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John Elijah Mc Caffrey

Advisor at Hornor, Townsend & kent, LLC — Gobles, MI

Updated today

Credentials

Series 63, Series 66

Experience

4 years

Location

Gobles, MI

Hornor, Townsend & kent, LLC logo

Hornor, Townsend & kent, LLC

Enterprise

Total advisors

469

Across 199 offices

Clients per advisor

60 Typical

Avg AUM per client

$294,061 Low

HNW client ratio

2% Very Low

About

John Mc Caffrey is a financial advisor with Hornor, Townsend & Kent, LLC, holding Series 63 and Series 66 licenses and four years of industry experience. His prior roles include positions at Northwestern Mutual and Charles Schwab. Outside of advisory work, he is involved in insurance brokerage and is starting a home cleaning business serving individual and property manager clients. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans through advisory programs, financial planning, and retirement plan consulting. The firm operates both as an SEC-registered investment adviser and FINRA-member broker-dealer, offering discretionary and non-discretionary account options alongside custody and brokerage services.

Client services

Based on Hornor, Townsend & kent, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Hornor, Townsend & kent, LLC

Business succession planning Wealth management

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Fee options

Fixed

Negotiated flat fees for Retirement Plan Consulting Services (RPCS) and financial planning/consulting engagements.

Commissions

Commissions received for securities transactions and insurance product sales; no offsets to advisory fees.

Project-based

Up to $500 per hour for Retirement Plan Consulting Services (RPCS); other hourly fees may be negotiated for financial planning and consulting.

Other

Fee-only: Fees are negotiable and may include hourly fees, fixed fees, or a percentage of assets under management, varying by service and complexity.

Location

See office

Gobles, MI

Gobles MI

Advisors at this office

1

Most active in

Colorado · Michigan · Texas

Work history

4 years of industry experience

Hornor, Townsend & Kent, LLC

2024 - Present • 2 years

Horsham, PA

Northwestern Mutual Wealth Management Company

2023 - 2024 • 1 year

Milwaukee, WI

Northwestern Mutual Investment Services LLC

2022 - 2024 • 2 years

Colorado Spgs, CO

Northwestern Mutual Life Insurance Company

2022 - 2024 • 2 years

Milwaukee, WI

Charles Schwab

2021 - 2021 • 1 year

Lone Tree, CO

Jimmy Johns

2020 - 2021 • 1 year

Colorado Springs, CO

Student

2018 - 2022 • 4 years

Colorado Springs, CO

Corydon Converting

2018 - 2019 • 1 year

Aurora, IL

Unemployed

2010 - 2018 • 8 years

Sugar Grove, IL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Terry R

CFA®, Series 63

Mattawan, MI

Sequence Analytix, LLC

Terry Rau is a CFA® charterholder with seven years of industry experience. He is the sole advisor at Sequence Analytix, LLC, where he has worked since 2018. Prior to that, he spent three years at Arcadia Investment Management. Sequence Analytix provides discretionary investment management to individual and high-net-worth clients, focusing on constructing written Investment Policy Statements and delivering periodic reviews and retirement income projections. The firm uses algorithmic, rules-based methods that emphasize mean reversion and price momentum, managing sequence-of-returns and volatility risk for clients near or in retirement through low-cost ETFs and quantitatively ranked individual equities.

Retirement income strategy Passive / index investing Active portfolio management Approaching retirement

Brian F

CFP®

Portage, MI

Face 2 Face Financial Planning, LLC

I believe my strength and focus in finance comes from being a devoted husband and father, as well as, a proud Western Michigan University Alumni. I grew up in the Kalamazoo area and now live with my family in Portage, MI. I love watching college football, playing hockey, and giving to the community. I founded Face 2 Face on a vision that started when I was a young teenager. My father used to take me to factories so I could watch him give financial education seminars to factory workers about their 401k options. That experience and my years of working for a large firm set my vision for wanting a firm that had no minimum asset levels. This gives me the ability to work with clients that want conflict-free advice on topics ranging from college planning to their 401k and all the way up to their retirement. I wanted to make a firm that was different. That’s why I built a firm to serve not only those who are retired but also the 30, 40 and 50-year-olds who want help along the way. I saw from working at larger firms that clients would come to me at retirement and they would have the money that they have, which may or may not have been enough. I felt that if I could help them earlier to make small changes, their future retirement would be in a much better place. This is why I offer different options, from hourly planning to full comprehensive financial planning.

Charitable giving & philanthropy General retirement planning Career Changers Baby Boomers (Born 1946-1964)
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Trenden P

CFP®, ChFC®, Series 63, Series 66

Kalamazoo, MI

Daus Financial Group, LLC

Trenden Peacock is a CFP® and ChFC® with five years of experience in the financial services industry. He is currently an advisor at Daus Financial Group, LLC and has previously worked at Eagle Strategies LLC and New York Life Insurance Company. Peacock also holds a role as an insurance agent with Daus Insurance Group. Daus Financial Group, LLC provides investment advisory and financial planning services to individuals and high-net-worth clients, as well as retirement plan consulting and access to private investments for accredited investors. The firm uses a tailored investment process that includes asset allocation, dollar-cost averaging, and technical analysis, delivering advice primarily through non-discretionary arrangements while overseeing third-party managers.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
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Robert V

Series 63, Series 65

Portage, MI

PPS & V Asset Management Consultants Inc

Robert Vliek is a financial advisor with PPS & V Asset Management Consultants Inc in Portage, MI, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. He has been with PPS & V since 2007. Vliek is also licensed to offer life insurance and fixed and fixed indexed annuities in Michigan. PPS & V Asset Management Consultants provides discretionary investment management and customized advisory services to individuals, retirement plans, charities, and corporations, managing approximately $253.7 million for about 247 clients. The firm constructs portfolios based on core asset-allocation models and employs a long-term, buy-and-hold investment approach using low-cost mutual funds, ETFs, and other instruments.

Real estate investing Passive / index investing Active portfolio management
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Brendan S

CFP®, Series 66

Kalamazoo, MI

Daus Financial Group, LLC

Brendan Sanchez is a CFP® certified financial advisor with four years of industry experience. He currently works at Daus Financial Group, LLC and has held positions at Raymond James & Associates, Bank of America, Merrill, Kestra Investment Services, and PNC Financial Services. Daus Financial Group, LLC provides investment advisory and financial planning services to individuals and high-net-worth clients, offering company-sponsored retirement plan consulting and access to private investments for accredited investors. The firm’s investment approach includes asset allocation, dollar-cost averaging, technical analysis, and both long- and short-term strategies tailored to client objectives and risk tolerance.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
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Benjamin T

Series 65

Portage, MI

Infinity Advisory Group

Benjamin Taylor is a financial advisor with Infinity Advisory Group, holding a Series 65 designation and 13 years of industry experience. He has been with Infinity Advisory Group since 2023 and also has a decade of experience at Advisory Services Network, LLC. In addition to his advisory work, Taylor is a licensed insurance agent involved in the sales and service of annuity and life insurance. Infinity Advisory Group provides investment management and financial planning services to individuals, trusts, charitable organizations, businesses, and qualified retirement plans. The firm employs an evidence-based, passive asset allocation approach using mutual funds and ETFs, with ongoing portfolio monitoring and client education as notable features.

Passive / index investing Tax-loss harvesting College savings (529s, UTMA, etc.) Business sale tax planning
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