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Larry Richard Jones

Advisor at Virtue Capital Management, LLC — Mooresville, NC

Updated today

Credentials

ChFC®, Series 65

Experience

11 years

Location

Mooresville, NC 28117

Virtue Capital Management, LLC logo

Virtue Capital Management, LLC

Multi-team

Total advisors

91

Across 78 offices

Clients per advisor

63 Typical

Avg AUM per client

$225,128 Very Low

HNW client ratio

1% Very Low

About

Larry Jones is a financial advisor at Virtue Capital Management, LLC with 11 years of industry experience. He holds the ChFC® designation and Series 65 license. His work history includes roles at Navstar Financial Planning, Horter Investment Management, and Navstar Financial Services. Outside of his advisory work, Jones is involved in insurance sales and provides college planning and advisory services to parents through separate businesses. Virtue Capital Management, LLC is an SEC-registered enterprise investment adviser managing approximately $1.2 billion in discretionary assets for over 4,000 clients across about 90 advisers. The firm offers discretionary portfolio management, financial planning, third-party manager selection and monitoring, and retirement education, utilizing a model-driven investment approach that incorporates economic data and quantitative optimization.

Client services

Based on Virtue Capital Management, LLC

Financial planning Portfolio management Educational seminars or workshops

Expertise

Based on Virtue Capital Management, LLC

Retirement income strategy Social Security optimization Wealth management

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Fee options

Fixed

Fixed fees for financial planning typically range from $1,000 to $15,000

Percentage

1.00% to 1.95% annually

Commissions

Commission-based compensation for insurance products and sales by dually registered representatives; override payments for certain fixed indexed annuities

Project-based

$100 to $300 per hour for financial planning services

Subscriptions

Financial planning services may be billed on a subscription basis under separate agreement

Other

Account minimum: $1,000 Fee-only: Fixed fees for financial planning typically range from $1,000 to $15,000; hourly fees generally between $100 and $300

Location

See office

Mooresville, NC

219 Williamson Rd., Suite 2202

Mooresville NC 28117

Advisors at this office

1

Most active in

North Carolina

Work history

11 years of industry experience

Navstar Financial Planning

2021 - Present • 5 years

Mooresville, NC

Virtue Capital Management, LLC

2019 - Present • 7 years

Brentwood, TN

Horter Investment Management

2014 - 2019 • 5 years

Cincinnati, OH

Navstar Financial Services

2010 - Present • 16 years

Mooresville, NC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Sean W

CFP®, RICP®

Concord, NC

Cadence Wealth Partners, LLC

Sean Williams is a CFP® with 11 years of industry experience, currently serving as an advisor at Cadence Wealth Partners, LLC since 2023. His prior experience includes roles at Instrumental Wealth, LLC and Northwestern Mutual. Outside of his financial advisory work, he is a father first. He enjoys woodworking and playing the banjo. He also loves Gator sports, even when the teams are terrible. Cadence Wealth Partners is a fee-only, fiduciary financial planning firm in Concord, NC specializing in helping business owners and pre-retirees (55+) reduce taxes, plan retirement income, and prepare for business exits and major life transitions. Our team includes CFP®, CEPA, and RICP credentialed advisors who take a whole-picture approach — investments, tax planning, estate planning, and risk management working together. We work with clients locally and virtually across the U.S. Named a 2025 & 2026 Wealthtender Voice of the Client Highly Rated Advisor.

Tax strategies for small businesses Retirement income strategy Business exit / sale strategy General tax planning Founder/Business Owner Approaching retirement
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David W

CFP®, ChFC®, Series 63

Mooresville, NC

Rooted Planning LLC

David Whitaker is a CFP® and ChFC® affiliated with Rooted Planning LLC in Mooresville, NC, with nine years of industry experience. He has worked at several firms, including Northwestern Mutual Investment Services, and currently operates Rooted Finances LLC, providing tax preparation and consulting services. Whitaker also holds a life insurance license and is active in insurance sales. Rooted Planning LLC is an independent, state-registered investment adviser serving individual and high-net-worth clients, as well as charitable organizations, corporations, trusts, and estates. The firm provides discretionary portfolio management and fee-based financial planning, focusing on customized, primarily long-term portfolios using low-cost mutual funds and ETFs, supplemented by individual securities when appropriate.

Active portfolio management Tax-loss harvesting
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Leonard M

CFP®, Series 63

Huntersville, NC

Abundant Advisors, LLC

Leonard Marte is a CFP® with eight years of industry experience, currently serving as the sole advisor at Abundant Advisors, LLC. He previously worked at The Vanguard Group, Inc. for 11 years and at SmartPath, Inc. for two years. Abundant Advisors serves mass-affluent, high-net-worth, and ultra-high-net-worth individuals and families, offering discretionary investment management and comprehensive financial planning. The firm employs investment strategies based on fundamental analysis and Modern Portfolio Theory, combining passive ETFs and active funds with attention to tax efficiency and regular portfolio reviews.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Phillip G

Series 63, Series 65

Huntersville, NC

Bulldog Asset Management, Inc.

Phillip Gussman is the sole advisor at Bulldog Asset Management, Inc., an independent firm based in Huntersville, NC. He holds Series 63 and Series 65 designations and has 16 years of industry experience. Since 2006, Mr. Gussman has been self-employed and also spends the majority of his time working with non-profits through Gussman Consulting, assisting with fundraising, messaging, and web development. Bulldog Asset Management provides investment supervisory and portfolio management services to individuals, including high-net-worth clients, corporate pension and profit-sharing plans, and trusts. The firm manages approximately $61 million across 45 client accounts, focusing on diversified asset allocation tailored to each client’s financial situation, objectives, and risk tolerance, with ongoing discretionary management and regular portfolio reviews.

Wealth management
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Patrick R

Series 63, Series 65

Concord, NC

Optimal Planning LLC

Patrick Riley is a financial advisor at Optimal Planning LLC in Concord, NC, with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has led Optimal Planning LLC since 2016. Outside of advising, Riley is also an insurance agent with Wealth Management of the Carolinas. Optimal Planning LLC provides investment management, financial planning, and educational seminars to individuals, high-net-worth clients, and businesses. The firm primarily employs a passive investment approach using index mutual funds and ETFs, incorporating fundamental and cyclical analysis to guide allocation decisions.

Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance

Michael F

CFP®

Mooresville, NC

Evergreen Wealth Services

Michael Fuhr, CFP® is a CERTIFIED FINANCIAL PLANNER™ and Founder of Evergreen Wealth Services, a fee-only financial advisory firm located in Mooresville, North Carolina. Michael provides experienced financial planning and investment management services to individuals and families. His goal is to help clients make wise financial decisions to ensure a secure financial future. Michael believes that financial planning is the cornerstone of your financial success, starting with your unique goals and objectives. Ongoing services address the following core areas: retirement planning, investments, tax strategies, maximizing employee benefits (private and Federal), education funding, real estate financing, insurance review, estate and legacy planning and charitable giving strategies. As an independent, fee-only Financial Advisor, Michael does not receive commissions or other incentives. He acts in your best interests as your fiduciary advisor and his only loyalty is to you. He serves clients in the Lake Norman, Charlotte and surrounding areas. He also works with clients virtually across the country. Michael grew up in Bucks County, Pennsylvania. He and his family reside in Mooresville, North Carolina.

Inherited wealth General retirement planning Wealth management Founder/Business Owner Sandwich Generation
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