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Laura Lynn Norcross

Advisor at Principal Financial Services — Mason City, IA

Updated today

Credentials

Series 66

Experience

25 years

Location

Mason City, IA

Principal Financial Services logo

Principal Financial Services

Enterprise

Total advisors

1,464

Across 577 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Laura Norcross is a financial advisor with Principal Financial Services in Mason City, IA, holding a Series 66 designation and 25 years of industry experience. She has been with Principal Life Insurance Company and Principal Securities Inc. since 2016. Outside of her advisory role, she is a co-owner and partner in farm land LLCs and assists with the management and maintenance of a condominium property. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm’s advisory approach includes financial planning, retirement plan consulting, and access to third-party money manager programs under advisory and promoter arrangements.

Client services

Based on Principal Financial Services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Occupation focus

Based on Principal Financial Services

Retired Founder/Business Owner

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Fee options

Percentage

$0 - $149,999: Up to 1.75% $150,000 - $249,999: Up to 1.75% $250,000 - $500,000: Up to 1.75% $500,001 - $999,999: Up to 1.20% $1,000,000 - >$2,000,000: Up to 1.10% to 0.90% (SEI Mutual Fund Model Program tiered beyond $1,000,000)

Project-based
Subscriptions

Location

See office

Mason City, IA

Mason City IA

Advisors at this office

4

Most active in

Iowa

Work history

25 years of industry experience

PRINCIPAL LIFE INSURANCE COMPANY

2016 - Present • 10 years

Mason City, IA

Principal Securities INC

2016 - Present • 10 years

Mason City, IA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Daniel G

Series 65

Clear Lake, IA

DrG Financial, LLC

Daniel Gabrielson is the managing member and sole advisor at DrG Financial, LLC, holding a Series 65 designation with one year of experience in financial advising. He has a long-standing career as an OBGYN and owner of Gabrielson Clinic for Women since 2009. DrG Financial provides financial planning and consulting services to individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm follows a value-oriented, long-term investment approach and typically recommends third-party money managers for discretionary asset management rather than directly managing client assets.

College savings (529s, UTMA, etc.) General estate planning guidance
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Brian B

Series 66, Series 65

Clear Lake, IA

Wilon Wealth Management

Brian Blankenburg is a financial advisor at Wilon Wealth Management with 10 years of industry experience. He holds Series 65 and Series 66 licenses and previously worked at Bank of the West and BancWest Investment Services. Outside of his advisory role, he is involved in personal real estate investing with family and friends. Wilon Wealth Management is a team-based registered investment adviser serving individual and high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm provides comprehensive wealth management services focused on diversified asset allocation portfolios tailored to clients’ goals, time horizons, and risk tolerances.

General retirement planning Tax-loss harvesting Charitable giving & philanthropy College savings (529s, UTMA, etc.)
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Richard R

Series 66

Mason City, IA

RDA Financial network

Richard Ryan is a financial advisor with RDA Financial Network in Mason City, IA, holding a Series 66 designation and 15 years of industry experience. He has worked at RDA Financial Network since 2011 and was previously with United Planners Financial Services. Ryan serves as treasurer on the board of a nonprofit club baseball organization. RDA Financial Network serves individual and institutional clients, offering investment management, financial planning, and retirement-plan advisory services. The firm combines discretionary portfolio management with third-party sub-advisors and proprietary strategies, operating a model portfolio program and providing fiduciary plan-sponsor services.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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Brandon C

Series 63, Series 66

Clear Lake, IA

Principal Advised Services

Brandon Conway is a financial advisor with Principal Advised Services holding Series 63 and Series 66 licenses and 19 years of industry experience. He has worked with Principal Financial Services, Principal Life Insurance Company, and Principal Bank, currently serving as an AVP in Advice, Education & Sales and as a Retirement Consultant. His role includes providing one-on-one investment advice to retirement plan participants regarding distribution options. Principal Advised Services delivers investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm offers both non-discretionary recommendations and a discretionary wrap-fee investment management program, leveraging a combination of third-party methodologies and proprietary models supported by its affiliation with Principal Financial Group entities.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Robert T

Series 63, Series 65

Mason City, IA

Gradient Advisors, Llc

Robert Talbot is a financial advisor at Gradient Advisors, LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Ocean Crest Investments, LLC and Park Avenue Securities. Talbot also serves as Executive Director of Josiah White's Quakerdale Foundation, a nonprofit that grants funds aligned with the founder’s mission. Gradient Advisors, LLC provides investment management, financial planning, and consulting services to a diverse client base including individuals, pension plans, trusts, and charitable organizations. The firm supports a network of 169 advisors across 154 offices and employs a combination of fundamental, technical, and cyclical analysis to tailor client strategies.

Retirement income strategy General tax planning
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Todd L

Series 66

Mason City, IA

Concorde Asset Management, LLC

Todd Leet is a financial advisor at Concorde Asset Management, LLC with nine years of industry experience. He previously worked at Thrivent Financial for six years and has served on the board of the Mason City Chamber of Commerce, where he holds the role of DVP of Membership and Community. Additionally, he is a foundation board member at One Vision, contributing to strategic leadership and community outreach. Concorde Asset Management provides portfolio management and financial planning services to individuals, high-net-worth households, corporations, and retirement-plan clients. The firm employs model-based strategies across proprietary and third-party platforms, offering discretionary and non-discretionary management along with ERISA retirement-plan advisory services.

Retirement income strategy Wealth management Active portfolio management Tax-loss harvesting Business ownership considerations Founder/Business Owner Executive Retired
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