Mason City, IA Office

Team
Updated today
Principal Financial Services logo

Principal Financial Services

Enterprise

Firm-wide stats for Principal Financial Services

Total advisors

1,466

Across 575 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.

The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.

Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.

Based on Principal Financial Services

Occupation focus

Retired Founder/Business Owner

Based on Principal Financial Services

Location

Mason City IA

Advisors at this office

4

Advisors at this office

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Charles F

Series 66

Mason City, IA

Principal Financial Services

Charles Frein is a financial advisor at Principal Financial Services with 16 years of industry experience. He holds the Series 66 designation and has been with Principal Securities Inc. since 2016. He also has over two decades of experience with Principal Life Insurance Co. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel residing abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Mark L

Series 66

Mason City, IA

Principal Financial Services

Mark Lehmann is a Series 66-credentialed financial advisor with Principal Financial Services, based in Mason City, IA. He has 25 years of industry experience, including roles at Principal Securities Inc. since 2016 and Principal Life Insurance Co. since 1993. Outside of his advisory work, he serves as Treasurer for Trinity Lutheran Church in Mason City, managing the church’s budget and financial reporting. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and referral arrangements.

Retired Founder/Business Owner
user avatar

Kristin A

Series 66

Mason City, IA

Principal Financial Services

Kristin Andrews is a financial advisor with Principal Financial Services, holding a Series 66 designation and with 28 years of industry experience. She has worked at Principal Securities since 2016 and at Principal Life Insurance Company since 1993. Andrews also serves as a bank/trust officer at Principal Bank/Principal Trust Company, supporting retirement account relationships across multiple business lines. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and corporations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
user avatar

Laura N

Series 66

Mason City, IA

Principal Financial Services

Laura Norcross is a financial advisor with Principal Financial Services in Mason City, IA, holding a Series 66 designation and 25 years of industry experience. She has been with Principal Life Insurance Company and Principal Securities Inc. since 2016. Outside of her advisory role, she is a co-owner and partner in farm land LLCs and assists with the management and maintenance of a condominium property. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm’s advisory approach includes financial planning, retirement plan consulting, and access to third-party money manager programs under advisory and promoter arrangements.

Retired Founder/Business Owner
View complete list of advisors at this office
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