Jordan Banning

Advisor at Crafted Financial Planning

Updated today

Location

Glendale, AZ

Credentials

CFP®

Industry experience

9 years

About

I specialize in helping software developers and data engineers at tech companies navigate the complexity of equity compensation (RSUs, ESPPs, ISOs) and maximize their wealth through strategic tax planning. If you're vesting six figures in company stock annually and wondering how to optimize the tax hit, when to sell, and how to diversify without leaving money on the table—I can help.

TYPICAL CLIENT:

  • $200K-500K household income
  • $100K-300K+ vesting in RSUs annually
  • Works at companies like Microsoft, Amazon, Google, Meta, Apple, Salesforce, Adobe, Intel, etc.
  • Dealing with: Tax complexity, concentration risk, when-to-sell decisions, Mega Backdoor Roth eligibility, AMT on ISOs

MY EXPERTISE:

  • Equity compensation optimization (RSUs, ESPPs, ISOs)
  • Strategic tax planning for high earners
  • Diversification strategies & concentration risk management
  • Tech industry benefits analysis & optimization

I translate complex financial strategies into clear action plans—because you'd rather spend your time coding than Googling "what happens if I exercise my ISOs."

While my expertise is rooted in the tech community, I'm always happy to have a conversation with high-earning individuals and families ($200K+ household income) who value comprehensive financial planning and strategic tax optimization. If you're dealing with complex financial situations—regardless of industry—let's talk.

CREDENTIALS:

  • CERTIFIED FINANCIAL PLANNER™ Professional
  • NAPFA Board Member (Genesis Board)
  • B.S. Finance, Magna Cum Laude | Arizona State University
  • Fee-Only Fiduciary

Based in Arizona, serving clients nationwide via virtual meetings.

Client services

Based on Crafted Financial Planning

Financial planning Portfolio management

Expertise

Equity Recipients (RS/RSU, SOP, ESPP) General tax planning

Occupation focus

Technology Professional

Demographic focus

Gen Y/Millennials (Born 1980-1995)

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Fee options

AUM

1.00% | 0.75% above $1.5M+

Monthly

Starting at $350

Other

Planning Fees: Starting at $4,200/year. As AUM increases, planning fees reduce. Ideal clients have $200,000 household income AND/OR $300,000+ investable assets. Ideal clients have substantial equity compensation (RSUs, ESPPs, ISOs).

Location

Glendale, AZ

Most active in

Arizona

Work history

Banning Wealth Management, LLC

2023 - Present (3 years)

Stewardship for Life, Inc. dba Stewardship Wealth Advisors

2020 - 2023 (3 years)

Wells Fargo Clearing Services Llc

2018 - 2020 (2 years)

Wells Fargo Bank, nA

2018 - 2020 (2 years)

Cailean CPA & Business Consulting, PLLC

2016 - 2018 (2 years)

WELLS FARGO Advisors, LLC

2014 - 2016 (2 years)

Wells Fargo Bank, nA

2010 - 2016 (6 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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