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Julia Marie Hershman

Advisor at Cetera — McHenry, MD

Updated today

Credentials

CFP®, Series 66

Experience

4 years

Location

McHenry, MD 21541

Cetera logo

Cetera

Institution

Total advisors

10,217

Across 5,123 offices

Clients per advisor

78 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Julia Hershman is a CFP® professional with four years of experience, currently serving as a financial advisor at Cetera. Her prior roles include work at First United Bank and Trust, where she assists with trust administration and estate planning, and involvement in various entrepreneurial ventures including auto sales and retail. She is also a board member and endowment chair for Potomac Highlands United Way and coaches for Beachbody. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a nationwide network of advisors. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to a range of third-party managers and investment programs.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

McHenry, MD

38 Vacation Way

McHenry MD 21541

Advisors at this office

2

Most active in

Maryland · Texas

Work history

4 years of industry experience

Cetera

2022 - Present • 4 years

McHenry, MD

Cetera Investment Services Llc

2022 - Present • 4 years

St Cloud, MN

First United Bank and Trust

2021 - Present • 5 years

McHenry, MD

Taylor Made Deep Creek Vacations and Sales

2021 - 2021 • 1 year

McHenry, MD

Hershman Auto Sales

2020 - 2021 • 1 year

Oakland, MD

Frostburg State University, State of Maryland

2019 - 2019 • 1 year

Oakland, MD

Frostburg State University, State of Maryland

2018 - 2021 • 3 years

Frostburg, MD

UNOs Pizzeria & Grill

2018 - 2018 • 1 year

Oakland, MD

Hershman Pre-Owned Auto Sales

2016 - Present • 10 years

Elkins, WV

Garrett County Public Schools

2004 - 2017 • 13 years

Maryland, MD

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Frank F

Series 63, Series 66

Oakland, MD

Truist Advisory Services

Frank Fato Jr. is a financial advisor with Truist Advisory Services, holding Series 63 and Series 66 licenses and bringing 25 years of industry experience. He has worked with SunTrust Advisory Services and related SunTrust entities since 2012. Outside of his advisory role, he is involved as a customer service representative at Twin Oaks Home Sales, a family-owned manufactured homes dealership. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate and business clients, retirement plan sponsors, participants, and charitable organizations. The firm combines discretionary manager relationships and non-discretionary consulting, supported by third-party platforms and AI-enabled research tools.

Founder/Business Owner Executive
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Jason S

CFP®, Series 63, Series 66

Oakland, MD

Ameriprise

Jason Sweitzer is a CFP® professional with 25 years of industry experience, currently serving as a financial advisor at Ameriprise since 2021. He previously worked at Cetera and First United Bank. Sweitzer serves on the Board of Directors for the Frostburg State University Foundation. Ameriprise provides retirement-income planning services primarily for clients nearing or in retirement who meet specific asset criteria. The firm offers advisory, brokerage, and insurance solutions through affiliated entities, combining research, modeling, and tax-efficient strategies to deliver tailored retirement income recommendations.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Michael F

Series 63, Series 65

Swanton, MD

Morgan Stanley

Michael Freiman is a financial advisor with Morgan Stanley, holding Series 63 and Series 65 licenses and bringing 45 years of industry experience. He has been with Morgan Stanley Smith Barney since 2009 and Morgan Stanley Private Bank since 2015. Outside of his advisory work, he serves on the boards of the Field of Firsts Foundation and the University of Maryland College Park Foundation, participating actively in their investment committees. He is also involved with Zuma4Productions, a commercial, music video, and film production company. Morgan Stanley Wealth Management is a registered investment adviser and broker-dealer offering a wide range of advisory programs to both individual and institutional clients, including tailored financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and utilizes a structured planning process supported by firm-approved tools and the Global Investment Committee’s return estimates.

General estate planning guidance
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Trevor P

Series 66

Oakland, MD

Cetera

Trevor Phillips is a financial advisor affiliated with Cetera and holds the Series 66 designation. He has been in the industry since 2025 and previously worked with Colonial Life Accident & Insurance Company and Walmart. In addition to his advisory role, he assists clients with estate planning and manages trust documents at First United Bank & Trust. Cetera Investment Advisers LLC serves a wide range of clients including individuals, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers various portfolio management and consulting services through a large nationwide network of advisors, utilizing multiple program structures and third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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David S

Series 63, Series 65

Oakland, MD

Cetera

David Sharps is a financial advisor with Cetera, holding Series 63 and Series 65 designations and bringing 20 years of industry experience. He has worked with Cetera and its affiliated entities since 2005 and also has a background with First United Bank & Trust. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, employer-sponsored retirement plans, corporate, charitable, and institutional clients through a large network of independent advisors. The firm offers a multi-manager platform featuring discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

David U

Series 63, Series 65

McHenry, MD

Cetera

David Upole is a financial advisor at Cetera with 27 years of industry experience. He holds the Series 63 and Series 65 credentials and has been with Cetera and affiliated entities since 2015. Outside of his advisory role, he serves as a trust officer for First United Trust and Investments, assisting with financial planning and asset allocation. Cetera Investment Advisers LLC serves a broad client base, including individuals, employer-sponsored retirement plans, corporate, charitable, and institutional accounts. The firm offers a multi-manager platform that includes discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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