical, and cyclical analysis to manage custom discretionary portfolios and offers educational seminars and plan-level consulting as part of its pension services.

General retirement planning Income planning Social Security optimization Elder care planning Charitable giving & philanthropy

Aaron A

CFP®

Foster City, CA

Graystone Advisor, LLC

I specialize in helping families make better financial decisions related to stock options and RSUs. I know we’re saving enough for retirement in 401k’s, but my wife and I still have serious conversations about how to use her company stock to help live the life we want. Our issues require significant financial planning that firms focused on AUM can't help with. In my free time, I coach my three kids sports teams, play softball, golf, ski in Incline Village, and work on the NYTimes Crossword puzzle with my wife, Jessica. If you ever see me out and about, I’m the guy wearing something UCLA, Chargers, Padres, or Warriors. Listen to Aaron's podcast here: https://mindmoneyspectrum.buzzsprout.com/

Equity Recipients (RS/RSU, SOP, ESPP) Dual Income Family Parents
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William P

CFP®, Series 66

Redwood City, CA

FocusYou

William Pitney is a CFP® with 22 years of industry experience and is the sole advisor at FocusYou in Redwood City, CA. He has been with FocusYou since 2010 and also operates as an independent insurance agent, providing clients with life, disability, long-term care, business overhead expense insurance, and annuities when appropriate. FocusYou offers ongoing portfolio management and comprehensive financial planning to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm employs an asset-allocation centered approach primarily through third-party managers and passive, buy-and-hold strategies, with a focus on non-discretionary portfolio supervision and routine client education.

College savings (529s, UTMA, etc.) Business ownership considerations
Warmer team member

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