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Joshua Martin Potts

Advisor at CWM, LLC — Murray, UT

Updated today

Credentials

Series 65

Experience

< 1 year

Location

Murray, UT 84107

CWM, LLC logo

CWM, LLC

Enterprise

Total advisors

647

Across 217 offices

Clients per advisor

81 High

Avg AUM per client

$875,860 High

HNW client ratio

14% Typical

About

Joshua Potts is a financial advisor with CWM, LLC and holds a Series 65 designation. He began his advisory career in 2026 and previously worked at Carson Wealth. His background includes time in education and roles outside the financial industry. CWM, LLC is an SEC-registered investment adviser serving individuals, high-net-worth families, foundations, endowments, corporations, and institutional clients through a large network of over 600 advisors. The firm offers portfolio management, financial planning, sub-advisory services, and retirement-plan solutions, utilizing model portfolios managed by an in-house Investment Committee and a combination of fundamental and technical analysis.

Client services

Based on CWM, LLC

Financial planning Portfolio management Selection of other advisers
Sub-advisory services for other investment advisory firms

Expertise

Based on CWM, LLC

Wealth management Tax-loss harvesting Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on CWM, LLC

Founder/Business Owner Executive

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Fee options

Fixed

fixed fee for financial planning services ranging from $500 to $25,000 or more; flat-dollar annual fee for investment management services (billed quarterly in advance)

Percentage

$0+: up to 2.50% annually $0+: up to 1.00% for sub-advisory services $0+: up to 2.00% annually for Variable Sub-Account Management Services $0+: 0.20% asset-based fee for True Wealth Financial Planning Program (minimum $3,500)

Project-based

up to $500 per hour for financial planning services

Location

See office

Murray, UT

5295 Commerce Drive, Suite 160

Murray UT 84107

Advisors at this office

5

Most active in

Utah

Work history

< 1 year of industry experience

CWM, LLC

2026 - Present • 1 year

Omaha, NE

Carson Wealth

2026 - Present • 1 year

Murray, UT

Full-Time Education

2025 - 2026 • 1 year

Rexburg, ID

FedEx

2024 - 2025 • 1 year

Rigby, ID

Full-Time Education

2024 - 2024 • 1 year

Rexburg, ID

Unemployed

2021 - 2024 • 3 years

Las Vegas, NV

Sutherland Global Services

2018 - 2021 • 3 years

Las Vegas, NV

Unemployed

2017 - 2018 • 1 year

Las Vegas, NV

Boy Scouts of America

2017 - 2017 • 1 year

Las Vegas, NV

Unemployed

2016 - 2017 • 1 year

Las Vegas, NV

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Alan F

CFP®, CRPC®, Series 7, Series 66

Midvale, UT

Everspire

Alan Faerber is a CFP® professional with 17 years of experience in the financial services industry. He currently serves as a Senior Financial Planner at TomiPlan and previously worked at Charles Schwab, TD Ameritrade Investment Management, and Scottrade. TomiPlan is a financial planning firm that guides consumers through the planning process without offering securities or financial products.

General retirement planning Retirement income strategy Income planning Social Security optimization Medicare planning

Roy J

CFP®, Series 63, Series 66

Midvale, UT

Everspire

Roy Jones is a CFP® professional and MBA with a Graduate Certificate in Financial Planning. With 26 years of financial services experience, he serves as CEO of Everspire and its affiliated firms, MHL Investments, E6 Portfolios, and TomiPlan. Everspire is an SEC-registered investment adviser with more than $289 million in discretionary assets under management. The firm serves individuals, families, businesses, charitable organizations, and retirement plans through a dedicated-advisor model centered on goals- and cash-flow-based financial planning. Everspire’s investment philosophy integrates low-cost, globally diversified core portfolios, daily tax-loss harvesting capabilities, and tax-aware alternative strategies designed to support each client’s broader financial plan.

Private / alternative investments Wealth management Tax-loss harvesting Factor investing / smart beta Concentrated stock management Self-Employed Founder/Business Owner Engineering Professional Scientific Professional Educators, Teachers, and Academics Established Professionals Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
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Branden V

Series 63, Series 65

Salt Lake City, UT

Steward Financial Services, LLC

Branden Vernon is a financial advisor at Steward Financial Services, LLC in Salt Lake City, UT, with 18 years of industry experience. He holds Series 63 and Series 65 designations and has been with Steward Financial Services since 2010. In addition to his advisory role, Vernon is a licensed insurance agent involved in insurance product sales. Steward Financial Services serves individuals, trusts, charities, business entities, and pension plans with fee-based portfolio management, financial planning, and pension consulting. The firm employs a mix of tactical allocation and passive strategies across a broad range of instruments and offers an active pension consulting practice that includes benchmarking, monitoring third-party providers, and participant education under the Pension Protection Act.

Retirement income strategy Income planning Active portfolio management Founder/Business Owner Retired
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Jaron P

CFP®, Series 63, Series 65

Salt Lake City, UT

JHP Planning, LLC

Jaron Poulson is a CFP® professional with 25 years of industry experience. He is the principal advisor at JHP Planning, LLC, an independent firm based in Salt Lake City, UT, and has prior experience at Commonwealth Financial Network. Outside of advisory services, he conducts fixed insurance sales as an agent under the name JHP Planning, LLC. JHP Planning, LLC serves individuals, high-net-worth clients, and pension/profit-sharing plans, managing approximately $86.6 million across about 145 client relationships. The firm provides portfolio management, financial planning, and pension consulting, implementing portfolios primarily through the AssetMark platform using a mix of fundamental, quantitative, and technical analysis.

Annuities
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Joseph T

Series 63

Draper, UT

Affiliated Investment Advisors, Inc.

Joseph Toronto is a financial advisor at Affiliated Investment Advisors, Inc. in Draper, UT, with 30 years of industry experience. He has been with the firm since 1993. Outside of his advisory role, he serves as the general manager of the American Towers Owners Association, a nonprofit high-rise condominium complex in Salt Lake City. Affiliated Investment Advisors, Inc. provides fee-only, discretionary portfolio management primarily for trusts and estates, as well as individual and corporate accounts. The firm employs a top-down investment approach centered on macroeconomic and interest-rate analysis to guide asset allocation among liquid, investment-grade securities, operating at a boutique scale with a focus on institutional-style and fiduciary portfolios.

Wealth management
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Chad B

Series 63, Series 66

Sandy, UT

Harvest Lane Investment Partners, LLC

Chad Butler is a financial advisor with Harvest Lane Investment Partners, LLC, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. His prior roles include positions at Global Retirement Partners, Transamerica Capital, Voya Investment Management, and John Hancock Advisers. Outside of advising, he serves as a Notary Public in Sandy, Utah. Harvest Lane is an independent advisory firm offering discretionary portfolio management and integrated financial planning to individuals, families, trusts, charitable organizations, and small businesses. The firm’s investment approach features a diversified core allocation combined with a value-oriented equity sleeve, incorporating managed-futures funds, stressed/distressed debt, and the use of AI tools to support research and operations.

Concentrated stock management Real estate investing Equity compensation tax strategy
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