AUM per client for Enterprise firms serving clients in Utah

AUM per client measures the total assets a firm manages divided by its number of clients, offering insight into the type of clients a firm typically serves. Higher AUM per client often indicates firms focused on high-net-worth individuals with more complex financial needs, while lower figures suggest firms serving a broader client base with more standardized services.

In Utah, enterprise firms show a median AUM per client of about $230,599, which is notably lower than the national median for similar firms. With 72 enterprise firms and 1,255 advisors statewide, this distribution suggests that many Utah-based enterprise firms cater to clients with more moderate asset levels. This could reflect either firms in earlier growth stages building their client base or those intentionally focusing on broader access rather than exclusively high-net-worth clients. The range of AUM per client in Utah also indicates some firms serve wealthier clients, but the overall pattern leans toward more accessible service models.

For you, this means that when evaluating enterprise firms in Utah, a lower AUM per client doesn’t imply lesser quality but rather a different client focus and service style. Firms with higher AUM per client may offer more personalized, complex planning but often require higher minimum investments. Considering this metric alongside others will help you find an advisor whose approach and client focus align with your financial situation and goals. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Utah 72 firms
Very Low $49K-$210K
Low $210K-$230K
Typical $230K-$290K
High $290K-$570K
Very High $570K-$2.6M
5th 20th 40th 60th 80th 95th

Median: $230K

Firm
AUM/client
AUM
Clients
HNW client %
Schwab Wealth Advisory
Very Low $0
—
168,774
0%
Transamerica Financial Advisors logo Transamerica Financial Advisors
Very Low $49K
$2.1B
42,497
3%
Transamerica Retirement Advisors, LLC logo Transamerica Retirement Advisors, LLC
Very Low $82K
$17B
212,700
0%
Valic Financial Advisors logo Valic Financial Advisors
Very Low $100K
$29B
292,989
1%
GWN Securities Inc. logo GWN Securities Inc.
Very Low $130K
$4.7B
37,763
6%
Planmember Securities Corporation logo Planmember Securities Corporation
Very Low $130K
$9.2B
69,441
1%
Lincoln Investment logo Lincoln Investment
Very Low $160K
$22B
138,132
3%
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low $170K
$2.5B
14,275
0%
SPC logo SPC
Very Low $190K
$5.9B
30,595
3%
Citizens Securities, Inc. logo Citizens Securities, Inc.
Low $210K
$13B
60,162
0%
Orion Portfolio Solutions, LLC logo Orion Portfolio Solutions, LLC
Low $210K
$39B
185,377
10%
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low $210K
$9.7B
45,194
1%
First Command Advisory Services logo First Command Advisory Services
Low $210K
$24B
113,511
3%
ESI Financial Advisors logo ESI Financial Advisors
Low $220K
$2.6B
11,897
26%
Independent Financial Partners logo Independent Financial Partners
Low $230K
$12B
52,539
35%
Guardian Life logo Guardian Life
Typical $230K
$19B
80,267
22%
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Typical $230K
$13B
54,810
9%
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
Typical $240K
$31B
132,722
20%
VOYA Financial Advisors, Inc. logo VOYA Financial Advisors, Inc.
Typical $240K
$3.9B
16,313
19%
Key Investment Services LLC logo Key Investment Services LLC
Typical $250K
$8.8B
34,509
3%
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Typical $260K
$7.9B
30,867
4%
TD private Client Wealth LLC logo TD private Client Wealth LLC
Typical $270K
$6.9B
25,351
6%
Hornor, Townsend & Kent, LLC logo Hornor, Townsend & Kent, LLC
High $290K
$8.2B
27,999
2%
HSBC Securities (USA) Inc. logo HSBC Securities (USA) Inc.
High $310K
$3.7B
12,045
15%
Principal Financial Services logo Principal Financial Services
High $320K
$17B
51,650
5%
Private Advisor Group, LLC logo Private Advisor Group, LLC
High $330K
$55B
166,623
17%
AE Wealth Management, LLC logo AE Wealth Management, LLC
High $390K
$49B
127,213
7%
Janney Montgomery Scott logo Janney Montgomery Scott
High $410K
$98B
239,764
42%
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High $410K
$12B
30,039
16%
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
High $420K
$9.9B
23,624
10%
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
High $430K
$2.2B
5,018
6%
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
High $450K
$13B
29,363
3%
Integrity Alliance, LLC logo Integrity Alliance, LLC
High $450K
$4.8B
10,660
10%
Independent Financial Group, LLC logo Independent Financial Group, LLC
High $470K
$12B
25,896
9%
Osaic Advisory Services, LLC logo Osaic Advisory Services, LLC
High $510K
$15B
29,516
13%
Advice and Planning Services logo Advice and Planning Services
High $520K
$38B
72,469
65%
D.A. Davidson & Co. logo D.A. Davidson & Co.
High $550K
$38B
68,135
27%
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
High $550K
$18B
32,532
1%
Empower Advisory Group logo Empower Advisory Group
Very High $570K
$170B
293,347
7%
Commonwealth Financial Network logo Commonwealth Financial Network
Very High $570K
$200B
355,973
12%
Oppenheimer logo Oppenheimer
Very High $610K
$23B
37,047
3%
Kestra Advisory logo Kestra Advisory
Very High $620K
$71B
115,285
23%
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
Very High $710K
$18B
24,844
17%
Citigroup Global Markets logo Citigroup Global Markets
Very High $710K
$41B
58,096
40%
Newedge Advisors logo Newedge Advisors
Very High $810K
$40B
48,809
27%
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
Very High $830K
$35B
41,723
56%
Cetera Planning Partners logo Cetera Planning Partners
Very High $850K
$4B
4,748
31%
Prime Capital Financial logo Prime Capital Financial
Very High $850K
$19B
22,129
25%
Carson Wealth logo Carson Wealth
Very High $880K
$46B
52,263
14%
Farther logo Farther
Very High $970K
$14B
14,593
24%
Allworth financial, L.P. logo Allworth financial, L.P.
Very High $1.1M
$32B
28,786
32%
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High $1.4M
$110B
80,986
34%
William Blair & Company L.L.C. logo William Blair & Company L.L.C.
Very High $1.5M
$53B
35,296
26%
Sanctuary Advisors, LLC logo Sanctuary Advisors, LLC
Very High $1.6M
$31B
19,025
23%
Beacon Pointe Advisors, LLC logo Beacon Pointe Advisors, LLC
Very High $1.7M
$49B
29,565
39%
Rockefeller Capital Management logo Rockefeller Capital Management
Very High $1.7M
$82B
47,801
32%
Creative Planning logo Creative Planning
Very High $2.1M
$180B
87,051
45%
Mariner logo Mariner
Very High $2.1M
$120B
54,583
41%
EP Wealth Advisors logo EP Wealth Advisors
Very High $2.1M
$42B
19,618
8%
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High $2.2M
$78B
35,044
53%
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
Very High $2.6M
$160B
61,002
49%
Sequoia Financial Group, L.L.C. logo Sequoia Financial Group, L.L.C.
Very High $2.7M
$30B
11,064
41%
Hightower Advisors logo Hightower Advisors
Very High $2.8M
$180B
62,807
46%
Lido logo Lido
Very High $2.9M
$38B
13,043
75%
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High $3.1M
$50B
16,170
98%
Kayne Anderson Rudnick Investment Management, LLC logo Kayne Anderson Rudnick Investment Management, LLC
Very High $4M
$7.9B
1,995
71%
Cerity partners LLC logo Cerity partners LLC
Very High $4.6M
$110B
24,945
58%
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Very High $5.5M
$44B
8,083
25%
Corient logo Corient
Very High $6.1M
$160B
25,963
75%
Chevy Chase Trust Company logo Chevy Chase Trust Company
Very High $11M
$12B
1,177
100%
Cresset Asset Management, LLC logo Cresset Asset Management, LLC
Very High $15M
$70B
4,746
77%
IEQ Capital, LLC logo IEQ Capital, LLC
Very High $25M
$57B
2,300
100%
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)