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Julia Marie Hershman

Advisor at Cetera — McHenry, MD

Updated today

Credentials

CFP®, Series 66

Experience

4 years

Location

McHenry, MD 21541

Cetera logo

Cetera

Institution

Total advisors

10,197

Across 5,098 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Julia Hershman is a CFP® professional with four years of experience, currently serving as a financial advisor at Cetera. Her prior roles include work at First United Bank and Trust, where she assists with trust administration and estate planning, and involvement in various entrepreneurial ventures including auto sales and retail. She is also a board member and endowment chair for Potomac Highlands United Way and coaches for Beachbody. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a nationwide network of advisors. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to a range of third-party managers and investment programs.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

McHenry, MD

38 Vacation Way

McHenry MD 21541

Advisors at this office

1

Most active in

Maryland · Texas

Work history

4 years of industry experience

Cetera

2022 - Present • 4 years

McHenry, MD

Cetera Investment Services Llc

2022 - Present • 4 years

St Cloud, MN

First United Bank and Trust

2021 - Present • 5 years

McHenry, MD

Taylor Made Deep Creek Vacations and Sales

2021 - 2021 • 1 year

McHenry, MD

Hershman Auto Sales

2020 - 2021 • 1 year

Oakland, MD

Frostburg State University, State of Maryland

2019 - 2019 • 1 year

Oakland, MD

Frostburg State University, State of Maryland

2018 - 2021 • 3 years

Frostburg, MD

UNOs Pizzeria & Grill

2018 - 2018 • 1 year

Oakland, MD

Hershman Pre-Owned Auto Sales

2016 - Present • 10 years

Elkins, WV

Garrett County Public Schools

2004 - 2017 • 13 years

Maryland, MD

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Frank F

Series 63, Series 66

Oakland, MD

Truist Advisory Services

Frank Fato Jr. is a financial advisor with Truist Advisory Services, holding Series 63 and Series 66 licenses and bringing 25 years of industry experience. He has worked with SunTrust Advisory Services and related SunTrust entities since 2012. Outside of his advisory role, he is involved as a customer service representative at Twin Oaks Home Sales, a family-owned manufactured homes dealership. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate and business clients, retirement plan sponsors, participants, and charitable organizations. The firm combines discretionary manager relationships and non-discretionary consulting, supported by third-party platforms and AI-enabled research tools.

Founder/Business Owner Executive
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Jason S

CFP®, Series 63, Series 66

Oakland, MD

Ameriprise

Jason Sweitzer is a CFP® professional with 25 years of industry experience, currently serving as a financial advisor at Ameriprise since 2021. He previously worked at Cetera and First United Bank. Sweitzer serves on the Board of Directors for the Frostburg State University Foundation. Ameriprise provides retirement-income planning services primarily for clients nearing or in retirement who meet specific asset criteria. The firm offers advisory, brokerage, and insurance solutions through affiliated entities, combining research, modeling, and tax-efficient strategies to deliver tailored retirement income recommendations.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Michael F

Series 63, Series 65

Swanton, MD

Morgan Stanley

Michael Freiman is a financial advisor with Morgan Stanley, holding Series 63 and Series 65 licenses and bringing 45 years of industry experience. He has been with Morgan Stanley Smith Barney since 2009 and Morgan Stanley Private Bank since 2015. Outside of his advisory work, he serves on the boards of the Field of Firsts Foundation and the University of Maryland College Park Foundation, participating actively in their investment committees. He is also involved with Zuma4Productions, a commercial, music video, and film production company. Morgan Stanley Wealth Management is a registered investment adviser and broker-dealer offering a wide range of advisory programs to both individual and institutional clients, including tailored financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and utilizes a structured planning process supported by firm-approved tools and the Global Investment Committee’s return estimates.

General estate planning guidance
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Trevor P

Series 66

Oakland, MD

Cetera

Trevor Phillips is a financial advisor with Cetera, holding a Series 66 designation and one year of industry experience. Prior to joining Cetera, he worked at Colonial Life Accident & Insurance Company and has also been employed by Walmart. Outside of advising, he assists clients with estate planning and trust document management at First United Bank & Trust. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a range of portfolio management and financial planning services with access to affiliated and third-party managers across multiple program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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David S

Series 63, Series 65

Oakland, MD

Cetera

David Sharps is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and 21 years of industry experience. He has been with Cetera and its affiliated entities since 2005 and also has a long tenure at First United Bank & Trust since 2004. Cetera Investment Advisers LLC is an SEC-registered firm that serves individuals, retirement plans, corporate and charitable clients, and institutional accounts through a nationwide network of independent advisors. The firm offers a range of portfolio management and financial planning services, utilizing a multi-manager platform with various program options and custodial relationships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

David U

Series 63, Series 65

Oakland, MD

Ameriprise

David Upole is a financial advisor at Ameriprise with 27 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Cetera Investment Advisers LLC, Cetera Investment Services LLC, and M&T Securities, Inc. Outside of advisory roles, he serves as a trust officer for First United Trust and Investments, assisting in financial planning and asset allocation. Ameriprise Financial Services is a diversified firm serving individual and institutional clients, offering a specialized Premier Retirement Income service that provides written recommendation reports and ongoing retirement-income planning advice focused on dependable income and tax-aware withdrawal strategies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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