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Keith Robert Wells

Advisor at Equity Services, inc. — New Castle, PA

Updated today

Credentials

Series 63, Series 65

Experience

9 years

Location

New Castle, PA 16101

Equity Services, inc. logo

Equity Services, inc.

Enterprise

Total advisors

507

Across 160 offices

Clients per advisor

23 Very Low

Avg AUM per client

$221,971 Low

HNW client ratio

26% High

About

Keith Wells is a financial advisor with Equity Services, Inc., holding Series 63 and Series 65 licenses and nine years of industry experience. His prior roles include positions at National Life Group, Prudential Insurance Company of America, PRUCO Securities, LLC, Equitable Advisors, and Axa Advisors, LLC. He is also active as an insurance agent. Equity Services, Inc. (doing business as ESI Financial Advisors) provides financial planning, consulting, and asset management services to a diverse client base, including individuals, corporations, trusts, estates, charitable organizations, and employer retirement plans. The firm combines multiple advisory platforms and third-party managers, offering a mix of long-term strategies and options for shorter-term trading.

Client services

Based on Equity Services, inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equity Services, inc.

Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Income planning

Occupation focus

Based on Equity Services, inc.

Founder/Business Owner Retired Executive

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Fee options

Fixed

Fixed fees for single financial plans, generally not exceeding $15,000, typically up to $1,200 advance payment limit without agreement

Percentage

$1 - $1,000,000: 1.00% annually (0.25% quarterly) $1,000,001 - $2,500,000: 0.75% annually (0.1875% quarterly) $2,500,001 - $4,999,999: 0.60% annually (0.15% quarterly) $5,000,000 - $10,000,000: 0.50% annually (0.125% quarterly) $10,000,001+: 0.35% annually (0.0875% quarterly), $3,500 per million (round up) annual flat fee

Commissions

Earns commissions on sales of securities and insurance products as broker-dealer

Project-based

Financial planning/consulting fees based on hourly charges, negotiable, generally not exceeding $15,000 total per agreement, not to exceed $1,200 advance unless agreed

Other

Account minimum: $10,000 to $750,000 (varies by program) Fee-only: Typically negotiable AUM fees up to stated maximums; no commissions for advisory programs

Location

See office

New Castle, PA

20 S Mercer St, 2nd Floor

New Castle PA 16101

Advisors at this office

1

Most active in

Pennsylvania

Work history

9 years of industry experience

National Life Group

2023 - Present • 3 years

New Castle, PA

Equity Services Inc

2023 - Present • 3 years

Pittsburgh, PA

Prudential Insurance Company of America

2021 - 2023 • 2 years

Canonburg, PA

PRUCO Securities, LLC.

2021 - 2023 • 2 years

Canonsburg, PA

Equitable Advisors

2016 - 2021 • 5 years

New York, NY

Axa Advisors, Llc

2016 - 2020 • 4 years

New York, NY

Unemployed

2016 - 2016 • 1 year

Pittsburgh, PA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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William M

Series 63, Series 65

New Castle, PA

Bill Messner Contrarian Investment Advisory, LLC

William Messner is the principal of Bill Messner Contrarian Investment Advisory, LLC and holds Series 63 and Series 65 licenses. He has 30 years of industry experience, including 10 years at Keystone Investment Advisors, LLC before founding his current firm in 2019. Outside of advising, he works as a substitute teacher in Pennsylvania and Ohio and owns Tranquil Sanctuary Services, LLC, which provides high-end tutoring. Bill Messner Contrarian Investment Advisory, LLC offers personalized financial planning and investment management to individuals, high-net-worth clients, trusts, estates, state and municipal entities, and pension and profit-sharing plans. The firm employs a strategic asset-allocation approach combining passive index funds and ETFs with selective active strategies, and it provides discretionary management options for employer retirement plans.

Cash flow / budgeting Passive / index investing
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Jackie D

Series 65

Poland, OH

Total Financial Management, LLC

Jackie Dierickx is a financial advisor at Total Financial Management, LLC, holding a Series 65 designation and beginning her advisory career in 2024. Prior to entering the financial industry, she worked in education and corporate roles from 2015 to 2023. Total Financial Management, LLC is an independent, single-advisor registered investment adviser serving individuals, high-net-worth clients, trusts, estates, charitable organizations, retirement plans, and businesses. The firm offers discretionary and non-discretionary portfolio management, comprehensive financial planning, retirement-plan advisory services, and insurance consulting, with a focus on customized, tax-conscious portfolios and integrated tax, accounting, and insurance advice.

General retirement planning Income planning Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) General tax planning Founder/Business Owner Retired Educators, Teachers, and Academics
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Simonae L

Series 66

New Castle, PA

Storehouse Investments LLC

Simonae Lyles is a financial advisor with Storehouse Investments LLC, holding a Series 66 designation and bringing 16 years of industry experience. She has worked at Storehouse Investments since 2019 and has prior experience at Williams-Cleaveland Financial and related firms. Outside of advising, she serves on the boards of the YMCA in New Castle and the Lawrence Community Foundation, and is a part-time instructor at Slippery Rock University. Storehouse Investments provides discretionary investment management and financial planning to individuals, retirement plans, charitable organizations, and business entities. The firm delivers tailored advice using fundamental analysis and offers additional services including ERISA plan management, tax preparation, insurance, and financial education through seminars and workshops.

Founder/Business Owner
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Mark K

Series 63, Series 65

Poland, OH

HDA Wealth Management, LLC

Mark Kollar is a financial advisor at HDA Wealth Management, LLC with 27 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at StoneX Securities Inc and Hovanic, Dunham & Associates. HDA Wealth Management serves individual and high-net-worth clients by providing portfolio management, pension and employee benefit plan consulting, and financial planning. The firm uses written Investment Policy Statements and a combination of model allocations and individualized guidance, employing both long-term strategies and options trading.

Options & derivatives strategies
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Michael D

CFP®, Series 66

Poland, OH

HDA Wealth Management, LLC

Michael Dunham is a CERTIFIED FINANCIAL PLANNER™ professional with 27 years of industry experience. He is the sole advisor at HDA Wealth Management, LLC and has previously worked with StoneX and Stonex Advisors Inc. In addition to his advisory role, he serves as president of the Dunham Family Foundation, a nonprofit charitable organization. HDA Wealth Management provides advisory services to individual and high-net-worth clients, including portfolio management, pension and employee benefit plan consulting, and financial planning. The firm serves retail investors and plan sponsors with a discretionary investment approach tailored to clients’ goals and risk tolerance.

Options & derivatives strategies
user avatar

Robert L

Series 63, Series 66

New Castle, PA

Storehouse Investments LLC

Robert Lyles is a financial advisor with Storehouse Investments LLC in New Castle, PA, holding Series 63 and Series 66 credentials and 15 years of industry experience. His prior roles include positions at Williams-Cleaveland Financial and teaching at the Farrell Area School District. He serves as a school director for the New Castle Area School District and as secretary for the City of New Castle municipal government, and volunteers with the Lawrence County Sports Hall of Fame. Storehouse Investments is a small advisory firm that serves individual clients, retirement plans, and charitable or business entities, providing discretionary asset management, financial planning, ERISA plan services, and management of annuity and variable life contract investments. The firm customizes portfolios based on client goals and risk tolerance and supplements its advisory services with educational seminars and planning engagements.

Founder/Business Owner
Warmer team member

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