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Crafted Financial Planning

Updated today

Client AUM

$9,250,800

Clients

16

Advisors

1

of 2 employees

About

Crafted Financial Planning is a small, fee‑only advisory firm that provides investment management alongside both comprehensive and project‑based financial planning. It serves individuals and high‑earning professionals—including software developers, data engineers, specialty physicians, dentists, pharmacists, and business owners—whose situations often involve equity compensation, business ownership, or multiple income streams.

The firm’s investment process emphasizes asset allocation and a mix of passive and active strategies, with attention to tax efficiency, underlying fund holdings, and liquidity when selecting mutual funds and ETFs. For certain clients it uses SEI’s Turnkey Asset Management Platform for model portfolios and custody while retaining discretionary authority and manages trades on an individual basis rather than through aggregated block trading.

Noteworthy aspects include a concentration on equity‑compensation optimization and employee benefits analysis, plus business‑planning and limited‑scope project engagements for more complex client needs, which the firm says supports a highly personalized service model. Crafted Financial Planning operates as a fee‑only fiduciary that does not accept transaction‑based or performance fees and maintains institutional relationships with custodians that provide custody, model strategies, and technology support while the advisor stays independent.

Client services

Financial planning Portfolio management

Expertise

Equity Recipients (RS/RSU, SOP, ESPP) Business ownership considerations Cash flow / budgeting Tax strategies for small businesses

Occupation focus

Technology Professional Doctor or Medical Professional Founder/Business Owner

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Fee options

Percentage

$0 - $1,500,000: 1.00% annually $1,500,001+: 0.75% annually

Other

Account minimum: $250,000 Fee-only: Financial planning initial fee: $2,500 - $5,000; ongoing monthly fee: $200 to $750, reduced by $50 per $60,000 AUM; project-based fees: $2,500 to $20,000 depending on complexity

Main office

Glendale AZ

Advisors at this office

1

Most active in

Arizona

Also doing business as

Banning Wealth Management, LLC · Crafted Financial Planning

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Jordan B

CFP®

Glendale, AZ

Crafted Financial Planning

I specialize in helping software developers and data engineers at tech companies navigate the complexity of equity compensation (RSUs, ESPPs, ISOs) and maximize their wealth through strategic tax planning. If you're vesting six figures in company stock annually and wondering how to optimize the tax hit, when to sell, and how to diversify without leaving money on the table—I can help. TYPICAL CLIENT: - $200K-500K household income - $100K-300K+ vesting in RSUs annually - Works at companies like Microsoft, Amazon, Google, Meta, Apple, Salesforce, Adobe, Intel, etc. - Dealing with: Tax complexity, concentration risk, when-to-sell decisions, Mega Backdoor Roth eligibility, AMT on ISOs MY EXPERTISE: - Equity compensation optimization (RSUs, ESPPs, ISOs) - Strategic tax planning for high earners - Diversification strategies & concentration risk management - Tech industry benefits analysis & optimization I translate complex financial strategies into clear action plans—because you'd rather spend your time coding than Googling "what happens if I exercise my ISOs." While my expertise is rooted in the tech community, I'm always happy to have a conversation with high-earning individuals and families ($200K+ household income) who value comprehensive financial planning and strategic tax optimization. If you're dealing with complex financial situations—regardless of industry—let's talk. CREDENTIALS: - CERTIFIED FINANCIAL PLANNER™ Professional - NAPFA Board Member (Genesis Board) - B.S. Finance, Magna Cum Laude | Arizona State University - Fee-Only Fiduciary Based in Arizona, serving clients nationwide via virtual meetings.

Equity Recipients (RS/RSU, SOP, ESPP) General tax planning Technology Professional Gen Y/Millennials (Born 1980-1995)
View complete list of advisors at this firm
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